Partner, Media and Entertainment at Vivaldi Group | Media Executive | Strategic Partner | Board Member
Is marketing undergoing a fundamental shift? The rise of AI could redefine the landscape. As AI assists consumers with decisions—evaluating, purchasing, and even optimizing usage—marketing may shift from focusing on consumer influence to influencing algorithms. This evolution could lead to deeper personalization, reduced reliance on segmentation, and new loyalty dynamics as preferences are automated. Even service industries might become more scalable with AI-driven solutions, creating new opportunities for brands to engage. Mass media might also regain importance, offering a way to shape preferences and complement AI-driven strategies. Marketing isn’t ending—it’s adapting to a new era shaped by AI. #Marketing #AI #DigitalTransformation
