You don’t have a sales problem. You don’t have a marketing problem. You have a brand problem. If you don’t know who you are, what problem you solve or how you’re different, stop trying to sell harder. It’s time to work smarter. If you’re training up your sales team, what are they selling? If you’re hiring a social media manager, what content are they creating? The same as everyone else? (Yawn) Are you jumping into the DM game or riding the content hamster wheel, praying that something sticks? The REAL fire is actually getting people to care about what you have to say. It’s not always about doing more. It’s about doing better. ➡️ How are you going to get your ideal clients to sit up and pay attention? If you don’t know the answer to this, it’s not sales or marketing you have to worry about, it’s your brand. Because at the moment you’re just putting an expensive plaster on something, rather than fixing the root problem. Feeling called out? Let’s chat. ----- I'm Melissa Matson, founder and brand strategist at EMBR Brand Agency and we help brands to get clarity on their message, connect with their audience, drive growth and disrupt markets. Are you ready? #brandstrategy #branding #brandstrategyroadmap #brandmaster #branding101 #brandstrategist #founders
More is not a cure for poor. Be distinctive. Have an opinion. Build a visual identity that matches. And a tone of voice your ICP will connect with. PS love the video. Nice.
You don't have a sales problem. You don't have a marketing problem. Neither do you have any reasonable problem. You just have a positioning problem.
Definitely and never forget that you are an icon and always a legend
Before doing sales or marketing, you need clarity. From clarity I mean understanding who you are targeting and what problem you are solving. Without this, you will build a weak foundation for your brand! Melissa Matson
Absolutely buzzing about this. Been telling my clients brand is everything for ages, Melissa Matson
Yes yes yes… took me a while to figure this out and of if I hadn’t met you and explored this I still think I’d be in the dark… now I see the light!!
Coming in strong with some truth bombs today!
I love that video Melissa Matson. You wouldn't start a business without a plan but jumping into marketing and sales without a clear idea of who you are, what you sell and why you're setting yourself up for failure. Just think about it 😅
This! A strong brand is the foundation of everything. Without it, you're just another voice in the crowd.
The Executives Coach 🔆 Developing Brilliant C&D Suite Execs & Senior Leadership Teams Skills To Lead Brightly 🔆Imposter Syndrome Specialist 🔆#1 Best Selling Author🔆 Keynote Speaker 🔆 Mum 🔆 F1 Nut
7moNow I know what Branding is and does and how amazing it makes you feel.....I completely get this! SO many problems we have start with a lack of clarity on what, why and how.....this messes up our communication and confuses our clients....and this costs us money!! Having a brand that is yours and excites you makes you show up so differently....cannot wait to get mine out there very soon!!!