Google Cloud for Startups Backed | Cleaning data and site foundations for true performance and real insights
I love the testimonial from Madan Bharadwaj and the experience that I had teaching courses for and then working directly with the M^2 team. “Impressed with Michael and his team’s GA expertise, I had them teach the GA module in my class. We also asked them work on our own site and bundle them as part of our advanced analytics offering. MediaConfidant’s GA expertise is second to none.” - Madan Bharadwaj There's new case study out on the site that goes into more depth on our work together - teaching advanced analytics, data governance, data integrity, eventually working on the M^2 site and rolling into being a part of their Analytics offering. If you don't want to click through, here's the synopsis: It started out with MediaConfidant leading an initial course on Google Analytics and data integrity to make more informed decisions on Media Mix Modeling. It was so well received that we were asked a more advanced course that dove deeper into the root causes as well as highlighting where there are potential PII and site hacking vulnerabilities that you can use Google Analytics to find. Afterwards, M^2 brought MediaConfidant in to work on its own site. It was less of the typical account issues that we see - they're experts in data already. We were working with them on complex tagging challenges, tying back-end to front-end data that the tools don't inherently do - like connecting new vs returning customers across different systems for different products and different channels... After we ran the initial audit and set the foundation within the Analytics systems, Aaron King's expertise in understanding the back end data systems and the platform that M^2 is built on helped us to create a custom solution for M^2. Now, we're a part of M^2's advanced analytics offering and we're looking forward to partnering together more in the future. It's truly humbling when data and analytics experts choose us to work with MediaConfidant and I highly recommend that anyone who is interested in Analytics and MMM sign up for the M^2 masterclass - you may just see me make another guest appearance ;-) Thanks to an expert industry networker Chris Cloney for the introduction. #Googleanalytics #GA4 #dataintegrity #advancedanalytics #Msquared #digitalanalytics #sitetracking #sitetagging
Winning team!!!
Data Strategy | Marketing Technology | Web Analytics | Reporting Automation
7moThis was a fun one. Looking forward to many more projects like this one!