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Product, Strategy, Continuous Discovery & Content

A Leading Strategy Expert Shares Five Excuses People Use to Avoid Doing Strategy, and The One Reason You Can’t Do Without It Roger Martin has consulted with more CEOs on strategy than perhaps anyone, and shares the 5 reasons he hears the most why they refuse to do strategy: 1. Tough leaders act, they don't talk 2. They're obsessed with "execution" 3. They "don't have time" for strategy 4. Misquoting Peter Drucker's "culture vs. strategy" 5. Misunderstanding Henry Mintzberg's "Emergent Strategy" Let's dig into each: No Strategy Excuse #1: Strategy is for people who prefer to talk in meetings than act. Tough leaders take action and don’t need strategy – they just get things done. ("GSD") But are they doing the right things...? No Strategy Excuse #2: The mistaken idea that "execution" is somehow "better" than strategy – that just randomly "executing" will somehow achieve results. The truth is, you _always_ have a strategy: Because strategy is _what you're actually doing_, _not_ what you _say you do_. No Strategy Excuse #3: "No time" for strategy. Perhaps it's someone in the AI space who's rapidly trying to distinguish their ability to create LLMs "Our business and our environment is moving so fast, we don’t have time for strategy" As if thinking wasn't important... No Strategy Excuse #4: Misquoting Peter Drucker. Many people uncomfortable with strategy like to quote Drucker's “Culture eats strategy for breakfast.” Unfortunately, Drucker never said it But that doesn't keep people from continuing to misquote him. No Strategy Excuse #5: Misinterpreting Henry Mintzberg’s concept of “Emergent Strategy.” He never said don't make any choices – he said make them, but don’t stick rigidly to them as conditions change. You need to be clear on your "What Would Have to Be True?" conditions And the One Reason you can’t do without strategy? Too many companies invest in "me too" strategies by copying the market leader, not realizing they'll never catch up All they do is burn through their cash. Strategy is their only opportunity to invest and "leapfrog" the leader. Strategy, especially using Roger Martin's "Playing to Win" framework, can be simple, effective, and accessible Every day, I go upstream & curate insights on the end-to-end flow from idea to customer value delivery. Follow me to increase your effectiveness through strategy.

Godwin Josh

Co-Founder of Altrosyn and DIrector at CDTECH | Inventor | Manufacturer

7mo

You mentioned the potential of local LLMs to democratize generative AI solutions for SMBs while preserving data privacy, a critical aspect in today's digital landscape. This aligns with the growing demand for accessible yet secure AI technologies. However, ensuring the efficacy and security of such solutions amidst evolving cyber threats remains a challenge. How do you envision integrating robust cybersecurity measures into local LLM deployments to mitigate risks and foster widespread adoption among SMBs, particularly in industries with stringent data privacy regulations?

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