Michael Dunne’s Post

It’s ’Kodak-moment’ for most traditional auto brands, their days are numbered! Without a drastic change to their current model, it’s unlikely they will be able to compete with these new Chinese auto brands who are pumping out new models regularly.

Ever notice how everyone focuses on the shape of ICE cars and EVs, thinking they’re the same? Sure, they look alike—they’re both just carriers. But here’s the real question—if you look beyond the shape, what makes up most of an EV? The answer lies in something they share with another industry: the mobile phone. BYD nailed it, Xiaomi is catching on, and who knows, maybe even Apple will jump in. The rise of EVs feels more like a natural spurt from the electronics world, especially the mobile industry.

The world is still underestimating China.The Chinese vehicles are electric (hence economic savings), they are of new and attractive shapes, loaded with electronics but are still 1/2 the price of equivalent US or European EVs.

China has over three-quarters of the world's battery production capacity, which is a key component of EVs. This growth is describing itself.

Brand discussion - does it make sense for tech brands to expand their offering into the EV market? Xiaomi just launched its first Tesla competitor in China, leading to some interesting market dynamics. From my perception - the line is blurred - Everyone expects automotive brands to introduce EVs but if you think about it - it's as much a stretch going from Petrol/Diesel technology to EV as it is going from Electric scooters to Electric cars. I think it's a clever move - especially from Xiaomi. But what about others? Would an Apple car make sense - people will 100% trust it and pay big bucks for it and it will immediately rival the latest models from Mercedes and Porsche. let me know what you think. #branding #productstrategy #brandstrategy #ev

In an ultra-competitive market, every decision can have a far-reaching effect (Link 1, Link 2). Link 1: https://lnkd.in/gFAPdEw7 "China’s automakers are piling in to take advantage of Tesla Inc.’s recent price hike and defend against Xiaomi Corp.’s disruptive market entry, offering sweeteners such as subsidies and coupons to lure would-be car buyers." Link 2: https://lnkd.in/g4ZXwqG3 "Tesla has raised the prices of all three variants of the Model Y by RMB 5,000 in China, in contrast to the price cuts made by other EV makers in the ongoing price war."

🚗 Tesla model 3 performance lost in the race with Xiaomi SU7 Max😳 🤔 This is something most people have not expected ❌ 💬 I wonder what are your thoughts about this new Xiaomi product which is cheaper than Tesla model three and is aiming to rivilize with more expensive Tesla Model S. 🚗 💫 Already the debate is happening because people want to see Chinese price in European and American markets however it depends on the government's, what taxes they will put on the imported vehicles. 🤔 In my opinion it's quite weird to subsidize the price of individual vehicle, but also putting huge charges on the import of it elevating the price... #tesla #ev #engineering #cars #xiaomi #mercedes Tesla Xiaomi Technology video credit via IG: @joyevs_studio

🚗 Tesla model 3 performance lost in the race with Xiaomi Technology SU7 Max😳 🤔 This is something most people have not expected ❌ 💬 I wonder what are your thoughts about this new #Xiaomi product which is cheaper than Tesla model three and is aiming to rivilize with more expensive #Tesla Model S. 🚗 💫 Already the debate is happening because people want to see Chinese price in European and American markets however it depends on the government's, what taxes they will put on the imported vehicles. 🤔 In my opinion it's quite weird to subsidize the price of individual vehicle, but also putting huge charges on the import of it elevating the price... #tesla #ev #engineering #cars #xiaomi #mercedes Tesla Xiaomi Technology video credit via IG: @joyevs_studio

Xiaomi has released its first electric car, the SU7, at a price of 215,900 yuan ($30,408) in China. The CEO, Lei Jun, stated that the company will be selling each car at a loss, making it 4K cheaper than Tesla's Model 3, which starts at 245,900 yuan in China. The SU7 beats the Model 3 on more than 90% of its specifications, except for two aspects where Xiaomi may take three to five years to catch up with Tesla. Are you excited about this new release? Share your thoughts below! #Xiaomi #electriccar #SU7 #Tesla #Model3

China’s automakers are piling in to take advantage of Tesla’s recent price hike and defend against Xiaomi Technology’s disruptive market entry, offering sweeteners such as subsidies and coupons to lure would-be car buyers. bit.ly/3PQT4Fd Shanghai-based NIO announced a plan on Monday that provides for up to 1 billion yuan ($138 million) of incentives for drivers of gasoline cars to make the switch, in the form of battery swap benefits, additional assisted driving function subscriptions and even a Nio mobile phone, according to the company’s official Weibo channel. XPENG meanwhile cut the price of some of its models by as much as 20,000 yuan and Chery Automobile said it will cover the cost of purchase taxes on selected models plus offered better trade ins for customers’ used cars. The moves run counter to what Elon Musk’s carmaker did earlier on Monday when it increased the price of its most popular Model Y sport utility vehicle.