Michael Monheim’s Post

For some marketers, Thanksgiving presents a chance for more than just turkey. It’s an opportunity to put Amazon Prime’s recently debuted shoppable ad formats to the test. Five media buyers and marketers told Digiday they’d be experimenting with the new formats on their media plans over the long weekend. They’ll be looking at whether viewers actually use the interactive ad formats to purchase items, and what impact they can have for their brands. As such, they’re setting aside small experimental budgets — in most cases, less than 10% of their monthly media spend — to use on the formats. In this piece by Sam Bradley, we speak to Steven Frey of Noble People, Brett Fischer of Collective Measures | Media & Analytics, Brian J. Fitzharris of Fisher-Price, Inc., Alex Walker of Havas Market UK, and Mark Zamuner of Juice Media.

✅🖥️ DIGIDAY (11/27): “Five media buyers and marketers told Digiday they’d be experimenting with the new (Amazon ad) formats on their media plans over the long weekend. They’ll be looking at whether viewers actually use the interactive ad formats to purchase items, and what impact they can have for their brands. As such, they’re setting aside small experimental budgets — in most cases, less than 10% of their monthly media spend — to use on the formats. Amazon introduced three “interactive” formats for its streaming inventory back in May. They include video ads that let customers add products directly to their cart with a remote click; interactive pause ads that drive brand engagement whenever viewers take a break; and shoppable carousel ads that allow customers to browse and buy multiple products right from ad breaks on Prime Video. 130.4MM subscribers use Amazon’s ad-supported Prime tier, some 80% of its overall customer base, according to eMarketer. With consumers primed to take advantage of the annual discounting event — and a large audience expected to stream Prime’s Black Friday coverage of the Kansas Chiefs versus the Las Vegas Raiders — it’s a chance to take those formats for a spin. Amazon’s Thanksgiving weekend includes its second year of NFL coverage on Prime. Advertiser demand around the Black Friday game is high, and the platform hung up a “sold out” sign back in October. Google Pixel, Solo Stove, Ralph Lauren Fragrances, Microsoft, and Uber Eats are among the brands that made the cut, according to an Amazon spokesperson. Furthermore, 40% of the brands advertising against the matchup are new to its football offering.” ⬇️🛒 #ecommerce #shoppabletv #ctv #ott #streaming #avod #fast

Most brands are making the same costly mistake when it comes to Amazon video ads Amazon has gone all in with video through Prime Video and Sponsored TV They've opened up a lot more video ad inventory for sponsored brands and display as well You can even run sponsored video posts Yet many brands don’t have sufficient video assets for sponsored ads or streaming So they don’t run video ads or the ads they do run don’t perform because they aren’t using the correct type of video We see a way higher NTB customer acquisition rate through video (we have case studies on this) Often there is a higher purchase rate when consumers see a video ad in the media mix When running video ads on Amazon, it’s important your videos adhere to best practices based on ad type Which will maximize your chances of getting clicks and sales Plus, video ads are the only content in motion on the SERPs, so they are inherently attention grabbing Here are 5 tips to follow to ensure you create videos for sponsored video ads that will get you the best results… 1. Feature the product right away (within the first 3 seconds) 2. Show people (ideally within your target audience) using the product 3. Put any images with text towards the end of the video 4. Make sure the video can convey the purpose of your product within the first 5-10 seconds 5. Make the video content more engaging than informational, at least in the beginning (it’s primarily a commercial) Below is an example of a sponsored video ad that the Nectar team created for a home goods brand It was created in our studio in Denver, CO And I love the soundtrack on this one We have lots more samples on our website in our creative portfolio If you need help creating or improving your video content, don’t hesitate to reach out to us #amazonadvertising #amazonads #amazonsellers #amazonvendor

'Hasbro’s early adoption of Prime Video ads helps reel in new buyers 📺👍 Successful campaigns for Peppa Pig 🐷 and Play-Doh lend credence to Amazon’s bigger pitch around its upper-funnel advertising capabilities.💼🚀 #Hasbro #PrimeVideoAds #PeppaPig #PlayDoh #AmazonAdvertising' by Retail Dive about Amazon

🚀 Dive into the dynamics of Amazon Advertising with this insightful guide! 🌟 🔍 With over 300 million users on Amazon monthly and 148 million Prime subscribers, leveraging Amazon Video Ads can be a game-changer for sellers. It's like unlocking a treasure chest of potential for your brand! 🎬 Discover various types of video ads on Amazon, from Sponsored Brand Videos to Interactive Ads, and Streaming TV Ads. Each offers a unique way to engage and convert customers, enhancing your brand's visibility and sales. 📌 Key Takeaways: - Video ads drive 7.5 times higher CTR than display ads, making them a powerful tool for capturing attention and driving conversions. - Visual demonstrations through product-focused videos can significantly influence purchase decisions, giving customers a hands-on experience. - Leveraging visual learning preferences of most people, videos have a greater impact on conveying product messaging effectively. 🔗 Explore the full guide for a deep dive into Amazon Video Advertising strategies and start maximizing your brand's reach and impact on this influential platform! https://lnkd.in/gcWBWKiX

🎬 Amazon takes a bow! 🚀 Breaking the digital ad ceiling, Amazon made a grand entry at the Upfronts, traditionally a playground for media giants. But why? 🤔 To shatter the status quo! 🎯 Advertising - Amazon's rocket fuel for growth, is no longer confined to the digital sphere. With its debut at Upfronts, Amazon is poised to redefine the advertising landscape, blending the digital and traditional like never before. 📺📱 This year's Upfronts witnessed Amazon's first presentation. The e-commerce behemoth is shifting gears, ready to take on traditional media. Amazon's Prime Video, traditionally showcased at Newfronts, took center stage, following the footsteps of Netflix and Google's YouTube. 🎥 Amazon is on the brink of a revolution. With advertisers investing more in digital than linear TV, the company is pitching itself as an innovative ad platform. The forecast? A 32% growth in digital advertising during Upfronts and Newfronts, reaching a staggering $16.5 billion this year. 💰 And there's more! Amazon, in an unprecedented move, will begin showing ads on its Prime Video streaming service, adding to its robust ad offerings on Freevee and Twitch. Projected to generate up to $3 billion in U.S. ad revenue from an estimated 58 million households, Prime Video is set to become the world's largest ad-supported premium streaming service. 🌍 Amazon's advertising business extends beyond promoting brands across its properties. With a 24% revenue climb in Q1 to $11.8 billion, the company is also investing billions in live sports programming, aiming to attract more streaming viewers and ad dollars. 🏈 Amazon's ad-supported streaming content now reaches 175 million U.S. viewers every month, a significant rise from 120 million in 2021. With 200 million global customers, Amazon is poised to redefine the advertising game. 🌐 The result? A unique blend of digital and traditional advertising that caters to a wider audience, providing unparalleled targeting opportunities for brands. 🎯 Amazon's bold move 18 years ago to roll out ads on its website has evolved into a digital video ad revolution on Prime Video. The future is here, and Amazon is leading the way. 🚀

📌Amazon revolutionizes advertising: surpasses YouTube and accelerates with Prime Video ads Amazon’s advertising business is booming, generating more than $51 billion in annual revenue. This figure exceeds YouTube’s ($GOOGL) ad revenue and represents approximately 35% of Meta’s ($META) total revenue. Even more impressive is the rapid growth of Amazon’s advertising segment, which has achieved a compound annual growth rate (CAGR) of 36.55% over the last eight years, far outpacing its industry competitors. With a strong foundation already in place, Amazon is poised to expand even further, especially with Prime Video ads just beginning to roll out. This new opportunity could unlock significant potential, tapping into Amazon’s vast audience and existing ecosystem to drive even more growth in the advertising space. Investors should keep an eye on this segment as it continues to scale and innovate. It could become another $100 billion revenue stream for Amazon. Amazon Google Meta YouTube

🛍️ Shoppable Ads: Testing the Future of Interactive Advertising Thanksgiving isn’t just about turkey - it’s a golden opportunity for marketers to explore Amazon Prime’s new shoppable ad formats. Marketers and media buyers allocated small experimental budgets (less than 10% of monthly media spend) this weekend to test: 🎥 Video ads that let users add products to their cart directly via remote. ⏸️ Pause ads driving engagement during viewing breaks. 🛒 Shoppable carousel ads for browsing and buying multiple products during ad breaks. With 130.4 million ad-supported Prime subscribers, this is a powerful moment to see if interactive ads deliver real purchase behaviors. Pairing these ads with Black Friday promotions and Prime Video’s Black Friday football coverage offers marketers an ideal test field. For advertisers, this is a chance to explore how interactive advertising can impact engagement and conversions, and what role it might play in future campaigns. Are shoppable ads the next big thing in ad tech? #DigitalAdvertising #InteractiveAds #ShoppableAds #AmazonPrime #BlackFridayMarketing #AdTech #MediaBuying #PerformanceMarketing

As an Amazon Manager deeply involved in our rapidly expanding advertising business, I couldn't be more excited about the trajectory we're on. This ADWEEK article perfectly captures the momentum behind our $11.8 billion Q1 ad revenue. Just like how Amazon has transformed fulfillment infrastructure into a revenue driver, we're leveraging our unique position in the customer purchase journey to create value for advertisers. The 24% year-over-year growth in ad revenue is a testament to the measurable ROI we deliver. The key is our ability to directly connect ad exposures to on-site activity and sales conversions. No guesswork or convoluted attribution models – we tie video views to product page visits and purchases, giving advertisers unparalleled transparency. Even as we expand into brand-building opportunities like the increasingly popular Prime Video ads, including our first NFL Wild Card game in 2025, the focus remains on delivering tangible results. Vanity metrics have no place at Amazon – it's all about driving real business outcomes. This customer-centric approach is embedded in Amazon's DNA. We're constantly inventing on behalf of both shoppers and advertisers, transitioning ads from interruptions to valuable purchase enablers. And based on the enthusiastic advertiser response I'm seeing daily, it's clear this strategy is resonating. We may be the third-largest digital ad platform, but in many ways, it still feels like Day 1. I'm convinced the best is yet to come as we continue to innovate at the intersection of advertising and e-commerce. It's an exhilarating time to be part of Amazon's ad business revolution! #AmazonAds #Ecommerce #DigitalAdvertising #ThursdayNightFootball #PrimeVideo https://lnkd.in/eUSnRfqd

The Secret to Amazon's $1.8B Ad Spending Coup Amazon just crushed it. They blew past their $1.8B goal in ad spending commitments for Prime Video in just 9 months. How? By nailing timing, scale, and audacity. Timing: They jumped into ads when streaming was red hot. Netflix, Warner Bros. Discovery - everyone was shifting to ad-supported models. Amazon saw the trend and pounced. Scale: We're talking about Prime Video here. Millions of eyeballs. NFL's Thursday Night Football. That's a massive audience advertisers are salivating over. Audacity: Remember when they announced "limited advertisements" last year? They knew exactly what they were doing. They were opening the floodgates to a multi-billion dollar opportunity. This isn't just about Amazon. It's indicative of the seismic shift in advertising. Streaming is reshaping the entire landscape. It's offering unprecedented targeting capabilities that traditional TV can't touch. But here's what most people miss: It's not just about the ad dollars. It's about the data. Every ad interaction is another data point Amazon can use to refine its ecosystem. They're not just selling ads, they're building the ultimate consumer understanding machine. And consumers? They're along for the ride. 25% of consumers say their streaming service spending is "indulgent." That's across all income levels. People are hooked, and they're not going anywhere. So, what's next? Keep your eyes on Amazon. This $1.8B is just the beginning. They've tasted blood in the water, and they're going to keep pushing. With their NBA rights deal beginning next year, expect more innovative ad formats, better targeting, and probably some surprises we haven't even thought of yet.