Miguel Ángel Á.’s Post

🕰️A decade ago, we published a short article titled "Why Good SEO Techniques Are Future Proof", outlining how focusing on high-quality content and strategy would outlast algorithm changes. Looking back, it’s reassuring to see our predictions holding true. 🔮 From the early days of Panda and Penguin to today’s AI-powered search, one thing remains the same; at the core of every effective SEO strategy is a foundation built on the principles of robust marketing - understanding your audience, delivering relevant and valuable content and building authentic engagement. 🔎While Google’s algorithms continue to evolve, prioritising user experience trust and quality content hasn’t changed. 🔎We’ve always believed that SEO is not about shortcuts or manipulation but about understanding search engines’ goals and aligning them with your audience’s needs. This is truer now than ever in the new era of AI-driven search. You can read our original article from 10 years ago here 👉 https://lnkd.in/eJPj4YAU Tom Vaughton's most recent talk "How 'awesome' will define SEO in the new era of AI-powered search "at brightonSEO highlighted these important insights and it’s clear that even with the shift towards AI, the fundamentals of good marketing and SEO will continue to guide our strategies for visibility and growth. You can read our highlights of Tom's talk here 👉https://lnkd.in/e2JSdPub #SEOexperts #SEOStrategy #SEO

Unlock the power of understanding user intent in your SEO … Do you optimize your content to meet users' needs and improve your website's rankings? Wanna’ learn how? Tomorrow’s Monday. Get busy. Source: Search Engine Journal #UserIntent #SEO #WebsiteRankings #Algorithm #ConsumerBehavior #BrandAwareness #EmergingTrends #BusinessIntelligence #ArtificialIntelligence #AI #DeepLearning ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy, Beer Market Analyst and Beerconomy CEO • Thought Catalyst • Advisor • Sherpa • Speaker • sharing beer market trends, insights, forecasts + data • Publisher of The Beerconomist “The best beers are ones we drink with friends.” — Beerconomy Digital Coming Soon: Beerconomy PRO

💻 Get Ready for Google's AI Overviews: The Future of SEO! 💻 Google just rolled out AI-powered Overviews, and it's shaking up search results like never before. Want to stay ahead of the game? Discover how to create top-notch, authoritative content that meets Google's E-E-A-T standards and shines in this new AI-driven landscape. 🎉 Dive into our latest blog to get the scoop 👇 #GoogleAI #SEO #ContentMarketing #DigitalMarketing #TechNews #SEOStrategy #SEOAutomation #AdaptifySuccess #RankHigher 🚀 https://lnkd.in/g6--rW-e

Hey everyone! 📢 I’m super excited to share our latest blog post! Google AI Overviews: The Future of SEO and How to Adapt (With Adaptify) Google’s AI Overviews are here, and they’re changing the search game in a big way. 🌟 Want to know how to make your content stand out and meet Google's E-E-A-T standards? Our blog has all the answers! Check it out and get ready to rock the SEO world! #SEO #GoogleAI #ContentMarketing #DigitalTransformation #Adaptify #TechTrends #FutureOfSearch #AdaptifySuccess #RankHigher

Google’s Search Engine Core Update March 2024 In the ever-evolving world of digital marketing, staying ahead with the latest search engine updates is crucial. The March 2024 Google Search update has just rolled out, bringing significant changes that can impact our strategies and website performances. Read the full analysis here: https://lnkd.in/ddxJxZKp Google GoogleAlgorithm #seo #googleupdates #digitalmarketing #thetechmarketer #searchengineoptimization #ai #mobileoptimization #EAT #expertise , #authoritativeness #trustworthiness #google #algorithmupdates #googleupdates #searchengineoptimization #seostrategy #aicontent

In the ever-evolving landscape of SEO, adapting to change is crucial for success. The recent insights on Google's RankBrain update showcase how the algorithm is shifting towards understanding user intent and improving search results. It's a testament to the power of leveraging data-driven strategies and the need for ongoing optimization. Companies that prioritize understanding their audience will find themselves ahead of the game, transforming challenges into growth opportunities. Don't underestimate the impact of knowing your audience and refining your tactics based on their behaviors. Let's learn from the success stories around us and push for better results in our SEO efforts. What strategies have worked for you? Share your experiences below! 🚀✨ #SEO #GoogleRankBrain #DigitalStrategy #MarketingInsights #UserExperience https://lnkd.in/gic9NuQF

Just explored an intriguing article on the impact of RankBrain in Google's algorithm updates. The evolution of RankBrain from its birth to its current search powerhouse role is quite a journey. Here are some key takeaways that caught my attention: - RankBrain revolutionizes SEO by focusing on search intent rather than just keywords, emphasizing the importance of understanding user behavior. - Metrics like dwell time, bounce rate, and click-through rate are crucial in RankBrain's evaluation of user satisfaction and quality content. - The shift to semantic search prioritizes user intent, encouraging content that directly addresses user needs. - Mobile optimization is no longer just an option but a necessity in the digital landscape, with RankBrain favoring mobile-friendly websites for user engagement. The article sheds light on how understanding RankBrain and its influence on SEO can lead to effective strategies for online success. Definitely food for thought! #SEO #RankBrain #DigitalMarketing https://lnkd.in/gic9NuQF

The digital landscape is changing rapidly, and our search marketing strategies need to keep up. We've just published an article on adapting SEO in this AI era, including why structured data markup remains a valuable tactic. Read it here: https://lnkd.in/gynjRrpF We're also preparing an article on how to stand out with schema markup, coming next week! Subscribe to our weekly newsletter for more insights like this: https://rankbeast.com #seo #seoai #AIO #searchmarketing #schemamarkup #contentmarketing #ethicalmarketing #marketingforpeople #h2hmarketing #seoisdead

WILL AI kill the SEO STAR?? A recent study from #SEMrush brought some eye-opening insights that every marketer should know. 🚀 🔍 The Big Question: How will AI-driven tools, like my beloved Perplexity, reshape the way we approach search engine marketing? Imagine a world where we get one, well-crafted answer with references—just like Perplexity provides. What happens to Google's advertising ecosystem? And what does this mean for the entire SEO profession? Back when I worked at the incredible Aligned, I started experimenting with article formats designed specifically for AI tools to better crawl and present sites in search results. Turns out, those instincts were on point. 📊 Key Findings from the SEMrush Study (100,000 keywords analyzed): Search Volume Focus: AI-generated overviews (AIOs) mostly target low-volume keywords: 82% on desktop and 76% on mobile were for terms with <1,000 searches/month. Intent Matters: 80% of desktop and 76% of mobile AIOs focused on informational keywords—people seeking knowledge. Top 10 Rankings Don’t Guarantee Inclusion: Being in Google’s organic top 10 doesn’t automatically secure a spot in AIOs. Response Length Varies: AI-generated responses ranged from 5 to 488 words. Link Frenzy: A single AIO could include up to 302 links! For example, “Netherlands two-week itinerary” featured hundreds of references. 🧩 Takeaways for Marketers: Rethink Your SEO Strategy: The landscape is evolving, and so should your approach. Focus on Low-Volume Keywords: They’re increasingly significant in AIO results. Leverage Links: Prioritize creating rich, linkable content. Pro tip from my own research: pay extra attention to review sites—they’re a goldmine for link inclusion. The implications for SEO are vast, and we’re just scratching the surface. The full research is in the comments.

The world of #SEO is evolving, and it’s happening fast. Search engines like Google are now less interested in matching keywords and more focused on understanding user intent—what the person is actually looking for—and providing the most accurate and helpful answers. Explore how to keep up in 2025: https://lnkd.in/g9d_fBp7 #AnswerEngine #AISearch #AEO #AEQ