Micro Matic - Beverage Dispensing’s Post

Thank you WineBusiness for the "Seeking a Winning Solution" part and the WINEing mention in your July report on the Direct-t-Consumer market. "WINEing (is)...allowing customer groups to work together to meet the thresholds a vendor — be it a winery, retailer, or importer — sets to unlock deals, giving customers value for their money while boosting merchant revenues. The strategy builds on the winery’s or retailer’s existing customer base, eliminating the need to source new customers to boost sales. This distinguishes it from other online sales platforms that have traditionally promised to boost product exposure as a destination." Andrew Adams La WineTech #wine #directtoconsumer #dtc #wineries #ecommerce

Though the technologies and tactics have changed in recent years, the fundamentals of wine marketing for small wineries have not. Here are some ideas on how to get started. 

Part 2 of our guide to optimizing your winery for DTC is here! This time we're talking all things Wine Club 🍷 #WineDirect https://hubs.ly/Q02pV38L0

Top 5 Father’s Day Campaign Ideas 🍷🎁 Father’s Day and winery promotions go hand in hand. For dads who appreciate a fine bottle of wine, it’s the ideal gift. Customers value a little guidance in selecting something special, whether they’re shopping for their own father or dropping hints to their loved ones. From a DTC perspective we want to make it as easy as possible for customers to find it, buy it and get it delivered, and offering good value is key to a great sales result. The right promotion can do wonders during the lead up to Father’s Day. Here are some ideas for your winery: 1. Gift with Purchase: Who doesn’t love a freebie? Adding something extra to wine orders can make a big difference. From the obvious - socks and any branded winery merch - to the unexpected - speakers, wallets, butcher’s knives, or even just an extra bottle of wine - these additions always go well! 2. Gift Boxes: Large format wines and releases in elegant gift boxes are made for special occasions. Make sure you mention your collector’s items and highlight how they can make someone feel truly appreciated. 3. Mixed 6-Pack Offer: Create a mixed pack with 1-2 premium wines and add affordable options for an irresistible deal. Don’t forget to offer a personalised message with online orders if you’re packing wines directly from your winery. 4. Freight Offers: Shipping costs are often the main reason for abandoned carts. Offering free shipping during this promotion can really help boost sales. 5. Cart Discounts:  Everyone loves deals, so offer a discount like a % off a 6-pack, $10 off per case, or site-wide savings such as $20 off when you spend $120 or more. With numerous options available, and limitations in each ecommerce platform, we can check the best option for your winery. I can assist in selecting and setting up the perfect promotion for your wine club. For more information and help with your next wine club promo, contact me for a chat. #WineryPromotions #FathersDay #MarketingTips #WineryMarketing #WineBusiness #MarketingServices #WineClub #AustralianWine #BarossaWine #dtcwinemarketing #barossawinery #wineindustry #winemarketing #dtc #emailmarketing #cellardoor #wineclubs #ecommerce

As WINEing is embracing and delivering on US wineries' DtC challenges, nothing translates better to need for a winery Collaborative Digital Solution than this accurate quote by Paul Mabray: "The real challenge in the wine industry isn’t selling to someone when they get on a plane and come to Napa—that’s the best conversion tool of all time. The magic is how do we sell to people in Boston, in Des Moines or in Denver, without getting them on a plane? How do you inspire someone who’s never tasted the wine to make that jump sight unseen, taste unseen?...”. Customers buying together are smarter, happier and more faitful. #dtc #uswineries #winebusiness #digitaltransformation

In the wine business? What does your wine brand stand for? Here are some thoughts on effective marketing from Larry Lockshin of the University of South Australia Business School. https://lnkd.in/g4YgnN94 #wine #marketing #brand

Let’s talk about your winery or wine business. You are either planning for a new fiscal year or planning for the last half of one. No better time than now to talk to someone with a lot of experience, about your business! We are in a transformative period for our industry, you may have noticed. You need wisdom and you want solid advice, even if just to confirm your own thoughts. Sometimes it’s a good idea to hash out ideas, express problems or pain points to someone who’s been there, and done that, for nearly 30 years. Beginning with where you want to be, we can discuss your wine business as a whole, then drill down to what needs to be changed, fixed, improved, or replaced…or we can be as specific as you like. I have worked with the best in the world, and I can help you manage or improve your outlook, your sales and your margins. Some of my specializations include: - Management Consulting – Strategic Planning – Change Management – Morale and Personnel – Brand Management – Packaging Strategies – Production and Best Practices – C-Level Coaching – Exports, Three-Tier and Distributor Management, any region – Wholesale and Direct Pricing/Programming Strategies – Route-to-Market – DtC/Ecommerce Sales, and Social Media – Satellite Tasting Rooms and Wine Bars – Compliance – Budgets that Work, Plans that Work, Efficiencies and Cost-Cutting – Beckstoffer, Bettinelli, Ritchie and other Grower Relations and Contracts – Atelier Melka, Michel Rolland, Alberto Antonini and other Winemaking Giants – Getting Better Reviews – Line Extensions and Product development – and more. I’ve overseen six 100-point rated wines, dozens more 98s, and 99s. I’ve opened new tasting rooms in Napa, Shanghai, Palm Springs, New York, and Santa Cruz. I’ve created hundreds of brands and labels, ciders, brandy, wines - you name it. I’m available on retainer, hourly, or project-based.  Nothing is too small, and nothing is too large. We’ll get right to the point. Why not drop me a line and see what’s possible? Jim Silver  [email protected]  #winebusiness #wineindustry #wineconsulting #winesales #napavalley #sonomawine #californiawines

🍇 Elevating Winemaking Operations with vintrace 🚀🍷 Attention fellow winemakers and enthusiasts! Today, I'm excited to shine a spotlight on Vintrace, a game-changing software platform revolutionizing the way wineries manage their operations. As a dedicated wine consultant, I've seen firsthand how Vintrace streamlines processes, enhances efficiency, and empowers winemakers to unlock their full potential. 📊 Streamlined Management: Say goodbye to manual spreadsheets and cumbersome paperwork! Vintrace offers a comprehensive suite of tools designed to streamline every aspect of winemaking operations, from vine to bottle. With features like batch tracking, inventory management, and production scheduling, wineries can optimize their workflows and make informed decisions with ease. 🔍 Data-Driven Insights: In today's competitive wine industry, data is king. Vintrace empowers winemakers with real-time visibility into key metrics and performance indicators, enabling them to analyze trends, identify opportunities, and drive continuous improvement. Whether it's monitoring fermentation kinetics, tracking cellar operations, or analyzing sales data, Vintrace provides the insights needed to stay ahead of the curve. 🌱 Sustainability & Traceability: As consumers increasingly demand transparency and sustainability, Vintrace helps wineries meet these expectations with confidence. By facilitating traceability from vineyard to bottle, Vintrace enables wineries to track the origin of grapes, monitor environmental impacts, and certify sustainable practices. This not only enhances brand reputation but also fosters trust and loyalty among consumers. 🤝 Collaborative Platform: Collaboration is at the heart of Vintrace's ethos. Whether you're a small boutique winery or a large-scale producer, Vintrace provides a centralized platform for teams to collaborate, communicate, and coordinate efforts seamlessly. From cellar workers to winemakers to sales teams, everyone stays connected and aligned towards a common goal: crafting exceptional wines. 🍇 Join me in raising a glass to Vintrace for their unwavering commitment to empowering wineries with innovative solutions that drive success. Whether you're a seasoned vintner or a budding enthusiast, Vintrace is a must-have tool in your winemaking arsenal. Cheers to efficiency, excellence, and the art of winemaking! 🥂 #WineConsulting #Vintrace #WinemakingOperations #InnovationInWine