Michal Katzir Emek 💖 מיכל קציר עמק’s Post

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🇮🇱 F&B Marketing Consulting Expert | CMO as a Service | Food-Tech | FMCG | Consumer Trends Lectures

How can market mapping draw a #growth #strategy? I had a hectic month before the holidays when I was asked to lead a mapping potential project for a B2B global company. They needed to understand the size of the #opportunity for a new food & beverage ingredients business they are exploring.  **What steps did we take?** 🧭 First and most importantly, I listened closely- I ensured I understood my client's targets and defined a working process to meet them. In this case, I found it super important that the company's team takes an active role in the process, thus gaining a comprehensive understanding of how their future portfolio fits into different categories. It will be a significant asset once they begin selling the ingredients and solutions. 🧭 Next, I broke the strategic process into steps- Understanding the market breakdown, getting the market data, assessing the opportunity within each category, mapping the top players, highlighting the client's advantages, and calculating the sales potential. 🧭 Finally, I wrapped it all into a coherent, focused, and great-looking presentation! These materials are the foundations for business expansion. 🎯 We achieved an impressive outcome that will open doors to new collaborations and success for my client. I was honored to have earned their trust! My expertise is food &beverage and food-tech. Can I help you too identify new business opportunities? *Picture by freepik #marketingstrategy #markettrends #consumersinsights #strategy #foodandbeverages #marketingfreelancer #CMOasaService #Michal_katzir_emek

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