Mike Martorano’s Post

Are followers truly the key factor?🔑🔢 Influencers can be categorized based on the size of the audience they reach. But this isn't necessarily the best metric, since it doesn't always reflect quality, especially as more and more accounts buy followers. The quality of influencers depends on many factors, including consistent content creation, niche knowledge and a close relationship with followers. If you're looking to identify an influencer to represent your brand, keep these crucial aspects in mind. 💡👀 #InfluencerMarketing #QualityOverQuantity #EngagementMatters #ContentCreation

Brands benefit from the amplified reach that a macro influencer provides through their large following. Armed with an often, consistent growth in followers and collaborations, macro influencers can easily build online communities in a fraction of the time. Need a brand boost? Let’s make your next campaign iconic >> https://lnkd.in/dap3cznx #theiconicgroup #socialicon #socialinfluencermarketing #digitalmarketing #brandcampaigns #campaignreach

If you’re still caught up between the “macro vs. micro” influencer debate, and especially if you want to work with larger influencers (simply because of more reach), I have news for you 👇 It's shockingly easy to: → Buy followers → Artificially inflate numbers → Create a false sense of influence Don't follow signals that are easy to fake. Instead... → Shift your focus to the engagement rate 👫 That is the % of their audience that actively interacts with their content. High engagement signals a genuine connection between the influencer and their followers. It means their content resonates, sparks conversations, and inspires action. If you use SARAL's Chrome extension, we show you another important metric called "Diehard fans" - this is the % of their audience that is likely to take action. And these are the influencers who can truly move the needle for your brand. Focus on the signals that matter. Our Chrome extension is free to use, DM me and I'll send you the link! #influencermarketing #ecommerce #dtcbrands

To grow your business through social media, start by really getting to know your audience – what they like, need, and how they behave online. Share content that's interesting and valuable to them regularly. Partner with influencers who can reach more people in your niche. Be active in responding to comments and messages to build a community. Invest in targeted ads to expand your reach. Always keep an eye on your performance metrics to see what's working and what isn't. And remember, consistency is key! #SocialMediaStrategy #ContentMarketing #facebookads #AudienceEngagement #TargetedAdvertising #SocialMediaMetrics #BrandAwareness #SocialMediaCampaigns #facebookmarketing #DigitalMarketingTrends

Have you considered how your partner influencers come across to your audience? Are they authentic, or do they just have the right number of followers? Listen to SALT & STONE's solid influencer strategy here: https://lnkd.in/gDj7rQtq #digitalmarketingtips #marketing101 #entrepreneur #digitalmarketing #marketingstrategy #DTCNewsletter

To grow your business through social media, start by really getting to know your audience – what they like, need, and how they behave online. Share content that's interesting and valuable to them regularly. Partner with influencers who can reach more people in your niche. Be active in responding to comments and messages to build a community. Invest in targeted ads to expand your reach. Always keep an eye on your performance metrics to see what's working and what isn't. And remember, consistency is key! #SocialMediaStrategy #ContentMarketing #InfluencerCollaboration #AudienceEngagement #TargetedAdvertising #SocialMediaMetrics #BrandAwareness #SocialMediaCampaigns #CommunityBuilding #DigitalMarketingTrends

Real Talk: Just because you partner with the viral influencer at the moment DOES NOT mean they will drive sales. There are influencers for brand awareness and influencers who convert (and some who are wizards and do both 🪄 ). Do your research BEFORE partnering up with an influencer, so your team knows what they can expect from the partnership. Ask questions, get details from past partnerships they have done, get on a call with the influencers.... do the work to get the most out of your campaign and reach your KPIS.

Collaborating with other influencers can be a great way to win the trust of your audience and reach new potential followers. #CollaborationOverCompetition #InfluencerMarketing #ContentCreation #NewCreator #GrowYourAudience #Networking

Influencer marketing helps businesses reach wider audiences and drive sales by leveraging trusted voices in niche markets. Partnering with the right influencers can create authentic connections with potential customers. https://lnkd.in/dwaNSPJP #InfluencerMarketing #DriveSales #SocialMediaInfluencers #MarketingStrategy #DigitalMarketing #InfluencerCampaigns #BrandAwareness #CustomerEngagement #InfluencerCollaboration #SalesGrowth

We are now seeing a dramatic rise in virtual influencers dominating social media. Soon, the top influencers will not all be real people. To stay ahead, you need to innovate. It’s not just about building your personal brand anymore—consider creating a virtual version of yourself. 🤖💡 It’s not “virtual vs. human,” but “virtual AND human.” Both will succeed in the evolving digital landscape. 🎙️: Gary Vaynerchuk #futureofinfluence #virtualinfluencers #socialmediatrends #brandbuilding #socialmediamarketing