It's a long journey, but the perception of the automotive repair industry is changing. Motor vehicle technology is evolving at a faster rate than we have ever seen and the technical skills required to maintain and repair a modern vehicle are higher than ever before. Changing the perception will hopefully attract a new generation of people to our industry.
#Storytelling my way into big tech Pt. 5 🎬🍿
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Season 1, Episodes 0-10, Available NOW on Spotify, Apple, YouTube, Pandora, Deezer, iHeart, and wherever you get podcasts! ⏯️🔊📺
…and learn more about the show and how you can join as a guest at www.thejobfare.com
If you are already coming to this years event, or you havent decided yet then why not listen to our podcasts which are recordings of the last two years worth of conference speakers in session. This should make it very clear why you need to be there.
Very good listen, great quality and always great engagement from the audience.
Have a listen: https://lnkd.in/eMaHfuRN
How do we ensure societies benefit with local needs first? The NextCommons principles help organized citizens work with locally-purposed businesses and local governments to generate locality-focused solutions.
Listen here, or on the Townmaking channel on Spotify and Apple Podcasts: https://lnkd.in/egcsB99t
Alex Cooper's ambitions for Trending are unbounded: live events, scripted and unscripted shows, podcasts, tours and commerce. The company is young, but the SiriusXM deal gives it a nice cash cushion. “We look for audio talent that is interesting, powerful, has a point of view and has a social media following that can amplify what they’re doing on the air,” says Scott Greenstein, president of SiriusXM.
Full story: https://trib.al/mWofJ0a
As we globally feel the effects of climate change and socio-economic downturns, we require a shift to the neighbourhood scale. What can you do together with others in your neighbourhood to make your locality better? The NextCommons principles provide a structure for citizens to work with businesses and government to produce local-scale societal assets.
How do we ensure societies benefit with local needs first? The NextCommons principles help organized citizens work with locally-purposed businesses and local governments to generate locality-focused solutions.
Listen here, or on the Townmaking channel on Spotify and Apple Podcasts: https://lnkd.in/egcsB99t
Wow! What an eye opener.
Just when we thought we knew the depths that marketers would go to, in their desperate attempt to serve up personalised advertisements, in this episode of ‘This week in digital trust', Arjun Ramachandran and Jordan Wilson-Otto delve into even darker horrors and shadier online advertising practices called Real-Time Bidding, where your data is up for auction to the highest bidder.
Arj and Jordan reference two recent reports from Reset.Tech Australia and the Irish Council of Civil Liberties (linked in the source post), where the later report revealed the widespread trade in data about sensitive Australian personnel and leaders that exposes them to blackmail, hacking and compromise, and undermines the security of their organisations and institutions, and how Real-Time Bidding's security flaw is a national security problem.
My two cents worth on the topic:
(1) The insidious and devious behaviour of marketers and their enablers should be illegal, and yet here we are, chipping away at the edges where even the Australian Attorney General mused that the Privacy Act “has not kept pace with the changes in the digital world”. The Privacy Act is in urgent need of *real* reform, to protect the right to privacy in the digital era.
(2) When last did you read a collection notice or privacy policy (and yes, some among us read those things) that explained Real-Time Bidding practices and its consequences in plain language? Not me. Yes, we’re fed the cloudy, smoke-and-mirror, lines about sharing ‘de-identified data’ with marketers to enhance user experience. To companies that auction my data, get real and start using honesty and plain language to describe your shonky marketing practices.
(3) To my disgust and horror, I once was served an advertisement for guns while using a credible Australian news app. Guns! In this country! How offensive and how vile! To any bidders out there, I'll do you a solid and say this - save your money. Don’t bother serving me gun ads in the future. I'm not your target audience.
(4) My final rant: how bloody desperate are marketers? Sure, [hashtag]notallmarketers. But seriously marketers, stop being so creepy and so needy.
Thanks, gents, for another great (rage) episode.
#privacy#privacymatters
Marketers! If you are looking for a new way gain insights into your customers, you need to check out this podcast series from Practical Marketing Skills.
It is a fun and fascinating podcast format that focuses on one case study per episode to dive deep into a real-world scenario, and illustrate how to apply the principles from their "Finding Insights" program. Marketing tips you can really use!
#marketing#insights
