Unlocking Retail Growth with Data and AI We've created a guide on how to leverage unified data and AI to create success in the competitive retail industry. Key Takeaways: 𝗗𝗮𝘁𝗮 𝗦𝗶𝗹𝗼𝘀 𝗛𝗶𝗻𝗱𝗲𝗿 𝗚𝗿𝗼𝘄𝘁𝗵: Legacy systems and fragmented data create inefficiencies, hindering informed decision-making and personalized customer experiences. 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗗𝗮𝘁𝗮 𝗮𝘀 𝘁𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻: A unified data platform like Data Cloud breaks down data silos, ensuring data accuracy and enabling a holistic view of operations and customers. 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗖𝗥𝗠 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Unified data empowers CRM systems to deliver personalized experiences, optimize marketing campaigns, and enhance customer service. 𝗠𝗼𝗱𝗲𝗿𝗻 𝗣𝗢𝗦 𝗮𝘀 𝘁𝗵𝗲 𝗕𝗿𝗶𝗱𝗴𝗲: Modern POS systems, like Salesforce's Retail Cloud, connect online and in-store experiences, empowering associates with real-time customer and inventory data. 𝗔𝗴𝗲𝗻𝘁𝗳𝗼𝗿𝗰𝗲 𝗳𝗼𝗿 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: AI-powered agents automate tasks, provide insights, and personalize interactions across marketing, sales, commerce, and service. The link to the guide is in the comments. #data #retailtrends #ecommerce
breaking down data silos really unlocks the future of retail success.
Michelle Grant 💯 Retail Cloud is an amazing, specially clienteling. Siloed data between online and offline is very big problem, still 80% of retail is offline, and offline never goes away. A customer who’s purchased dozens of times online often feels like a new customer in-store. It doesn’t have to be that way. Store associates can leverage customer data to deliver memorable, personalized shopping experiences.