Confession: Money doesn't motivate me. It's important, but "making tons of money" doesn't light my fire. I've tried paths others suggested - from vet school to DMing clients to scaling business. Bills were paid, but I felt caged, doing things out of obligation, not passion. Life seemed good, but lukewarm. I thought I was in the 'messy middle' of scaling up, but the more I pushed, the harder I hit a glass ceiling. Nothing worked - more ad spend, hiring, launching funnels... I was running against a landslide. A week-long break revealed what blocked my growth: I wasn't having fun. My subconscious was protecting me from a future I'd dislike even more. I realized I'm motivated by moments & experiences, not money. I had to accept my emotions, a process harder than any marketing, sales, or ops work I've done. As I re-integrated my emotional and logical sides, everything aligned. I repositioned my business to the intersection of market demand and my intrinsic motivation. I let go of control, delegated confidently, and focused on personal growth rather than immediate profit. It felt crazy, opposite to "what grows a business." But by focusing on passion, purpose & fulfillment, I created more MOMENTS with clients, team, peers, and friends. The glass ceiling melted, leading to effortless breakthroughs. More money followed as a byproduct. If you feel caged in a "lukewarm" life, don't just push harder. Address what's caging you and liberate yourself. This liberation will free your business from revenue plateaus and normalize new levels. More power to you. 💪
Valid point. Nicely articulated
Great perspective Michael, I completely resonate with your thoughts.
Valid point
Thank you for sharing this with us Michael Yeung
Good insight! Michael Yeung
Homemaker
2w" Make time for what you love"... this is the essence of my life.