Melissa Lohrer’s Post

View profile for Melissa Lohrer, graphic

Growth Partner for Agency Founders 📈 | Creating Seven-Figure Potential through Strategic Repositioning, Modern Revenue Models, and Relationship-Based Sales | Host of Agency Darlings🎙️

I’ve heard this one a lot... “I want to attract higher caliber clients” I get it. Your low ticket clients are burning you out - and on top of that, you need a lot of them to sustain your business. How do I help agencies start attracting higher caliber clients? The kind that are loyal, promote your business, see the value in your work, collaborate and challenge you? It starts with looking at your business from a prospective client’s perspective. Are you using language that sounds like you work with startups vs. established businesses? Are you showing case studies and testimonials from small, startup businesses? Are you talking about startup level problems in your content? If you’re not attracting the right client, you might be marketing to the wrong client. And it’s the simple things like your website copy, your case studies and testimonials that cue who you are for. If you’re not intentionally curating around a specific audience, they will decide who you’re for. If you’re too close to your business and need help seeing if this is your problem, say hi and we can set up a quick chat! • • • #businessgrowth #businesscoaching #agency #agencygrowth #businesstransformation #sixfigurebusiness #sixfiguremindset #agencycoach #smallbusinesscoach

Brent Gairy, MS, CSM

Digital Transformation & Strategy | Guiding Founders in Marketing & Project Management.

2mo

Thanks for exposing these blind spots in regards to messaging and positioning.

Like
Reply

To view or add a comment, sign in

Explore topics