Michael Entner-Gómez🦄’s Post

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Technology-to-Monetization Strategist | $5B+ Executive Sales Leader | Intelligent Transportation Innovator & Analyst | Mobility Solutions Architect | Educator, Writer & Speaker | Farmer & Environmentalist | 🚘🏍️🦃🧑🌾

This post is about missed opportunities in automotive. Perhaps we can learn from our mistakes? No. 1 — I think Tesla should have built a normal (sorry Cybertruck fans) pickup truck a la Rivian. Where Rivian suffers to produce, Tesla could have nailed this, and I would have bought one. Cybertruck is interesting, but let's remember who really buys pickups and what they typically cost. On that note, Rivian should have built a cheaper vehicle out of the gate — just sayin'. No. 2 — Ford Motor Company should have doubled down on a hybrid (of the PHEV variety) F-150 and made it affordable. The Lightning is too expensive and impractical for blue collar folks. For the urban dwellers a Maverick EV has potential. You are THE truck people — so do it right! No. 3 — Tier-1s are missing embedded consulting arms. As an example, I tried to sell Wind River on a consulting-focused team a number of years ago, but they begged off saying rates weren't high enough (missing the point of supporting overall product sales). Aptiv fielded one recently, but I believe the momentum is lost and their optimally positioned (and unique) SDV offering will suffer. No. 4 — Stellantis (I'm a six-figure stockholder 🤕) has taken too long to bring the serial hybrid to market, and like all their offerings will be too expensive and suffer with a horrible dealer network. I am a huge fan of Alfa Romeo, Fiat and Jeep brands but have driven nothing compelling that comes in at the right price point. No. 5 — Mercedes-Benz AG is taking a beating on EVs. First off, as an owner of an incapacitated Metris (due to electronics gremlins), I would trust nothing electrified/software-defined from Merc. I love their vehicles (🎵 Lord won't you buy me a G-Wagon 🎶), but the EV market is tapped out, and well-heeled buyers don't go in for massive depreciation. MB, focus on what you do best. luxury and commercial ICE. No. 6 — Volkswagen, one of the loves of my life (I own 3) has stopped producing heart-pounding bargain performance vehicles and things which make people smile. I think the foray into Scout Motors Inc. is a mistake, but it appears it will be corrected with a re-badged Rivian. What's going on with CARIAD? I love German machines and I have a soft spot for beyerdynamic headphones, but software is not your thing VW. Maybe if you enlisted the help of brethren SAP or Siemens? For software, double down and enlist us annoying Americans, or move on. No. 7 — Now I'm going to critique the EV approach of EU and USA. Instead of pushing EV mandates you should have been driving innovation, and investing in the right EV use cases, instead of trying to blanket the world in batteries all at once. Focus, focus, focus. Electrify cities, equip fleets with EV, only subsidize small affordable EVs, and do not penalize ICE owners for their personal choice — they might buy an EV as a 2nd vehicle. EV will find its place in this world without pushing. I could go on. Maybe tomorrow? #automotive #strategy #6fingers

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AI still can't do hands, unless we now have 6 fingers... 🤣 I think EV was flashy for a hot minute...people were sold on the new tech, wanted to be ahead of the game and gas prices a while back also spurred on some folks. Gas came back down (of course) and the reality of desperately trying to find a charging station without a line when you are at 2% just became too much. I lived through the gas crisis of the late 1970's. People did the same thing (kind of) back then. My father ditched his 1976 Ford LTD station wagon that got 5 gallons per mile for a 1981 Ford Escort and the man became fixated on hypermiling a vehicle. The EV world will find a balance and I think that lies for now in PHEV. I love my 4xE jeep. If I want to save on gas, I walk to a charger that is free nearby my office. If I am feeling lazy, I get gas. My choice based on my needs.

Patrik Sheen

Software architect at leading SoC

4mo

on point 6, previous CTO of cariad (cant rememeber name) & bunch of ppl came from SAP & obviously couldnt survive the VW culture & left. for last few months i see, SDV hype slowing down ( consortiums like Eclipse are enjoying European summer break )& as investments by hyperscalers shift towards GenAI, its now pushed towards OEM as new usecases , eventhough basic foundation is still shaky. I expect Chinese OEMs like other market segments, will price dump & capture market share in US/Europe (already happening with BYD) . With high inflation, time for established OEMs to bring in affordable EVs to the market

Why do you say thr lightning is too expensive? It's far lower cost than a Rivian and lower cost than a many (including other F150 configuration) other pickups. The Lightning F150 Pro is well equipped and has a massive rear cab space.

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