Michael Saruggia’s Post

If your cold DMs aren't getting opened. Just use my 5-3-1 method. Find your ideal prospect. 5 likes on their most recent posts. 3 comments on their most recent posts. Repeat for 1 more day. DM them having a normal conversation. Then steer it towards your services.

Cold outreach is seen as a great sales tool. And I cant lie it is. But it is also a great way to build a network. Don’t know anybody? Simple: Start sending DMS to people in your niche. Have a genuine conversation with them. Take it one level higher. Book a call. You just need to talk to people Anyone you want to connect with is one DM away. Make the choice.

I'm in the midst of tons and tons of cold outreach. I'm having success, booking meetings, and finding new leads and opportunities. A couple thoughts 1) Act like you actually want to get ahold of the person (yes, that sounds stupid writing it out, but don't just go through the motions!) 2) There is a tradeoff with personalization vs. volume. Consciously make whatever trade off makes most sense 3) You literally don't know anything until you test it. A "no" actually is GREAT data. The worst thing is silence or confusion 4) Prospecting is not fun, and that's okay. 5) If someone tells you no, just move on. It's no big deal!

LinkedIn is just like sales. Full of ups and downs. Sometimes, my posts don't do well for long periods. And sometimes I can't seem to miss. The biggest problem I see is that many people stop posting when they hit that low period. Here's my question: Would you stop prospecting when you just can't seem to book a meeting? No. You evaluate what's going wrong, and you make adjustments. Here's a hack to keep posting even in the toughest times: Make your goal to write the post itself. Not your impressions or follower count. If you make the process the goal, All you have to do is write. Don't play the finite game where the goal is to win. Instead, play the infinite game where the goal is just to keep playing.

The major question for every service provider is: where do we get the clients? What sales channels should we focus on? Is LinkedIn any good now? 🤔 According to my recent experience and the statistics that back it up, there are some uninspiring news. No, we are not all of us hopeless and stupid because we don't get any response from our LinkedIn campaigns. It's because this channel is not responding as it used to, and there are multiple reasons behind that. Here are some alternative (and faster) ways to get you clients. Which of these have you used? And how did they work for you? 🧐 Which you still haven't? And which would you like to try?.. 🧐

Have you ever tapped into the power of your existing network to gain new consulting clients? And I mean - really tapped into it... Not just a few half baked messages asking if they know anyone that might be interested in your service. I've got a technique that's all about maximizing those connections you've worked hard to build. I guide my clients through a strategic process where we pinpoint potential clients called 'The Network Multiplier' What's truly great about this strategy? You won't need to spend a dime on ads, tirelessly post content, or engage in cold prospecting. It’s all about a straightforward, effective plan of action that gets results - fast. This method has consistently helped my clients secure an average of 5 new clients in remarkably short periods. Why not give it a shot and see the results for yourself? Message me 'clients' and I'll get you the details over...

Salespeople! Buyers buy when and how THEY want to, which may not align with how you're selling. This is especially true on LinkedIn. Ask yourself some questions: 1. What do my prospects want from my content, on LinkedIn? 2. Would my prospects appreciate a sales pitch in the DM's? 3. How can I make myself more visible and memorable on this platform. Equipped with these answers you'll be better prepared to be more of a customer-magnet on LinkedIn. Here's the truth: If you're known as a subject-matter expert, and you can provide evidence of how you've helped other people make progress, you'll be more likely to attract new opportunities. Are you making sales because of what you're doing on LinkedIn?

Salespeople… Here are 3 things I would AVOID if I just started posting on Linkedin. 1. ONLY posting content that is irrelevant to your ICP. I see this one all the time, and I get it - if you’re a salesperson, making content that is relevant to salespeople is a WHOLE lot easier than making content relevant to a CTO or VP of Engineering. But if you’re only making sales content and you sell to a totally different persona? You’re missing out on a whole lot of the benefits of social selling. If you’re passionate about sales - include a mix of both at the very least.  2. ONLY posting text posts. Linkedin wants video content. If you make it, they’ll reward you. It’s that simple. 3. NEVER replying to comments. People will comment more if they know that you are willing to ALSO engage in a dialogue. I promise. You aren’t too important to respond. Let me know... Am I missing anything else? Olivia, Martin, Sheri, Jesse, Eric, 🧊Abe, McKenah Elizabeth, Leah, Chad, Matt Campbell, Haden Roberts, Travis Simat 🧡, Eloïse, Joshua What else would you guys avoid if you were just starting to post?

Prospecting over email is dying 👀 A couple years ago, sales reps were able to book a chunk of their meetings over emails. Now this avenue doesn't work as well or sometimes at all. It is always interesting how quickly things can change in sales. One thing that has taught me though, is to stay on top of current market trends so you can get ahead of it so it is not impacting your number. Cold calling is still alive and well 🤙🏻 LinkedIn is becoming a game changer (when done right). 💰 Q for all of you: What outreach method are you finding to be the most fruitful for yourself/your team? I'd also be curious to know if anyone is having any luck with emails & any tips?

Focus on cold-calling, and you're as much a number to your prospects as they are to you. We are bombarded with emails, cold calls, and text messages. They appear, one after another, and we delete them, one after another. They are the sales nomads that appear in your inbox. One after another, they wander through, hawking their wares. Some of them you don’t even see.  Some of them start and end their brief interactions in your SPAM folder. After a while, these names become numbers. No brand was ever built on cold-calling. No relationships are ever built with a single communication. Most importantly, no one knows for certain what 5% of the audience is ready to buy at any one time… …so don’t squander your opportunity. Don’t let your name become a number.