Mike Böhm’s Post

What is Keyword Search Intent? #Search_intent or user intent is the type of #keyword that a user types into a search engine to achieve their specific goal or search. That is, a user uses search engine to get information or buy something. Based on the search intent, there are basically 4 types of keyword intent. They are informational, commercial, navigational and transactional. About Informational intent Keywords! #Informational_intent keywords are search terms that users enter into search engines when they are looking for information. These keywords indicate that the searcher wants to learn more about that topic. We usually use this type of keyword in website blog. Through this we get specific traffic/visitors and from here we can bring users to the landing page. Also informational keyword should be used on all pages to get #topical_authority content. About Commercial Intent! #Commercial_intent keywords are the search terms that users enter into search engines when they are researching a product or service and considering the possibility of buying it. Such keywords indicate that the searcher is on the way to making a purchase decision. Using this type of intent can increase conversion rate, help with traffic targeting and increase revenue. About Navigational Intent Keyword! #Navigational_intent keywords are the search terms that users use to find a specific website or page. This indicates that the searcher already knows the website they want to visit and is directly using the search engine to go to that website or page. So if you want to get benefits from such searchable keywords, then you must focus on your #brand awareness. Through this you will get potential & permanent traffic or customers. About Transactional Intent Keyword! #Transactional_intent keywords are search terms that users use in search engines to purchase a product or service. Such #keywords indicate that the searcher is ready to buy and wants to complete an action now, such as making a purchase or booking a service. Buy now, purchase, booking for, free delivery This type of keyword with #targeted_keyword, we can easily understood its intent. So if you want to sell your product or service, this type of call to action should be used in your content and of course in the title.

Negative keywords in Google Ads A term that prohibits your advertisement from being triggered by a specific word or phrase. It can cause traffic problems. Negative keywords prevent any unrelated searches. Common keywords include cheap, free, and cheaper (unless you're offering this). If you're specific about brands  Use negative brands. 3-4 methods for checking and adding negative keywords. 1- You can add negative keywords in the search terms. When advertising on Google, always use the keyword planner to work on negative keywords. Check search terms, seek for negative keywords, and evaluate. 2) Conduct keyword research.  Enter your keyword in the keyword planner, select "show results" or "discover" to view search volume and other information. Here, you may see if there is a negative term in your primary keyword that has a higher volume and add it to your negative keywords list. You can also select a negative keyword directly from here. (Select the keyword, click three dots in the corner, and add to the negative keyword.)  It reduces costs. 3- Another technique to verify negative keywords is under "refine keywords" (on the right side—you can exclude or unselect This is not flawless; if you read it, please let me know your comments. #googleanalytics, #googleads, #googleadvertising, #negativekeywords, #keywords, #keywordresearch, #seo, #results.KraftshalaSimplilearnUmar TazkeerDigitalMarketer#digitalamarketing

The Power of Long-Tail vs Short-Tail Keywords To dominate search engine results, it is essential to understand the difference between long-tail and short-tail keywords. Let's dive into the essence of each and why your strategy needs a blend of both! 🔍 Short-tail Keywords: Broad, generic, and powerful. Known as 'head terms', these 1-3 word phrases boast high search volumes, drawing in vast crowds. Yet, their broad nature sparks fierce competition and challenges in matching specific user intents, often leading to lower conversion rates. 🎯 Long-tail Keywords: The unsung heroes of targeted traffic. Spanning three or more words, these specific phrases may have lower search volumes but excel in matching user intent. With less competition, they pave the way for higher conversion rates, embodying the majority of searches with 92.42% of keywords attracting less than 10 searches per month. 💡 The Strategy? Balance is key. While short-tail keywords open doors to broader audiences, long-tail keywords invite in the traffic that converts. 🔑 The Takeaway: No single keyword type reigns supreme. The secret lies in harmonizing the broad appeal of short-tail keywords with the targeted precision of long-tail keywords. Ready to revolutionize your SEO strategy and climb the ranks of search results? For a deeper dive into optimizing your keyword strategy and maximizing your SEO efforts, visit us at https://buff.ly/3TFBhmL. Join us as we navigate the intricate dance of keywords and unlock the full potential of your online presence. #SEOStrategy #LongTailKeywords #ShortTailKeywords #DigitalMarketing #KeywordResearch #SEOTips

💁♂️ Understand Keyword Matching Options- Google offers several ways to match keywords. Similarly the way we use punctuations while inputting our keywords. ⌚ Keywords indicate different types of matches- 1. Broad Match 2. Broad Match Modifier 3. Phrase Match 4. Exact Match 1. Broad Match- It is the default setting for all keywords in Google ads. You don't need to use any sign of punctuation to specify that a keyword is a brand match type keyword. Synonyms, singular and plural variations of kwd can trigger your ads. 2. Broad Match Modifier- BMM is similar to BM but a little more targeted. It is specified by + sign before each kwd. Your ads will only show for searches using these words or close variations of them, like- Misspellings or Plurals. [ BMM- Targeted - + sign - close variations like MP ] 3. Phrase Match (PM) - PM is specific and Highly Targeted. Use quotation marks " " to indicate that keywords should be phrase matched (PM). In this match, ads will only appear when someone types the phrases that matches the entire keyword phrase. 4. Exact Match (EM) - It helps in getting a higher CTR. Reason is because, your ads will only appear when searches are specifically relevant to the keyword phrase. In this EM type kwd, the search must be identical to your keyword phrase, or a close variations with synonyms, or with the words in a different order. Use square brackets to [ ] for your exact match keyword. ♻️kwd- keyword, CTR- Click Through Rate #ppc #keywords #keywordmatchtype #exactmatch #broadmatch #phrasematch #broadmatchmodifier #digitalmarketing #seo #digitalmarkter #ads #ads #advertisement #digitalneel07 #googleads

Can you explain the difference between Long-tail and Short-tail keywords? Which type of keyword should we focus on optimizing our websites with? ♦ Long tail keywords and short tail keywords are two types of search terms used in search engine optimization. ♦ Short tail keywords are typically shorter phrases, usually one or two words, that are broad and general, such as "shoes" or "digital camera." ♦ On the other hand, long tail keywords are longer, more specific phrases, often comprising three or more words, such as "red running shoes for women" or "best budget-friendly digital camera for travel." ♦ The difference between the two lies in their specificity and search volume. Short tail keywords generally have higher search volume but are also highly competitive, making it difficult to rank for them. ♦ Long tail keywords, while having lower search volume individually, collectively make up the majority of searches and are less competitive, offering a better chance to rank higher in search engine results. ♦ When optimizing websites, it's important to focus on both types of keywords, but the emphasis should be on long-tail keywords. ♦ While short-tail keywords may bring in more traffic if successfully targeted, they are more challenging to rank for due to fierce competition. ♦ Long tail keywords, however, allow for more precise targeting of niche audiences, resulting in higher conversion rates and better overall user engagement. ♦ Therefore, a strategic combination of both short and long-tail keywords in your SEO efforts can yield the best results for website optimization. #seo #seokeyword #seokeywords #keywordresearch #seokeywordresearch #ahref #semrush #moz #kwfinder #surferseo #yoastseo #rankmathseo #onpageseo #onpageoptimization #yoast #rankmath #wordpressseo

Keyword Research for Blog Website Keyword research is crucial for optimizing your blog website's content to attract relevant traffic from search engines. Here’s a step-by-step guide to conducting effective keyword research: Understand Your Niche: Identify the main topics and themes of your blog. What are the broad categories you cover? Brainstorm Seed Keywords: These are general terms related to your niche. For example, if your blog is about fitness, seed keywords could be "weight loss tips," "muscle building," "nutrition advice," etc. Use Keyword Research Tools: There are several tools available for keyword research. Some popular ones include: Google Keyword Planner:free https://lnkd.in/eNAXyV7h  Provides insights into search volumes and competition levels for keywords. Semrush:paid  Offers comprehensive keyword data, including related keywords and competitive analysis. Ahrefs: free Provides keyword data, search volumes, and SERP analysis. Generate Keyword Ideas: Enter your seed keywords into the tools to generate a list of related keywords. Look for: Search Volume: How many people are searching for this keyword? Keyword Difficulty: How hard is it to rank for this keyword? (High difficulty keywords may be harder for newer blogs to rank for.) Relevance: How closely does the keyword match your blog content? Long-Tail Keywords: These are longer and more specific keyword phrases (e.g., "best weight loss tips for beginners"). They usually have lower search volumes but can attract more targeted traffic. Competitor Analysis: Look at what keywords your competitors are ranking for. Tools like Semrush and Ahrefs can provide this information. Evaluate and Select Keywords: Choose keywords based on a balance of search volume, relevance to your content, and your ability to rank for them. Focus on a mix of head terms (shorter, more general keywords) and long-tail keywords.

How I boost website traffic using good keyword research. How you can improve your traffic with the KITE method K - Keywords → Start with important and focused keywords ↳ Use tools to find keywords people search for I - Intent → Know what people want when they search ↳ Are they looking for information, a product, or a service? T - Trends → Check trends in your area ↳ Use Google Trends to find new keywords E - Implementation → Use keywords in smart ways ON your site ↳ Put them in titles, headings, and your content Why it works: - Makes your website a helpful resource. - Improves search engine rankings. - Increases USER engagement. - Attracts the right audience. - Brings more quality leads. Keyword research is just the start. Making regular content is VERY important. ♻️Repost if you found it helpful. P.S. Have you done keyword research for your website yet?

A zero-click search is when a person’s search shows a result that directly answers the question on the search engine results page (SERP). So the user does not have to click on a link.  You’ll often see these results on Google for questions regarding basic facts, weather updates, time conversions, and mathematical formulas.  How Do Zero-Click Searches Impact SEO? Zero-click searches aren’t as prevalent as you might think and can boost your brand’s visibility. But they can result in less web traffic. According to our Zero-Clicks Study, only 25.6% of desktop searches and 17.3% of mobile searches result in zero clicks. And that isn’t very significant.  Plus, appearing for these results can also make your brand appear more prominently on the SERP than it otherwise might. Which introduces you to new audiences. And may lead to more branded searches later on. But zero-click searches can still negatively affect your SEO in some cases. Because ranking near the top of the SERP isn’t always enough to get immediate traffic to your site from those searches.  And it means you should evaluate whether a keyword triggers SERP features (special results that stand out from traditional search listings) to understand if targeting it can really benefit you.  Say you’re conducting keyword research with the Keyword Magic Tool.  You may notice a keyword that triggers lots of SERP features. Including a knowledge panel.  In that case, it’s probably not the best keyword to target. Because the knowledge panel provides a thorough overview that gives searchers all the information they need on the topic. Even if you rank highly for this type of keyword, it’s unlikely to generate many clicks through to your website. Instead, target keywords with a higher potential for clicks (more on this later). And you’ll likely see a better return on your investment.  #SEO #content #SERPs #marketing #trump ##contentmarketing

Competitive density can hurt your chances of ranking for a keyword. It’s a big deal. And most of the people ignore it. They just look at the volume, keyword difficulty and that’s it. Here’s WHY competitive density matters: → High competition means it's tough to rank, especially for new sites. → Long-tail keywords often have lower competition and can drive targeted traffic. → Low to medium competition offers a better shot at ranking, even with less authority. So, here’s HOW to choose the right keywords: → Focus on long-tail keywords—they're specific and less competitive. → Use keyword tools to assess competitive density before creating content. → Target keywords with low to medium competition for better ranking opportunities. Remember, it’s not just about targeting any keyword. It’s about choosing the ones where you can actually win. P.S. Which keyword strategy are you using to beat the competition? ___________________________________________ I help website owners to bring more organic traffic and leads through my SEO optimized content and strategies. DM "Content" to get started.