Merkle EMEA’s Post

We’re taking a look back at our recent event, Audience Acceleration with 1st Party Data, co-hosted with Google.   We explored the power of first party data and how to harness it to elevate advertisers' audience strategies. We also discussed leveraging AI modelling capabilities, collecting consented first party data, and customising and enhancing first party data audiences.   Relive the day below. 👇   #merkleproud #1PD #AudienceAcceleration

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