Mark McDermott’s Post

This week, I shared 3 ways that screens deliver ROI but here’s the elephant in the room: The true ROI of digital signage is the impact it has on driving change & productivity. Above all else, screens are a more effective way to communicate with deskless workers. Whilst there’s no standardised tools for measuring the impact of digital signage (yet 👀), here are 2 real-world examples from our clients: 1️⃣ A large US communications company installed ScreenCloud on alternate floors of their office. They surveyed employees after 3 months & found that the average message recall rate without screens was around 25-30%. However, this went up to 70-80% when employees were asked to recall the “snackable” or short-form content shown on floors with screens. 2️⃣ Check the video to find out… #ScreensThatCommunicate

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