How can market mapping draw a #growth #strategy? I had a hectic month before the holidays when I was asked to lead a mapping potential project for a B2B global company. They needed to understand the size of the #opportunity for a new food & beverage ingredients business they are exploring. **What steps did we take?** 🧭 First and most importantly, I listened closely- I ensured I understood my client's targets and defined a working process to meet them. In this case, I found it super important that the company's team takes an active role in the process, thus gaining a comprehensive understanding of how their future portfolio fits into different categories. It will be a significant asset once they begin selling the ingredients and solutions. 🧭 Next, I broke the strategic process into steps- Understanding the market breakdown, getting the market data, assessing the opportunity within each category, mapping the top players, highlighting the client's advantages, and calculating the sales potential. 🧭 Finally, I wrapped it all into a coherent, focused, and great-looking presentation! These materials are the foundations for business expansion. 🎯 We achieved an impressive outcome that will open doors to new collaborations and success for my client. I was honored to have earned their trust! My expertise is food &beverage and food-tech. Can I help you too identify new business opportunities? *Picture by freepik #marketingstrategy #markettrends #consumersinsights #strategy #foodandbeverages #marketingfreelancer #CMOasaService #Michal_katzir_emek
Michal Katzir Emek 💖 מיכל קציר עמק’s Post
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Secrets of Success in Launching New Food Products 🧑🍳 At NewBusiness Consulting, we believe that collaboration, innovation, and passion are the essential ingredients for successfully introducing new food products to the market. Over the years, we’ve supported clients in launching their products, navigating the exciting yet demanding journey of entering the market. Each project requires attention to every detail – from ideation and product testing to finalizing deals with major retail chains. 👉 Why does this matter? Without a deep understanding of consumer needs and the ability to adapt to market changes, even the most innovative product can fail. That’s why we emphasize continuous trend analysis and staying ahead of customer expectations. 💬 What about your business? Have you faced challenges in launching new food products? What obstacles have you encountered, and what successes have you achieved? At NewBusiness Consulting, we’re here to help you turn your challenges into growth opportunities. Let’s work together to create your next success story! #NewBusinessConsulting #B2B #Sales #FoodInnovation #NewProductLaunch #BusinessGrowth
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🍫 𝗜𝘀 𝗬𝗼𝘂𝗿 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴 𝗧𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗔 𝗡𝗲𝘄 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗶𝗻𝗲/𝗡𝗲𝘄 𝗟𝗶𝗻𝗲 𝗢𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀? After you have looked at the market size, and competition (my earlier posts), now is the time to consider your company's capability with hypothesis testing your decision before running your figures and forecasts. 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝟰 𝗫 𝟯 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 (4 Hypothesis x 3 Thought Experiments Testing) 🍫 𝟰 𝗖𝗼𝗿𝗲 𝗛𝘆𝗽𝗼𝘁𝗵𝗲𝘀𝗶𝘀 𝗧𝗲𝘀𝘁𝘀 • Value test - Does it create value • Execution test - Can we execute it • Scaling test - Can we scale it • Defensibility - Does it create competitive value (Is it hard to imitate) 🍫 𝟯 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀 • What do we know about this • What do we not know, but we can find out • What do we not know, but can’t find out 𝘐𝘧 𝘺𝘰𝘶 𝘧𝘰𝘶𝘯𝘥 𝘵𝘩𝘪𝘴 𝘩𝘦𝘭𝘱𝘧𝘶𝘭, 𝘭𝘦𝘢𝘷𝘦 𝘢 𝘤𝘰𝘮𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘧𝘦𝘦𝘭 𝘧𝘳𝘦𝘦 𝘵𝘰 𝘴𝘩𝘢𝘳𝘦 𝘪𝘵 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘯𝘦𝘵𝘸𝘰𝘳𝘬 👍 #strategy #branding #businessgrowth #consulting #businessstrategy #businessdevelopment #BD #marketing #media #retail #foodandbeverages #transformation #businesstransformation
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The best Unique Selling Proposition (USP) doesn’t start with words. It starts with creating a segment in your prospect’s mind. Here’s what I mean: → Think about restaurants. Gordon Ramsay vs. Chinese restaurants. → Chinese restaurants might be a little niched, but Gordon Ramsay’s restaurants stand out because he’s created a unique segment for himself in the food industry. That’s the key. To create a killer USP, you need to carve out your own space in your audience's mind. How? → Define exactly what you want to be known for. → Find a niche within your niche that sets you apart. → Show up consistently in that space until people start thinking of you when they think of that specific thing. The best brands don’t just offer a product or service. They dominate a segment in their prospect’s mind. So, how are you positioning yourself to stand out? PS: Want to know how to create your unique segment? DM me and let’s talk strategy.
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At Five Star Beverage, we understand that in the crowded beverage industry, standing out is crucial. That’s why we’re dedicated to crafting value propositions that not only resonate with distributors but also drive real business growth. If you’ve ever wondered how to make your brand impossible to ignore, this latest piece offers actionable insights into crafting a winning pitch that aligns perfectly with distributor needs and market demands. Let us help you turn potential into profitability. Dive into our insights, refine your strategy, and watch your distribution efforts thrive. #BeverageIndustry #DistributionStrategy #BusinessGrowth #BrandBuilding #ValueProposition #FiveStarBeverage #FiveStarStrategy
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Feeling Like you are Planning your Portfolio with Blindfolds? Segmentation Unmasks Your Ideal Customers! Are you building a portfolio plan with a little bit for you existing customers, a little bit for your new prospects and some innovation thrown in plus sustaining innovation. It all feels like things that you must do but you lack clarity, focus and a strategic allocation for your finite resources? Here's the good news: there's a way out. What if we told you that you can: ✅ Stop Wasting Resources and Target the Right Customer Set ✅ Align your portfolio to your ideal Customers and vice versa ✅ Align your execution playbooks to the target customer and their key priorities This future is achievable! The Secret Sauce: At Venturis Group Inc, we've developed the "Venturis Segmentation Framework" for aligning your portfolio's offerings to different customer segments. . (Link to blog in comments). Curious? Want to get some more details on this. Comment below and we will reach out to setup a 30 min discovery call with you and share a sample of the framework, applied to your specific situation. Hi, I'm Gaurav Vaid My mission is to help entrepreneurs/intrapreneurs unlock trapped value by applying Product Thinking principles. Help your connections discover this message: [repost] ♻️ Have an opinion to share [comment] 💬 To see my future posts: [follow] Stay in touch: [connection request] 🤝
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Are you crafting and presenting a compelling value proposition to distribution partners? As someone with firsthand experience running a distribution company, I've sifted through countless pitches. The reality? Most brands blend into the background. What separates the successful ones is a clear, compelling value proposition tailored to the unique needs and goals of their distribution partners. Understanding the Distributor's Perspective Distributors are inundated with offers from brands hoping to carve out a spot in a crowded market. Each proposal competes not only with existing products but also with other potential new entrants vying for limited resources. Distributors have finite time and capital, and they must allocate these to brands that promise the best returns on their investment and enhance their existing portfolio's strength. Crafting Your Pitch: More Than Just Products Present a Clear Selling Strategy: Begin by clearly articulating your brand's sales pitch. Provide a straightforward brand plan, detailing the retail strategy and support plan. This is about showing not just your products but how they fit into the market and, crucially, how you'll support sales on the ground. Highlight the Incremental Value: Explain precisely how your brand will enhance the distributor's business. This isn't just about adding another product to their lineup; it's about offering a product that complements and enhances their current portfolio, potentially introducing new customers or higher margins. Understand and Speak to Key Performance Indicators (KPIs): Most distributors assess their business based on specific KPIs like cases per delivery and profit per delivery. Communicate how your brand can improve these metrics. For example, if introducing your brand could increase the average profit per delivery, that's a compelling reason for a distributor to consider your product. Leveraging Data and Insights Utilize data to back up your claims: Demonstrate how your brand will add value with a detailed and effective pitch. Show how your product aligns with consumer preferences and their current brand portfolio, thus ensuring it's not just another SKU but a strategic addition to their offerings. Presenting your value proposition effectively is crucial for cutting through the noise in the distribution landscape. By focusing on clarity, specificity, and alignment with distributor goals, you can significantly enhance both the quantity and quality of your engagement with potential partners. Feel free to reach out if you’re looking for tailored advice on crafting a standout distribution strategy. #BeverageIndustry #DistributionStrategy #BusinessGrowth #SalesStrategy #SupplyChainManagement #BrandBuilding #MarketingStrategy #PartnershipManagement #ValueProposition #Entrepreneurship #FiveStarBeverage #FiveStarStrategy
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🚀 The Most Challenging Part of Business Development in FMCG? Navigating Fierce Competition 🛒 In the fast-paced world of FMCG, developing business is no walk in the park. The most difficult aspect? Standing out in a sea of competitors. With established brands holding significant market share, breaking through requires not only a unique value proposition but also a deep understanding of shifting consumer preferences and market trends. 🔍 🔑 Key challenges: 1. Saturated Markets: Countless products jostling for shelf space makes it tough to differentiate and gain visibility. 2. Consumer Loyalty: Customers are often creatures of habit, sticking to brands they trust. 3. Changing Trends: Preferences change faster than ever, requiring constant innovation. 4. Distribution: Getting the product in front of the right customers at the right time is a logistical challenge. But it’s these hurdles that push us to get creative, collaborate with partners, and develop strategies that drive growth. Every obstacle is an opportunity to think outside the box! 📈 What’s your biggest challenge in FMCG business development? Let’s share insights! 💬 #FMCG #BusinessDevelopment #GrowthStrategies #Marketing
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🚀 **Unlock Growth: The Power of Competitive Analysis!** 💡 Ever wondered how to **magnify** your market position? 🤔 Conducting a competitive analysis is your gateway! Here’s why it matters: 1️⃣ Identify your unique edge over competitors. 2️⃣ Understand their strengths and customer satisfaction. 3️⃣ Set realistic success benchmarks. 4️⃣ Discover market gaps for growth. 📊 A structured 5-step approach can **revolutionize** your strategies! Start with identifying competitors, analyzing their offerings, and understanding their marketing tactics. ✨ Are you ready to **disrupt** your industry? 👍 or 👎? #BusinessStrategy #CompetitiveAnalysis #MarketResearch #GrowthMindset #Entrepreneurship #BusinessInsights #Innovation #MarketingStrategy #SWOTAnalysis #LinkedInTips
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