Melissa Vela-Williamson, M.A., APR, Fellow PRSA, CDP’s Post

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PR & Communication Strategist | Bestselling Author | National Columnist |Podcast Host

Helpful reminder from Pew Research Center that we should check the data before we assume we know which terms people prefer. This is especially helpful to share at the top of Hispanic Heritage Month. "Latinx" isn't the most accepted term, according to their report. Awareness doesn't equal acceptance. "Hispanic" and "Latino" continue to be the most accepted terms, but preferences differ based on age, education, background, and more. My tips? 1. Research the top terms and use them appropriately. 2. Monitor for changes in public acceptance of terms. 3. Always ask your stakeholders their preferences and tailor for them. https://lnkd.in/g7AtdiuM

Latinx Awareness Has Doubled Among U.S. Hispanics Since 2019, but Only 4% Use It

Latinx Awareness Has Doubled Among U.S. Hispanics Since 2019, but Only 4% Use It

https://www.pewresearch.org

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