Melissa Matson🔥’s Post

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Firestarter, brand strategist & founder | Taking ambitous B2B businesses from boring to bold in 90 days | Attract more, push less | Disrupt markets, drive revenue | Brand Strategy + Brand Identity + Websites | Speaker

You don’t have a sales problem. You don’t have a marketing problem. You have a brand problem. If you don’t know who you are, what problem you solve or how you’re different, stop trying to sell harder. It’s time to work smarter. If you’re training up your sales team, what are they selling? If you’re hiring a social media manager, what content are they creating? The same as everyone else? (Yawn) Are you jumping into the DM game or riding the content hamster wheel, praying that something sticks? The REAL fire is actually getting people to care about what you have to say. It’s not always about doing more. It’s about doing better. ➡️ How are you going to get your ideal clients to sit up and pay attention? If you don’t know the answer to this, it’s not sales or marketing you have to worry about, it’s your brand. Because at the moment you’re just putting an expensive plaster on something, rather than fixing the root problem. Feeling called out? Let’s chat. ----- I'm Melissa Matson, founder and brand strategist at EMBR Brand Agency and we help brands to get clarity on their message, connect with their audience, drive growth and disrupt markets. Are you ready? #brandstrategy #branding #brandstrategyroadmap #brandmaster #branding101 #brandstrategist #founders

Sarah Farmer

The Executives Coach 🔆 Developing Brilliant C&D Suite Execs & Senior Leadership Teams Skills To Lead Brightly 🔆Imposter Syndrome Specialist 🔆#1 Best Selling Author🔆 Keynote Speaker 🔆 Mum 🔆 F1 Nut

7mo

Now I know what Branding is and does and how amazing it makes you feel.....I completely get this! SO many problems we have start with a lack of clarity on what, why and how.....this messes up our communication and confuses our clients....and this costs us money!! Having a brand that is yours and excites you makes you show up so differently....cannot wait to get mine out there very soon!!!

Daniel Plume

Content Operations & Strategy | Process & Delivery | Host of Strategy & Creative Podcast

7mo

More is not a cure for poor. Be distinctive. Have an opinion. Build a visual identity that matches. And a tone of voice your ICP will connect with. PS love the video. Nice.

Emmanuel Kalu

Looking To Drive Sales And Retain More Customers? I help service-based business owners assemble their landing pages, emails, and sales copy. Freelance Marketing Copywriter 🧑💻 Seeking internship In DTC advertising.

7mo

You don't have a sales problem. You don't have a marketing problem. Neither do you have any reasonable problem. You just have a positioning problem.

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Arber Shining Ismaili 💫🌟

Barnet and Southgate College student and upcoming apprentice at HSBC global private banking and strives to make an impact to the world as an autistic individual

7mo

Definitely and never forget that you are an icon and always a legend

Inder Brar

Helping companies with Branded Merchandise Solutions | Crafted Merch that Converts | Founder Printkick - We Merch your Message

7mo

Before doing sales or marketing, you need clarity. From clarity I mean understanding who you are targeting and what problem you are solving. Without this, you will build a weak foundation for your brand! Melissa Matson

Molly Stovold

You deserve to live by the beach, make hella money, help a tonne of people, and be free. I help with that. 💸 $40k months // 2k students 💌 DM me FREEDOM

7mo

Absolutely buzzing about this. Been telling my clients brand is everything for ages, Melissa Matson

Sarah Farmer

The Executives Coach 🔆 Developing Brilliant C&D Suite Execs & Senior Leadership Teams Skills To Lead Brightly 🔆Imposter Syndrome Specialist 🔆#1 Best Selling Author🔆 Keynote Speaker 🔆 Mum 🔆 F1 Nut

6mo

Yes yes yes… took me a while to figure this out and of if I hadn’t met you and explored this I still think I’d be in the dark… now I see the light!!

Chris O’Connell🍀

Scaled & Sold My £25M Recruitment Business 🔥NED 💥Now I Mentor Recruitment Leaders To Do The Same 🚀Speaker 🎙️ Host: Purpose-Led Leadership Podcast

7mo

Coming in strong with some truth bombs today!

Abbie Sharman

Brand Consultant for publishing entrepreneurs and SMEs in need of digital transformation ♞ | 10+ of experience in publishing industry

7mo

I love that video Melissa Matson. You wouldn't start a business without a plan but jumping into marketing and sales without a clear idea of who you are, what you sell and why you're setting yourself up for failure. Just think about it 😅

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Funke 🌟 Jaiyeola

Scale your authority. Attract your dream clients|| I work with Service-based businesses, Founders, CEOs, C-Suite Execs, Coaches, & Entrepreneurs to build impactful brands ||Brand Strategist ||Content Manager

7mo

This! A strong brand is the foundation of everything. Without it, you're just another voice in the crowd.

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