Michael Monheim’s Post

🌟 CTV News: Freevee's Exciting Transition to Prime Video! 📺✨ As Freevee transitions into Prime Video, Prime members can now enjoy a seamless entertainment experience without any content loss. This integration brings all your favorite original shows like "Jury Duty" and "Bosch: Legacy" under one umbrella, enhancing accessibility and clarity. 🚀With the addition of an ad-supported option, Prime Video becomes even more versatile, catering to diverse viewer preferences. However, the journey of Freevee had its challenges, primarily due to its overlapping content and minimal promotion.📺 This move eliminates the confusion, streamlining Amazon's offerings for a more cohesive viewing experience.🎬 This shift reflects Amazon's strategic approach to optimize its streaming services, making Prime Video a one-stop destination for premium and ad-supported content. 💡 #PrimeVideo #StreamingInnovation #CTVadvertising #CTV

🚀💼 Is Amazon Redefining Advertising with Prime Video? Amazon's Q1 ad revenue has skyrocketed to $11.82 billion, surpassing expectations and marking a new record. This growth, up by 24% year over year, is propelled by the integration of ads into Prime Video across multiple markets. CEO Andy Jassy's emphasis on the early success of streaming TV ads highlights a significant shift in digital advertising. With Prime Video boasting over 200 million monthly viewers and exclusive content like "Lord of the Rings," Amazon is solidifying its position in the streaming space. 📈 #Amazon #Advertising #PrimeVideo #DigitalMarketing #StreamingMedia #Innovation #BusinessGrowth #AudienceEngagement

🚨 Exclusive Session Alert! 🚨 Curious about Prime Video & Amazon MGM Studios's latest content & growth strategies? 📈 Don’t miss this in-depth session where we’ll uncover how Amazon is pushing boundaries and reshaping its content strategy to pre-pandemic levels—and beyond. Join us to explore: 🎬 A Bolder Content Slate: Amazon has rebounded with a production and IP lineup that rivals its pre-pandemic catalog. Discover what’s fueling this comeback. 🌍 Ad-Supported Streaming for Global Growth: Amazon’s push for ad-supported streaming is a major play for worldwide reach, inviting advertisers to new global opportunities. What does this mean for the future of streaming? 🎥 Inside the MGM Acquisition: From renewals to new risks, learn how Amazon is leveraging MGM to both play it safe and take bold steps for growth. 💡 Our previous session on Netflix drew over 1,000 industry pros—so register now to reserve your spot or receive the exclusive recording! 👉 Link to Register: https://lnkd.in/dQ6j-Yec #EntertainmentIndustry #Streaming #AmazonPrimeVideo #Webinar #AdSupportedStreaming #ContentStrategy #MGM

The Era of Bundles! 📺✨ Streaming once promised convenience, but the landscape has become fragmented and expensive. Recent news about the Disney+, Hulu, and Max bundle (https://lnkd.in/dRnjMGf6), and Comcast’s StreamSaver (https://lnkd.in/dgEzfnSs) reflect a shift towards simplicity and value for the customer. ✚ In the Nordics, traditional TV viewing is (slowly) declining while online video remains stable, pushing hybrid models that mix subscriptions and ads (HVOD) to the forefront. Yet, the markets are saturated, and growth in each category comes mostly from people with existing subscriptions switching between services and payment models. Hypotheses: 1️⃣ Bundle or Die: If you’re not Netflix, and even then, you must find global and local strategic allies. If your customer has a hard time exploring content, bundling does not help much with engagement issues. 2️⃣ Hybrid Won’t Save You: Reaching a decent ARPU is vital, and selling expensive ads in today’s market is hard; thus, finding the right balance between the two seems essential. 3️⃣ The Most Customer-Obsessed Player Wins: As Brian Colin (Amazon) mentioned in his book “Working Backwards”, being customer-centric is not enough. You have to be authentically customer-obsessed to survive in the long run!   #Streaming #OTT #SVOD #HybridModels #Netflix #Peacock #AppleTV

Amazon Prime Video with ads! Starting in 2025, Prime Video in India will introduce ads for standard subscribers. To enjoy ad-free streaming, users will need to switch to a premium plan at an extra cost. Many streaming platforms are adopting ad-supported models to manage rising content costs while keeping entry-level subscriptions affordable. While there’s a risk of subscriber churn, Amazon has a unique edge—Prime’s fast delivery benefits make the subscription sticky for many customers, reducing the likelihood of significant losses. Will this strategy reshape streaming habits in India and will subscribers are willing to pay more? Personally, I will not pay more. #StreamingWars #AmazonPrime #MediaTech #AdStrategy #OTT More on this here: https://lnkd.in/gWSK4vyi

It was inevitable…Amazon is folding #Freevee (Freedive, IMdb TV) into Prime Video, meaning all the #FAST content will now be available in Prime Video’s “Watch for Free” section. This move simplifies things for viewers and aligns with Amazon’s strategy to make Prime Video a one-stop destination for both free and paid content. It’s also a smart way to hook viewers with free FAST content and eventually upsell them to a premium Prime membership. With Prime Video already ranked as the #1 streaming service by Parks Associates, Amazon is set to capture both subscription and ad revenue more effectively. #StreamingWars #Amazon #PrimeVideo #FAST CC The Streaming Wars 43Twenty

📈 More than half (53.5%) of US video subscription revenues will go to streaming services by the end of 2025. This forecast from EMARKETER highlights the rapid growth and dominance of digital video in the entertainment industry 📺 . With this shift towards streaming platforms, how will it impact the ads business? 💸 As more consumers opt for ad-free subscription models, advertisers may need to rethink their strategies to reach their target audience effectively. The recent launch of Amazon Prime Video ads could further disrupt the advertising industry 💹. With Amazon Ads's user base and data capabilities, advertisers now have a new channel to showcase their products and services to a highly engaged audience. It will be interesting to see how this development shapes the future of digital advertising and how brands leverage this new opportunity to drive growth and engagement. It's still day 1! 🚀 #digitalvideo #streamingservices #advertisingindustry #amazonads #STV #PVA #amazonprimevideoads #videoadvertising #tvadvertising #advertisingagency #digitalads #day1 Amazon Ads Partners

Amazon is starting to streamlines user experience by integrating Freevee’s FAST content into Prime Video, Amazon creates a seamless, unified platform where viewers can find both free and premium content in one place. Two Questions; Will consumers enjoy this journey? Will this simplification make Prime Video more appealing and accessible, while also creating a clear path to introduce casual viewers to Prime’s paid offerings? Amazon’s strategy is a smart one: by hooking viewers with free, ad-supported content, they can entice users to explore the paid side of Prime Video, ultimately driving subscription growth BUT the question is IF will it happen in todays market?

Amazon’s decision to sunset Freevee and integrate its content into Prime Video represents a strategic win for both consumers and business. The move streamlines the viewing experience by consolidating content and reducing brand complexity into a single platform, eliminating the confusion of maintaining separate streaming services. While Prime Video's $3 ad-free premium tier previously didn't seem to fully extend to Freevee content, this integration should create a more cohesive ad-management experience across all content for ad-enabled viewers and content. This consolidation appears particularly shrewd as the FAST (Free Ad-Supported Television) and AVOD (Advertising Video on Demand) spaces become increasingly competitive. By keeping viewers within the Prime Video ecosystem—where they already enjoy exclusive originals and premium content—Amazon strengthens its position. This move simultaneously simplifies the user experience and will seemingly streamline CTV ad-targeting packages, solutions, and efficiencies that advertisers and the programmatic ecosystem crave. A textbook example of platform consolidation that serves both business efficiency and consumer convenience. What are your thoughts (or corrections) on this? ✏️👇 #Streaming #AmazonPrime #BusinessStrategy #CTV #AVOD #FAST

Amazon (AMZN) has revamped its Prime Video interface to bring "clarity and simplicity back to streaming." The latest update offers a new navigation bar with built-in destinations like 'Home', 'Movies', 'TV Shows', 'Sports', and 'Live TV', as well as active add-on subscriptions, allowing users to navigate easily across the site. Below the navigation bar, the users would also find a hero rotator to highlight content available with each bar section. read more...👇 #rttnews #amazon #primevideo #primevideointerface #primevideoupdates #genertiveAI #artificialintelligence #amazonprimerecommendations