Mia L.’s Post

I joined TikTok's monetization team in 2020 and recently just left. It was one of the most intense and productive learning experiences of my career. Here are 5 key business takeaways from my time there:   #1 Sales is Everything In fast-growing companies, sales teams play a pivotal role, especially in the early stages. They connect directly with customers, gaining insights and feedback that fuel product development. This approach helps companies move quickly and capture market share, especially in new sectors.   #2 Partnerships Build Strong Platforms Partnerships are crucial in scaling any business. Successful platforms know how to creatively structure deals and integrate with existing industry infrastructure. Building strong alliances, especially in established fields (like advertising) can be the key to rapid growth. Developing a network of partners who can help expand reach and influence is often as important as the core product.   #3 Great Platforms Create Opportunities for Others Top platforms, like Airbnb, Amazon, and the App Store, have one thing in common: they serve as ecosystems where other businesses can thrive. TikTok flourished as a platform by helping creators, brands, and agencies drive their own success, fostering a community where everyone can thrive. This synergy is central to building a platform that scales sustainably.   #4 Iterate and Fail Fast on Multiple Ideas In high-growth environments, companies need to continually test and iterate to find the best product-market fit. Rather than taking a linear approach, successful companies experiment with multiple solutions in parallel, seeing what resonates and scaling up what works. This "fail fast" mentality is invaluable for achieving speed and innovation.   #5 Embrace a Global Perspective One of the most rewarding aspects of working at TikTok was collaborating with a truly global team, often coordinating across five time zones. Operating globally required us to understand and adapt to diverse local nuances. It was a daily reminder that TikTok was a global phenomenon and that the spirit of innovation, which rooted itself in Silicon Valley, had been adopted globally.   As a treat, check out the first TikTok I made in 2020 as a part of onboarding! 😂

Balancing Work and Passion: My Journey into TikTok Commerce 🚀 🌟 Exploring New Avenues Alongside My Work Journey! 🌟 While continuing my professional role, I’ve recently stepped into the exciting world of social commerce by managing a TikTok Shop. 🎥🛍️ It’s been an incredible learning experience—balancing creativity with analytics, understanding customer needs, and exploring innovative ways to showcase products. Here’s what I’ve discovered so far: ✅ TikTok is more than entertainment; it’s a thriving business platform. ✅ Managing time effectively is the key to balancing multiple responsibilities. ✅ Every challenge brings an opportunity to grow! Grateful for the support and insights I’ve gained from both my job and this new venture. Looking forward to learning even more and seeing where this journey takes me. 🚀 #ProfessionalGrowth #TikTokShop #ECommerceJourney #BalancingAct #LearningEveryDay

Have you ever heard that career growth at TikTok is limited because we have a culture that deemphasizes titles and hierarchy? 🧐 Abhinav from our TikTok Shop team is here to tell you that's not true! 🙅♂️ Read more about Abhinav's experience and how TikTok's unique culture of deemphasizing titles allows him to own his career path and solve problems efficiently and effectively: http://ms.spr.ly/6042l3eGG #LifeAtTikTok #TeamTikTokShop

Have you ever heard that career growth at TikTok is limited because we have a culture that deemphasizes titles and hierarchy? 🧐 Abhinav from our TikTok Shop team is here to tell you that's not true! 🙅♂️ Read more about Abhinav's experience and how TikTok's unique culture of deemphasizing titles allows him to own his career path and solve problems efficiently and effectively: http://ms.spr.ly/6043lOVnX #LifeAtTikTok #TeamTikTokShop

🚀 Why Your Business Needs TikTok! TikTok isn’t just for dances—it’s where people search for products and services. With over 1 billion users, it’s a platform you can’t ignore! 📊 Stats to Know: 55% use TikTok to find product info. 67% discover new brands here. Ready to grow your business? Start by contacting TeQflo! / Terese - Marketing Intern 💗💗 #TikTokMarketing #SocialMediaTips #DigitalGrowth #TeQflo #Tiktok

🔥 HOT JOB ALERT 🔥 TikTok is on a hiring spree with 56 NEW ROLES in the USA! 🇺🇸 We’re talking everything from Design to UX Research. 📈✨ And guess what? I got the inside scoop from my buddy at TikTok! 😎 Let’s spread the good vibes and help someone land their dream job in 2024! 🤘✨ 👉 All roles on Tiktok's job platform: https://lnkd.in/ecDHqmFQ Usefull info & Tips: ✅ Highlight Relevant Skills: Tailor your application to showcase how your skills align with the specific role. Showcase Your Passion: Emphasise your enthusiasm for TikTok’s mission and don't be shy to show character! Make sure your resume and portfolio (if applicable) are up-to-date and tailored to highlight relevant experience. Happy to see folio's and CV before you apply: [email protected] Sharing is CARING 💙 #tiktok #design #ux #research #network #thinkBIG #cvreview #portfolio #CareerCoach #jobalert

Have you ever heard that career growth at TikTok is limited because we have a culture that deemphasizes titles and hierarchy? 🧐 Abhinav from our TikTok Shop team is here to tell you that's not true! 🙅♂️ Read more about Abhinav's experience and how TikTok's unique culture of deemphasizing titles allows him to own his career path and solve problems efficiently and effectively: http://ms.spr.ly/6044lPy5I #LifeAtTikTok #TeamTikTokShop

Have you ever heard that career growth at TikTok is limited because we have a culture that deemphasizes titles and hierarchy? 🧐 Abhinav from our TikTok Shop team is here to tell you that's not true! 🙅♂️ Read more about Abhinav's experience and how TikTok's unique culture of deemphasizing titles allows him to own his career path and solve problems efficiently and effectively: http://ms.spr.ly/6048lMcD4 #LifeAtTikTok #TeamTikTokShop

Have you ever heard that career growth at TikTok is limited because we have a culture that deemphasizes titles and hierarchy? 🧐 Abhinav from our TikTok Shop team is here to tell you that's not true! 🙅♂️ Read more about Abhinav's experience and how TikTok's unique culture of deemphasizing titles allows him to own his career path and solve problems efficiently and effectively: http://ms.spr.ly/6048lOVnj #LifeAtTikTok #TeamTikTokShop

Have you ever heard that career growth at TikTok is limited because we have a culture that deemphasizes titles and hierarchy? 🧐 Abhinav from our TikTok Shop team is here to tell you that's not true! 🙅♂️ Read more about Abhinav's experience and how TikTok's unique culture of deemphasizing titles allows him to own his career path and solve problems efficiently and effectively: http://ms.spr.ly/6046lOVnu #LifeAtTikTok #TeamTikTokShop