Mike Rome’s Post

Understanding ad metrics can boost your campaign success. Consider this example with a 2% CTR and a 10% conversion rate: 1. 100 impressions generate 2 clicks. 2. To achieve 10 sales daily, you need 100 clicks. 3. Thus, you need 5000 impressions for those 100 clicks. With a CPC of $0.15, your daily ad spend would be $15. --- If you found this helpful, you can: • Share this post • Follow Arslan Asghar for more insights • Message me with "Audit" for a FREE quick review of your ads.

Showing Up — And Why Your Ads Might Not Be https://lnkd.in/eUX4AEJ6 Folks, the data is in, and it turns out the undisputed key to rapid growth and outsized advertising performance is Fame. Hence the Advertising Effectiveness Mantra: “Aim For Fame” Note also that Emotional Campaigns outperform rational campaigns by 5X. So a campaign that causes audiences to bond with your brand is, on average, significantly more likely to deliver increased market share than a campaign based upon rational, reason-why differentiation. And, yet, a campaign that creates fame is 30% more effective than an emotional campaign. So how does that work? How do you make your brand famous? First, let’s look at the chart a bit more closely. What exactly Is “SOV Efficiency”? SOV stands for Share of Voice. And Share of Voice Efficiency is based on the understanding that growth requires Excess Share of Voice (or ESOV). As in, a Share of Voice in Excess to your current Share of Market. So if you advertise with greater volume relative to your size and your competitors, that excess should power growth, in and of itself. How much growth depends on the power of your ads and the effectiveness of your media buy. High-impact ads that “break through the clutter” and hit...

Stop turning off your top spending ads for god's sake. Stay with me now Optimizing always only for that CPA or ROAS is hurting your ads. The main indicator of success in 99% of the time is ad spend on the ad. Having a top spending TOF-based ad which has 10% lower KPI than the rest of the accounts doesn't justify pausing it. That ad is doing the heavy lifting for all the other ads. You need to look at the accounts performance in blended metrics. Example: The agency provides the brand with a regular amount of creative. They are producing mostly full funnel ads or TOF-based ones. The client is doing mostly statics. As you can expect internal ROAS is better so brand start pushing the agency to "improve performance" The agency has started doing more MOF/BOF-based ads and window-shopping concepts. Their performance goes up while accounts start to suffer. There is a lesson in there.

Most businesses struggle with ads - they do not test enough. You see - most agencies test around 10-20 ads each month (I've audited around 100 ad accounts in the last 2-3 years) They may find one or two winners, but those will only carry you so far... If you want to scale your business - you need volume. You need to test different angles, and ad concepts to find winning creatives. YOU HAVE TO FEED THE BEAST (Algorithm). This is why I don't focus just on quality, but also on quantity of research-based ads. I create an average of 100+ ads for each of my clients every month. Out of 100 ads, I will find a few winners, that I can turn into different ad formats, and scale the account further than most agencies would do. If you want to scale your business further and improve your customer acquisition cost - drop me a DM.

Here are top 10 metrics every media buyer/creative strategist needs to focus on in the ad account: ✅ Amount spent: The amount you’ve spent on the ad. ✅ Results (purchases, conversions, etc): Number of conversions obtained whether its purchases or leads. ✅ Cost per result (CPA, CPP, CPL, etc): Measures the cost of conversion whether it’s acquiring a paying customer (CPA) or getting a new lead (CPL). ✅ ROAS (Return on ad spend): Measures how much you get for each dollar you put into the ad machine. Not the most important metric to look at, but still worth tracking 🙂. ✅ CPM (Cost per impressions): Measures the cost you pay for 1000 impressions on your ad. ✅ Frequency: The average number of times a user saw your ad. It can help you recognize when a creative has fatigued and needs to be changed. ✅ CTR (Click through rate): The rate at which people are clicking your ad/CTA. So it basically measures how effective your creative is. ✅ CPC (Cost per click): The cost of each click. ✅ Video hook rate: Measures how good your creative is at grabbing attention. ✅ Video hold rate: Measures how good your creative is at retaining attention.

"There's no one size fits all for ads!" Sounds familiar? You've probably heard this from the marketing agencies you worked with, especially during the back and fourth approval stages. While this is true, there is in fact a way to incorporate similar elements to your ad strategies, without having to compromise on your ad branding strategy. With this, the marketing team can let loose and have more creative freedom in their ad strategies, which is highly preferred in this time of day. In the end, You're happy, The marketing guys are happy, your CUSTOMERS will be happy too. Join marketing expert Adeline Ng as she discusses that you can put out ads that are creative and performance-based, and also not "killing karma" for your company. (Yikes!) Watch the full discussion here: https://lnkd.in/g2k8CYBF Interested in achieving similar marketing success for your business? Schedule a coffee chat with Adeline here: https://lnkd.in/gKBg5ZnR. #marketing #performance #ads #socialmedia

Showing Up — And Why Your Ads Might Not Be Folks, the data is in, and it turns out the undisputed key to rapid growth and outsized advertising performance is Fame. Hence the Advertising Effectiveness Mantra: “Aim For Fame” Note also that Emotional Campaigns outperform rational campaigns by 5X. So a campaign that causes audiences to bond with your brand is, on average, significantly more likely to deliver increased market share than a campaign based upon rational, reason-why differentiation. And, yet, a campaign that creates fame is 30% more effective than an emotional campaign. So how does that work? How do you make your brand famous? First, let’s look at the chart a bit more closely. What exactly Is “SOV Efficiency”? SOV stands for Share of Voice. And Share of Voice Efficiency is based on the understanding that growth requires Excess Share of Voice (or ESOV). As in, a Share of Voice in Excess to your current Share of Market. So if you advertise with greater volume relative to your size and your competitors, that excess should power growth, in and of itself. How much growth depends on the power of your ads and the effectiveness of your media buy. High-impact ads that “break through the clutter” and hit... https://lnkd.in/eUX4AEJ6

🔍Choosing the Perfect Ad Marketing Agency🔍 Looking for the right ad agency? Here’s what matters: 1️⃣ Know Your Goals: Clarify what you want to achieve with your ads. 2️⃣ Proven Success: Check their track record and client testimonials. 3️⃣ Open Communication: Ensure they keep you informed and involved. 4️⃣ Tailored Strategies: Look for personalized plans that fit your business. 5️⃣ Creative Approach: Seek agencies that bring fresh ideas to the table. 6️⃣ Budget-Friendly: Find a balance between cost and quality. 7️⃣ Data-Driven Decisions: Prefer agencies that use data to improve campaigns. Choose wisely—it’s your key to effective ad campaigns! #MarketingTips #DigitalMarketing #BusinessGrowth #AdAgency

Demystifying Ad Spending: Myths vs. Facts 🚀 Does pouring more money into your ads guarantee better results? Let's break down the myths and reveal the facts about ad spending: ▶ MYTHS: 🔺 Instant Results: Throwing money at ads guarantees immediate sales. 🔺More Spend, Better Results: A higher budget equals better ad performance. Immediate Success: Ads are a silver bullet for instant business success. ▶FACTS: 🔺Lead Generation: While ads are great at generating leads, turning them into sales involves more complex factors. 🔺Strategic Approach: Effective advertising relies on a solid strategy, not just a hefty budget. 🔺Ongoing Effort: True success comes from continuous optimization and adaptation of your ad campaigns. Don’t let common misconceptions steer your marketing strategy astray. Invest smartly, target wisely, and remember, effective advertising is a marathon, not a sprint. #AdvertisingMyths #DigitalMarketingFacts #AdStrategy #MarketingROI

Adstock analysis provides valuable insights into the daily effectiveness of your ad spend and the rate at which different channels' impact diminishes over time. Lower-funnel tactics like search and PMAX are highly effective at converting users who are already in the buying mode, but they contribute little to long-term adstock beyond the immediate spend. This is because the attribution window for these channels is typically less than a day. While these tactics drive strong short-term performance, their impact is fleeting—ask yourself, when was the last time you remembered the ad copy of a search ad you clicked on? Often, with shopping or other types of search ads, you might find yourself viewing a product without even recalling the brand or company behind it. If your goal is to build a brand, focusing solely on lower-funnel tactics won't suffice—you’ll end up promoting just a product. To establish brand recognition, also invest in channels that enhance your adstock over time.