Michael Kaminsky’s Post

2 Ways to Make 2024 a Better Year for Your Organization's Marketing Efforts (say goodbye to measuring "Impressions"😉): 1️⃣ Schedule monthly (and quarterly) reviews of your website's traffic sources (UTM tracking is your best friend and make sure you have Google Analytics optimized), page views, bounce rates and time spent on your website; this can help you understand user engagement. -Learn from your analytics and improve ROI of time spent following up, as well as improve ROI of the marketing budget!- 2️⃣ Analyze your conversion rates on different channels or specific campaigns to assess how effective your marketing strategies are and ultimately, use your time and marketing channels more effectively. -Conversion rates include time+money spent in turning a percentage of "leads" attracted from marketing efforts into customers. Your goal is to improve this over time and, with data in hand, you can identify how to help your in-house sales/customer service/quoting/appraisal/scheduling teams improve the rate of leads to customers.- The importance of taking a holistic approach to ALL of your marketing efforts is key to reducing cost per acquisition of your customers and of course, increasing that profit margin. 📈 ✨Get help finding the right digital marketing strategies for your business or organization by clicking the link below and scheduling a Free 15 minute consultation with us at WSI!✨ https://rpb.li/8QHi6 #MarketingTips #DMV #MarylandBusiness #Business #StrategicPlanning #DigitalMarketing #Blueprint

Digital Marketing can be confusing. There are so many metrics to focus on. * Click-through rates * Conversion rates * Bounce rates * Page views * Organic traffic There are definitely some metrics that matter more than others. I’ve been doing Digital Marketing for more than 10 years. I check for these things instead: 1. Customer Acquisition Cost: How much does it cost to acquire a new customer? 2. Customer Lifetime Value: How much will a customer bring in revenue over the entire length of their relationship with your company? 3. ROI: How much return are you getting on your investment in marketing? And it is working for me. What metrics do you think are the most important in digital marketing? Let's start a conversation! #DigitalMarketing #MarketingMetrics

Day 80 of the 100 day challenge, today's topic is 5 Essential Digital Marketing KPIs to Track For Your Next Campaign Here are 5 essential digital marketing KPIs to track for your next campaign: 1. Website traffic: This is the number of unique visitors to your website over a given period of time. It's a good indicator of how well your website is performing and whether or not your marketing efforts are paying off. 2. Conversion rate: This is the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. A high conversion rate indicates that your website is effective at converting visitors into customers. 3. Cost per acquisition (CPA): This is the amount of money you spend to acquire a new customer. A low CPA indicates that you're getting a good return on your investment. 4. Return on investment (ROI): This is the amount of money you make from your marketing campaigns divided by the amount of money you spend on them. A high ROI indicates that your marketing campaigns are profitable. 5. Customer lifetime value (CLV): This is the total amount of money a customer is expected to spend with your business over the course of their relationship with you. A high CLV indicates that your customers are valuable and that you should focus on retaining them. #digitalmarketing #kpi

Day 6: Conversion Rate: Beyond Just a Number #30DaysofJargon Numbers matter in marketing, especially your conversion rate! It reveals the percentage of website visitors who take a desired action (buy, sign up, etc.). Why is it crucial? Measures Marketing Effectiveness: Tracks your marketing efforts' success. Optimizes Your Strategy: Analyzes data to identify areas for improvement. Boosts Results: Converts more visitors into leads or sales. Conversion rate is your marketing scorecard! The higher the rate, the better you're converting website visitors. Ready to unlock its power? Share your conversion rate questions below! If this was useful, follow me for more: Haseeb Sial #DigitalMarketing #ConversionRate #MarketingMetrics #MarketingStrategy

📊 𝟔 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐞𝐭𝐫𝐢𝐜𝐬 𝐄𝐯𝐞𝐫𝐲 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐚𝐦 𝐒𝐡𝐨𝐮𝐥𝐝 𝐓𝐫𝐚𝐜𝐤 📊 In the fast-paced world of digital marketing, understanding and leveraging the right metrics can make all the difference. Here are the six key metrics that every marketing team should keep a close eye on: ✅ Monthly Website Traffic: Measure your website’s reach and identify trends. ✅ Conversion Rate: Track how many visitors turn into leads or customers. ✅ Bounce Rate: Understand how many visitors leave your site after viewing only one page. ✅ Customer Acquisition Cost (CAC): Calculate the total cost to acquire a new customer. ✅ Customer Lifetime Value (CLV): Estimate the total revenue a customer will generate over their lifetime. ✅ Return on Marketing Investment (ROMI): Assess the profitability of your marketing efforts. By focusing on these metrics, you can gain valuable insights, optimize your strategies, and drive better results for your business. Start tracking these metrics today to enhance your marketing performance! 🚀 Follow for more tips. @sachingupta.in #digitalmarketíngtips #digitalmarketingconsultant #DMarketingtips #marketingconsultant #MarketingMetrics #MarketingStrategy

The BEST WAYS TO ANALYZE DIGITAL MARKETING DAT 1. **Sales revenue**: Sales revenue is analyzed to understand how marketing campaigns impact revenue over time. They can be used to measure the effectiveness of campaigns and determine the most profitable channels. 2. **Customer retention rate**: It reflects the extent of customer satisfaction and loyalty to the brand, and helps in understanding the effectiveness of customer retention strategies and identifying areas that need improvement. 3. **Cost per click**: It involves analyzing the cost incurred by each click on digital advertising. It helps in estimating the efficiency of advertising campaigns and comparing them with the expected financial return. 4. **Conversion rates**: It relates to analyzing the number of visitors who convert into actual customers or perform a specific action such as registering or purchasing. Helps estimate the effectiveness of landing pages and purchases. 5. **Slippery traffic**: means visits that end quickly or don't lead to any action. Slippery traffic analysis makes it possible to understand potential turning points in a website and improve user experience to increase conversion rates.

What are the metrics that matter in demonstrating client ROI in digital marketing? In my role as a Sales and Client Manager, I've learned that showing clients the value of their digital marketing investment is important. It's not just about numbers; it's about understanding what really makes a difference. One key metric I focus on is conversion rate. This tells us how many website visitors actually make a purchase or get in touch. It's a clear sign of how well our marketing is working. Another important number is customer acquisition cost (CAC). This shows us how much we're spending to get each new customer. By keeping this low, we make sure our marketing budget goes further. And then there's the customer lifetime value (CLV). This tells us how valuable each customer is over time. By building loyalty, we can increase this number and make our marketing efforts even more effective. Every client is different, so I make sure to tailor our metrics to their goals. By focusing on what matters, we can show our clients the real impact of their digital marketing investment. Hope you find these insights helpful! #DigitalMarketing #ROI #ClientSuccess #SalesManagement #DataInsights

Are you ready to transform your website visits into significant returns? Discover how Visitor IQ can provide the insights you need to boost conversions and optimize your marketing spend. Learn more about our success stories and client-specific outcomes.👉 Learn more: https://lnkd.in/gFkGueNf  #VisitorIQ #DigitalMarketing #BusinessGrowth #ROI #CustomerEngagement

💡Looking to optimize your marketing campaigns and increase your ROI?💡 Setting up conversion tracking in Google Tag Manager is a critical step to understanding your customer's journey and making data-driven decisions. Here's a quick guide on how to set it up: 1️⃣ Create a new tag in Google Tag Manager. 2️⃣ Choose your tag type and configure it based on your conversion tracking needs. 3️⃣ Set up triggering conditions. 4️⃣ Test your tag to ensure it's working correctly. 5️⃣ Publish your changes. Remember, conversion tracking is not just about counting sales. It's about understanding what's working in your marketing strategy and what's not. 💬 How are you using conversion tracking in your marketing efforts? Let's share our experiences and learn from each other in the comments below! 🔗 For more in-depth guidance on setting up conversion tracking in Tag Manager, visit our website at https://lnkd.in/eYyNps2n. We're here to help you make the most of your marketing campaigns.

What are website sales landing pages, and when should life science businesses use them? https://lnkd.in/gnCUxpYt In this era of data-driven marketing, you must leverage every aspect of your digital marketing strategy to maximise your return on investment (ROI). This includes crafting a high-converting sales landing page to turn potential customers who click through from a marketing campaign into sales. But what are sales landing pages, how do they differ from your website product pages, and when should your life science business use them?