Helpful reminder from Pew Research Center that we should check the data before we assume we know which terms people prefer. This is especially helpful to share at the top of Hispanic Heritage Month. "Latinx" isn't the most accepted term, according to their report. Awareness doesn't equal acceptance. "Hispanic" and "Latino" continue to be the most accepted terms, but preferences differ based on age, education, background, and more. My tips? 1. Research the top terms and use them appropriately. 2. Monitor for changes in public acceptance of terms. 3. Always ask your stakeholders their preferences and tailor for them. https://lnkd.in/g7AtdiuM
Melissa Vela-Williamson, M.A., APR, Fellow PRSA, CDP’s Post
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Such a timely post by Louis Maldonado -- I don't know anyone who knows the Hispanic consumer any better than him. The Latinx issue is a difficult one for marketers. On the one hand, it's a gender inclusive term loaded with good intentions. On the other hand, 75% of Hispanics reject the term entirely and only 4% use it. "Spanish is a gendered language, thank you very much," is a response I've heard dozens of times from focus group respondents. For us marketers, I think Louis says it best. "Our advice is to know your audience and use what will best engage them in the conversation," he writes. That's the answer. Do the research, says this researcher. Get to know your target consumer and how they feel about the term. Here's a link to the study: https://lnkd.in/dWapkaGV
We share this report from the Pew Research Center on the pan-ethnic identity terms, Hispanic/Latino/Latinx/Latine, etc. The release is perfect since Hispanic Heritage Month starts on Sunday. The report focuses on the pan-ethnic term, Latinx, given the rigorous, mostly negative discourse from our community about the term. It shows that both Latinx and Latine are growing in awareness but adoption and use by the community is still in the low single digits. In fact, 75% reject Latinx entirely. In other words, Latinx is mostly used by people outside of our community as their preferred term to refer to our community. The pan-ethnic term most preferred and used by our community is Hispanic (52%), followed by Latino (29%), and 15% have no preference. Latine is still very new to many and may become a more accepted way of being inclusive of the non-binary community, but time will tell. Our advice is to know your audience and use what will best engage them in the conversation. The numbers Pew reports are national, but those preferences can vary depending on region of the country and the make-up of whatever group you may be addressing. Enjoy the weekend, and may you all have a wonderful Hispanic Heritage Month! #HispanicHeritageMonth https://lnkd.in/gNcW_ejx
Latinx Awareness Has Doubled Among U.S. Hispanics Since 2019, but Only 4% Use It
https://www.pewresearch.org
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We share this report from the Pew Research Center on the pan-ethnic identity terms, Hispanic/Latino/Latinx/Latine, etc. The release is perfect since Hispanic Heritage Month starts on Sunday. The report focuses on the pan-ethnic term, Latinx, given the rigorous, mostly negative discourse from our community about the term. It shows that both Latinx and Latine are growing in awareness but adoption and use by the community is still in the low single digits. In fact, 75% reject Latinx entirely. In other words, Latinx is mostly used by people outside of our community as their preferred term to refer to our community. The pan-ethnic term most preferred and used by our community is Hispanic (52%), followed by Latino (29%), and 15% have no preference. Latine is still very new to many and may become a more accepted way of being inclusive of the non-binary community, but time will tell. Our advice is to know your audience and use what will best engage them in the conversation. The numbers Pew reports are national, but those preferences can vary depending on region of the country and the make-up of whatever group you may be addressing. Enjoy the weekend, and may you all have a wonderful Hispanic Heritage Month! #HispanicHeritageMonth https://lnkd.in/gNcW_ejx
Latinx Awareness Has Doubled Among U.S. Hispanics Since 2019, but Only 4% Use It
https://www.pewresearch.org
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Latinos are leading the digital news consumption trend! According to the latest Pew Research Center investigation, nearly nine-in-ten Hispanic adults (87%) get their news from digital devices. This includes search engines (74%), news websites or apps (60%), social media (56%), and podcasts (31%). Latinos also show a significant preference for Instagram and TikTok, with 29% and 25%, respectively, using these platforms for news, far more than Non-Hispanic white Americans. This digital-first approach is especially popular among younger Latinos. News outlets that share their stories on social media are perfect places to promote your Law Firm’s success stories. Tu victoria es una gran noticia! Creating bilingual news articles tailored to the Hispanic community is key. While two-thirds of U.S. Latinos can read in Spanish, only 21% primarily consume news in Spanish. However, 41% of Latino immigrants get their news mainly in Spanish, compared to just 2% of U.S.-born Latinos. Income also influences news sources: 57% of lower-income Hispanic adults get news from Hispanic media outlets, compared to 29% of higher-income Hispanics. Hispanic News Media outlets are perfect places to promote your Law Firm’s success stories, especially those involving migrants. Highlighting migrant rights and protections can build trust and inspire confidence in your Law Firm. ¡Amplify Latino voices and watch your success soar! #LatinoPower #DigitalNews #SocialMediaNews #LawFirmMarketing #HispanicCommunity #BilingualSEO #LatinoTrends #Hispanic #Marketing #Community #StayInformed #Latina #noticias
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Immigrants and U.S.-born Latinos can be very different. And how they prefer their news is no exception 📰💻📱 📊 A new survey by Pew Research Center on news consumption revealed that an overwhelming majority of 2nd-generation Latinos (79%) prefer their news in English, a stark contrast from 1st-generation Latinos (22%). The discrepancy is even more noticeable when you take into account their preference for Spanish-spoken news: 47% for 1st generation; only 3% for 2nd generation. Elsewhere in the study, when asked how they get their news, almost two out of three Latinos (65%) said they get them using digital devices , an answer that includes social media📱(21%), news websites or apps (19%), search 🔍 (18%) and podcasts🎙 (7%). The remaining answers were television 📺 (23%), radio 📻 (4%) and print 📰 (4%). 🗣 "Latinos are more likely than White Americans (55%) and Black Americans (50%) to prefer getting news from digital devices", concluded the report. "Latinos also are more likely than White and Black adults to get news from social media, at least in part because Latino adults tend to be younger than other groups, and young adults are more inclined to use social media for news." To read more about the report visit our recent piece in full: https://lnkd.in/dft34G4p
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Only 4% of Hispanic adults have used the term Latinx to describe themselves, according to a recent Pew Research Center survey. And, 75% of Hispanic adults who have heard of the term Latinx say it should not be used to describe the Hispanic or Latino population! Indeed, Hispanics are more likely to view more widespread use of the term Latinx as a bad thing (36%) than a good thing (12%) though 38% see it as neither good nor bad and 14% are not sure. Among Hispanics, the term LatinX is used more regularly by a few demographic subgroups, though no major Latino demographic subgroup is close to having a majority say they have used Latinx to describe themselves: - 13% of lesbian, gay or bisexual Latinos use the term - 9% of Afro-Latinos use the term With growing controversy around the term Latinx, another gender neutral term, Latine, has emerged as an alternative. However, Latine is largely unknown among U.S. Hispanics: only 8% of Hispanic adults have heard of the term Latine, while 79% say they have not. More here: https://lnkd.in/eBiw4rBH #research #data #survey #latinx #latine #hispanic
Latinx Awareness Has Doubled Among U.S. Hispanics Since 2019, but Only 4% Use It
https://www.pewresearch.org
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Interesting findings, but not surprising. I do not know if they included Puerto Ricans in the survey, but I hope they did! In any case, this resonated with me: "Among Latino immigrants, those who have spent more years in the U.S. are less inclined than more recent arrivals to get news in Spanish, and more inclined to get it in English. There is little difference in the shares who get news in both languages about equally." I prefer to get my news in English, and from online newspapers. My reason is that I find Spanish-speaking media to be very biased. In my experience, the media monopoly of Univisión and Telemundo tend to present overtly conservative points of view, with little to no centrist or left-leaning opinions. Moreover, Spanish news media tend to *only* present opinions and not to just report facts. (Basically, Noticias Univisión is the equivalent of FOX News for Spanish-speaking households, in my opinion.) Local Spanish newspapers tend to be more fact-based, but they seldom publish things that are of interest beyond immigration-related news. I do read several newspapers from my home country, though, and they are all in Spanish. Anyway, if you are Latino/a/x, how do you interact with the news in the USA? Do you still read or listen to the news from your home country or heritage? What do you think of the national and the local iterations of the Univisión/Telemundo monopoly? I want to read your opinions. #news #noticias #Latino #Latina #Latin #Latinx #HispanicMedia #LatinMedia #NoticiasEnEspañol https://lnkd.in/gnyTtDg8
How Hispanic Americans Get Their News
https://www.pewresearch.org/journalism
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Using the financial services industry as an example, we explored cultural bothism among bi-cultural Latinos through the lens of language, age, and income. Here are our insights: https://bit.ly/4bCZRLq
Financial Services Industry Strives to Navigate U.S. Latino 'Bothism' | ThinkNow
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Celebrating Hispanic Heritage Month with pride! 🌟 Honoring the rich history, culture, and contributions of the Hispanic and Latino community. From trailblazing leaders and entrepreneurs to everyday heroes. Let's keep inspiring, uplifting, and embracing the richness of our heritage. We also wanted to share that the Inaugural U.S. Latina GDP Report Finds Latinas Contribute $1.3 Trillion in GDP. leading researchers indicate that female Hispanics in the U.S. have contributed $1.3 trillion in 2021 to the gross domestic product (GDP), representing over 50% growth in a decade. The U.S. Latina GDP Report, funded by Bank of America, is first of its kind research on the significant and rapidly growing economic contribution of the nation’s Hispanic female population. 🔗https://ow.ly/WvEJ50ToFtf ⬅️ click to read more #OrgulloLatino #CelebratingCulture #LatinoExcellence #HispanicHeritageMonth
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What defines a person as Hispanic? Hispanic refers to a person with ancestry from a country whose primary language is Spanish. Latino and its variations refer to a person with origins from anywhere in Latin America (Mexico, South and Central America) and the Caribbean. https://lnkd.in/dVpgRETk. Are Hispanic and Latino the same? Hispanic and Latino are often used interchangeably though they actually mean two different things. Hispanic refers to people who speak Spanish or are descended from Spanish-speaking populations, while Latino refers to people who are from or descended from people from Latin America. https://lnkd.in/dt76Pixz. Hispanic, Iberian Americans and Latino Americans (Spanish: Estadounidenses hispanos y latinos; Portuguese: Estadunidenses hispânicos e latinos) are Americans of full or partial Spanish and/or Latin American background, culture, or family origin.[3][4][5][6] These demographics include all Americans who identify as Hispanic or Latino regardless of race.[7][8][9][10][11][12] As of 2020, the Census Bureau estimated that there were almost 65.3 million Hispanics and Latinos living in the United States and its territories. "Origin" can be viewed as the ancestry, nationality group, lineage or country of birth of the person or the person's parents or ancestors before their arrival in the United States of America. People who identify as Hispanic or Latino may be of any race, because similarly to what occurred during the colonization and post-independence of the United States, Latin American countries had their populations made up of descendants of white European colonizers (in this case Portuguese and Spaniards), Native peoples of the Americas, descendants of African slaves, post-independence immigrants coming from Europe, Middle East, and East Asia, as well as descendants of multiracial unions between these different ethnic groups.[13][14][15][16] As one of the only two specifically designated categories of ethnicity in the United States, Hispanics and Latinos form a pan-ethnicity incorporating a diversity of inter-related cultural and linguistic heritages, the use of the Spanish and Portuguese languages being the most important of all. https://lnkd.in/dKVzEApt 1. Half of U.S Latinos experienced some form of discrimination during the first year of the pandemic 2. For many Latinos, skin color shapes their daily life and affects opportunity in America https://lnkd.in/dwbBAKyp Based on what we discussed is it fair discrimination and racism happen specifically for one race with this amount of population in the US?
Ask the OEDI: Hispanic, Latino, Latina, Latinx - Which is Best?
medschool.duke.edu
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In celebration of #NationalHispanicHeritageMonth and the significant contributions of Hispanic Americans to US history and culture, we wanted to share some notable insights from a recent TLC Political national survey: 🎉 94.8% of Hispanic respondents indicated that they're culturally Hispanic and celebrate traditional Hispanic holidays. 🗣️ 62.1% of Hispanic respondents reported that they speak Spanish at home or with friends and family. 😩 Negative emotions such as sadness, fear, and desperation resonate more deeply with Hispanics. Your takeaway: Go beyond translation and get true engagement from the Hispanic community by understanding and addressing the the unique cultural, generational, and linguistic diversity that defines this growing demographic. Not sure where to start? Our Hispanic Outreach initiative can help you drive more leads, brand awareness, and action. Get more information and insights here ➡️ https://hubs.ly/Q02SScjc0 #TLCHispanic #CultureNotLanguage #GanaConTLC
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