Mhairi McGee’s Post

We are hiring a Brand Manager for C&F. Job Responsibilities: Point of Contact & Strategic Planning:  - Serve as the primary point of contact for all interactions with beauty brands, ensuring strong & positive relationships - Build & implement distribution demand plans to optimize market penetration & brand presence Marketing & Brand Management:  - Monitor & analyze sales volumes, market share trends, & competitive activities  - Develop & execute promotional initiatives to increase brand consumption Identify & develop business & brand-building ideas, collaborating with other business unit team members to execute plans that meet volume & profit criteria - Serve as the primary point of contact with the agency overseeing the digital & social media strategy for relevant brands, driving consumer engagement & brand growth - Coordinate product management & cost reduction projects with internal & external resources Data Analysis & Strategic Planning:  - Analyze depletion & shipment data, comparing results to established objectives to ensure the effectiveness of marketing programs - Develop strategic marketing plans in line with global direction & adapted to the local market & consumer dynamics - Spend time in the market to gather data & identify opportunities  - Understand the target market & consumer behavior to build the marketing plan Execution & Budget Management:  - Execute brand activities within budget by working closely with trade marketing & commercial teams - Set, own, & control the marketing budget - Advise on brand P&L with relevant stakeholders & manage advertising & promotion budgets accordingly Analysis & Reporting:  - Analyze brand business results & marketplace dynamics to provide ongoing marketing mix recommendations Collaboration & Market Intelligence:  - Develop trade customer strategies by working closely with commercial teams & customers - Spend time in the market to gather competitive intelligence & share insights - Seek opportunities to build brand experiences & events to engage with the target audience - Build genuine positive relationships internally & externally Brand Integrity & Measurement:  - Ensure the brand’s guidelines are adhered to in all advertising, promotions, internal publications, & social media activities - Align stakeholders internally & externally behind plans to drive ownership & collaboration - Measure key initiatives on ROI & pre-set KPIs Qualifications & Skills: - BS in Business, Marketing, or related field  - 5 years of experience in a relevant position, preferably in the beauty industry - Experience in developing & executing marketing & promotional initiatives - Excellent communication & interpersonal skills to build & maintain relationships  - Proficient in digital & social media marketing strategies & MS Office - Strategic thinking with the ability to adapt global strategies to local market conditions  - Strong budgeting & financial management skills

What's FMCG marketing like? ⏩ FMCG (Fast Moving Consumer Goods) is short shelf life, not 𝘢𝘭𝘭 consumer products. 🎯It’s a desired sector for marketers yet amongst the hardest to get into. ⚡️ Impulse purchases provide quick visibility to which approaches are working. 🫠 Segmentation and targeting is tough because anyone can be a customer. 👙🎄It’s seasonal, yet reactive and sales teams need plenty of support. In any FMCG producing business the following specialist marketing functions take place: ✅ Brand Development and Category Management ✅ Campaign Planning & Management ✅ Digital Marketing ✅ Brand and Digital Design ✅ NPD & Packaging ✅ Social Media Management ✅ Data Analysis ✅ Trade Marketing ✅ Copywriting & Comms ✅ Content Creation ✅ Budget Management ✅ Sponsor Relations ✅ Field Marketing ✅ Activations ✅ Agency Engagement / Management 3 Marketing functions you probably won't find in FMCG ❌ Product Marketing ❌ Lifecycle marketing ❌ Account Based marketing Marketers can wear a few of the hats above, but each additional hat dilutes impact. 🦸🦸♀️Specialist marketing agencies are heavily relied upon to achieve goals. It's a great sector to test marketing mettle! 🏘️ In FMCG it really takes a village! If finding the best fmcg talent, or referrals to agencies would be useful get in touch. 𝘉𝘢𝘴𝘪𝘤 𝘪𝘯𝘧𝘰 𝘧𝘰𝘳 𝘮𝘢𝘯𝘺, 𝘣𝘶𝘵 𝘸𝘦 𝘩𝘰𝘱𝘦 𝘵𝘩𝘪𝘴 𝘴𝘦𝘤𝘵𝘰𝘳 𝘴𝘦𝘳𝘪𝘦𝘴 𝘪𝘴 𝘶𝘴𝘦𝘧𝘶𝘭 𝘤𝘰𝘯𝘵𝘦𝘹𝘵 𝘧𝘰𝘳 𝘴𝘰𝘮𝘦. #marketingcareers #marketing 𝘚𝘰𝘮𝘦 𝘕.𝘐 𝘍𝘔𝘊𝘎 𝘣𝘳𝘢𝘯𝘥𝘴, 𝘵𝘩𝘢𝘯𝘬𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘉𝘦𝘭𝘧𝘢𝘴𝘵 𝘜𝘭𝘴𝘵𝘦𝘳 𝘉𝘢𝘯𝘬 𝘈𝘤𝘤𝘦𝘭𝘦𝘳𝘢𝘵𝘰𝘳 𝘊𝘰𝘩𝘰𝘳𝘵 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯𝘴 ⤵️

Finding experienced CPG marketing talent can be a challenge, but it's essential for driving brand growth. From leveraging consumer insights to mastering retail dynamics, the right team can make all the difference. Check out our latest blog for tips on hiring the best CPG marketers for your team here: https://bit.ly/3TXN3IV #newblogpost #blogpost #CPG #consumerproductmarketing #hiring

#hiring *Senior Brand Manager (FMCG, 6-month contract)*, *Hong Kong*, fulltime #jobs #jobseekers #careers #HongKongIslandjobs #SalesMarketing *Apply*: https://lnkd.in/dzS5ykpR Senior Brand Manager (FMCG, 6-month contract) Job Title: Senior Brand Manager (FMCG, 6-month contract) Senior Brand Manager (FMCG, 6-month contract)All round marketingFamiliar with FMCG market (especially F&B products)6-month contract, up to $50-55kImmediate availability is preferred Responsibilities: Recommend marketing objectives and strategies with strategic review and in-depth analysis of the overall marketing climax;Prepare marketing plans, budget and periodic update if deemed necessary;Evaluate and assess various aspects of marketing mix with the objective of improving sales & profitability in the short run and achieving brand image building in the mid to long run; propose action to bridge sales gap (if any)Control and implement the approved budgets and set priority on usageImplement, liaise and progress projects with advertising agencies from briefing through evaluation of proposals, making recommendationsPlan, coordinate and implement research with research agencies, translate findings into consumer insights and actionable pointsMonitor and analyze market trends, competitor's performance and activities and develop counteracting strategies and programsSupervise planning, executions, and evaluating of consumer promotionsLiaise closely with sales and trade marketing departments to optimize brand resources and ensure smooth coordination of the marketing & sales activitiesIdentify consumer insights, recommends and explore new marketing opportunities/ product conceptsActively and participate in the development of new products/ packaging format in cooperation with Product Development, Purchasing, Supply Chain, Production and Sales DepartmentPlan, coordinate & execute new product launch proposal, packaging design, research and marketing activitiesTrain & further develop the potential marketing executivesPerform any ad hoc duties as required Requirements: University graduate preferably in Marketing or related disciplines7 years+ marketing experience in FMCG with at least 4 years at supervisory levelSolid & thorough understanding, knowledge & application of the various marketing tools & components.Critical to have strong foundation & execution of effective marketing strategies, e.g. research, advertising, below-the-line promotion, etc.Strong ability to lead, direct & supervisor research & advertising agencies etc to ensure timely delivery & quality outputStrong ability to lead & guide marketing executives to drive quality implementation of brand plansGood communication skills (including presentation skill) with all levelsStrong project management and leadership skillAbility to work independently under pressurePC knowledge & application, excellent command of spoken & written English and ChineseCand

VP of Marketing talent (CPG) seeking new opportunity: Top tier Executive level CPG Marketing talent is seeking a new opportunity. Please contact me to discuss their profile. Top 3 Skills - Strategic Marketing & Execution: Extensive experience leading strategic marketing initiatives from planning to execution, particularly within the Consumer Packaged Goods (CPG) sector, ensuring consistent double-digit growth. - Cross-functional Leadership & Collaboration: Skilled in assembling and leading teams, collaborating with stakeholders across various departments, and aligning on key performance indicators to drive business success. - Digital & Social Media Optimization: Proficient in transitioning marketing investments from traditional to digital media, achieving efficient and broad media coverage that surpasses industry ROAS benchmarks. Top 3 Achievements - Sustained Growth Leadership: Drove five years of double-digit year-over-year growth for a mature $300 million brand, demonstrating consistent performance and effective strategy implementation. - Brand Licensing Success: Secured licensing agreements that established a leading position in the two categories, contributing over $30 million in annual net sales. - Product Innovation & Commercialization: Led new product development, including a high-performing product line that now generates $3.3 million annually, and successfully relaunched a brand with updated packaging and advertising.

Are CMOs failing brands or are brands failing CMOs? The need to deal with sudden change has made the role of the chief marketing officer even more complex, but the position has been under attack for years. Marketing Dive explores how the scope of the role is getting broader and making being a CMO trickier making some companies shift how they see the position entirely. A few changes in the role include companies dropping the CMO position altogether, hiring chief customer officers for CMOs to report to, or introducing new roles to either replace or work in conjunction with the CMO. See how the role is changing and evolving for a number of brands.

Are CMOs failing brands or are brands failing CMOs? The need to deal with sudden change has made the role of the chief marketing officer even more complex, but the position has been under attack for years. Marketing Dive explores how the scope of the role is getting broader and making being a CMO trickier making some companies shift how they see the position entirely. A few changes in the role include companies dropping the CMO position altogether, hiring chief customer officers for CMOs to report to, or introducing new roles to either replace or work in conjunction with the CMO. See how the role is changing and evolving for a number of brands.

Are CMOs failing brands or are brands failing CMOs? The need to deal with sudden change has made the role of the chief marketing officer even more complex, but the position has been under attack for years. Marketing Dive explores how the scope of the role is getting broader and making being a CMO trickier making some companies shift how they see the position entirely. A few changes in the role include companies dropping the CMO position altogether, hiring chief customer officers for CMOs to report to, or introducing new roles to either replace or work in conjunction with the CMO. See how the role is changing and evolving for a number of brands.

✨ Why FMCG Marketers Are Commercially Savvy Superstars ✨   🚀 FMCG marketers are more than just creative minds. They're commercially minded experts, strategically navigating fast-paced, high-stakes environments to deliver results. Whether it's launching a new product or managing global brand campaigns, they know how to connect with consumers, drive sales, and build loyalty.   📊 These pros don’t just understand the brand, they understand the bottom line. Their ability to balance creative flair with commercial impact is what makes them stand out, especially in the fast-moving consumer goods industry.   🎯 If you're looking for a skilled marketer who can elevate your brand, you're in the right place! At Better Placed, we know the FMCG market inside out, and Sophie Brocklebank-Fowler is here to connect you with the best talent to meet your business needs.   💼 Reach out to Sophie today and discover the game-changers your business needs!   #FMCGMarketing #MarketingRecruitment #BetterPlaced #weknowpeople #therealnetwork

Are CMOs failing brands or are brands failing CMOs? The need to deal with sudden change has made the role of the chief marketing officer even more complex, but the position has been under attack for years. Marketing Dive explores how the scope of the role is getting broader and making being a CMO trickier making some companies shift how they see the position entirely. A few changes in the role include companies dropping the CMO position altogether, hiring chief customer officers for CMOs to report to, or introducing new roles to either replace or work in conjunction with the CMO. See how the role is changing and evolving for a number of brands.