Michelle Luchansky’s Post

Analysis of a past packaging project. This was one of my favourite packaging concepts for Seersify. The Strategy & Approach behind design decisions: 🍸 Colour and texture were big focuses for this concept. An updated colour palette that brings in more brightness and increases the contrast to create a packaging concept that offers stronger visual differentiation to position it uniquely against competitors (that typically have a white/off-white base for their bottle). 🍸 Tapping into the brand's personality and desired feelings The brighter, grassy greens also give the packaging that feeling of rejuvenation, lightness and vitality, like coming into spring. 🍸 Contrast with warmth A deeper, darker green was used for the text and provided a strong contrast without the harshness of using black. 🍸 Unique texture for brand blocking We created a green gradient effect with a subtle frosted glassy texture for the range to stand out visually from other similar products in the niche. This green gradient would be distinctive for each product but still create a cohesive brand presence. What do you think about this concept?

Your bag isn't just a product; it's an expression of your brand. That's why our skilled in-house designers are at the heart of Greenobag's process. Here's how we make it happen: Collaboration: We listen intently to understand your brand's unique needs and desired aesthetics. Expertise: Our designers offer material suggestions, design refinements, and creative problem-solving to achieve your goals. Customisation: From sturdy handles and intricate cross-stitching to perfectly placed logos, we obsess over the details that matter most. Prototyping: We bring your ideas to life with samples so you can make informed decisions. Greenobag is more than just a manufacturer; we're an extension of your team. For us, the design of your bag isn't an afterthought; it's the foundation for exceptional, sustainable packaging solutions. Ready to elevate your packaging? Contact us to start the design journey! Visit www.greenobag.com or contact us at [email protected] #custompackaging #sustainabledesign #behindthescenes #innovation #Greenobag #bespoke

can design Can design, or the design of packaging for canned products, plays a crucial role in several aspects: Product Protection: Can design is essential for protecting the contents of the can from external elements such as air, light, moisture, and physical damage. Proper design ensures the integrity of the product inside, preserving its quality and freshness. Brand Identity: The design of the can is often the first point of contact between the consumer and the product. It serves as a visual representation of the brand, conveying its identity, values, and personality. A well-designed can helps in building brand recognition and loyalty among consumers. Differentiation and Shelf Appeal: In a crowded marketplace, can design can be a key differentiator. Eye-catching and innovative designs can attract consumers' attention and help products stand out on store shelves. It can also communicate product benefits and unique selling propositions effectively. Information Communication: Can design includes elements such as product name, logo, ingredients, nutritional information, and other relevant details. Clear and concise communication of this information is vital for consumers to make informed purchasing decisions. Environmental Considerations: With growing concerns about environmental sustainability, can design plays a role in reducing environmental impact. Lightweighting cans, using recyclable materials, and incorporating eco-friendly design practices are increasingly important considerations in can design. Overall, can design is not just about aesthetics; it's a strategic tool for brands to engage consumers, protect products, and communicate effectively in a competitive market landscape. #graphicdesign #designinspiration #creativedesign #visualdesign #illustration #digitalart #typography #artdirection #brandingdesign #adobecreativesuite #photoshop #illustrator #indesign #motiongraphics #designthinking #userexperiencedesign #visualidentity #creativeprocess #labelling #labeldesign #label #design

Craft packaging design that works requires combining style and utility. Think about using eco-friendly materials and distinctive designs that capture the essence of your company. Make sure the packaging protects your goods and makes opening it more enjoyable. It should also be visually appealing and robust. Craft packaging should be distinctive and enhance the attractiveness and value of the good you are selling. #GraphicDesign #DesignInspiration #CreativeDesign #DesignThinking #DesignCommunity #VisualDesign #PackagingDesign #ProductPackaging #PackagingInnovation #SustainablePackaging #PackagingDesignIdeas #PackagingArt #LogoDesign #LogoInspiration #BrandIdentity #LogoCreation #CustomLogos #LogoDesigner #LabelDesign #ProductLabel #LabelArt #PackagingLabels #CreativeLabels #LabelDesigns #BrandDesign #CreativeAgency #DesignStudio #BrandingDesign #GraphicDesigner

As product label design evolves, minimalist aesthetics continue to dominate. Brands are opting for clean lines, ample white space, and subtle color palettes to convey a sense of sophistication and clarity. This trend not only enhances visual appeal but also makes essential information easy to read. Discover more insights on minimalist approaches and their impact on consumer perception at https://buff.ly/48Saqt9 @[Clear Print](urn:li:organization:2768310)

✨ Transform Your Brand with Captivating Packaging! ✨ In today’s competitive market, the right package design is your silent brand ambassador. I’m thrilled to present my latest design, crafted to do more than just look good—it tells your brand’s story, resonates with your audience, and enhances the product experience. 🌟 Why This Design Stands Out: Striking Aesthetic: Bold and beautiful, designed to capture attention. Premium Feel: High-quality materials for a luxurious touch. Eco-Friendly Approach: Sustainable materials to meet modern demands. User-Centric: Practical design that ensures ease of use and product safety. Whether launching a new product or revamping an existing one, this design will create a lasting impact. Your product deserves packaging that elevates your brand and connects with customers on a deeper level. 📩 Ready to elevate your brand? Let’s bring your packaging vision to life! Contact me to get started. #PackagingDesign #ProductDesign #Branding #CreativePackaging #DesignTrends #VisualBranding #EcoFriendlyPackaging #GraphicDesign #ProductLaunch #SustainableDesign #CustomerEngagement #DesignForImpact #InnovationInPackaging #LuxuryPackaging #PackagingSolutions #MarketYourBrand #CreativeSolutions #DesignInspiration #UserExperience #BrandStorytelling

Good design is more than just aesthetics – it’s about impact. We craft campaigns that get noticed and leave lasting impressions. Ready for a Brand New Idea?

Do you buy with your eyes? 👀 When it comes to making purchasing decisions, how much does packaging influence you? Whether it's a sleek design, vibrant colours, or unique shapes, aesthetics can certainly draw us in. But here's the big question: how important is that visual appeal compared to practicality? Is it worth the risk of underperformance just for eye-catching packaging? And, with sustainability becoming a key factor in today's market, can we afford to prioritise aesthetics if it means compromising on eco-friendly materials? 🌍 I'd love to hear your thoughts! How do you balance these factors when making a purchase? #PackagingDesign #ConsumerBehavior #Sustainability #Marketing #ProductDesign

Did you know? A whopping 70% of customers perceive good packaging as an indicator of the actual product's quality, influencing their purchase decision. Our graphic designers take every detail seriously, crafting packaging that's not just protection but a canvas of perfection. Elevate your artisanal products with designs that tell a story in every fold. #SMB #design #packaging #artisinalproducts #productpackaging