Melina Jacovou’s Post

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐡𝐞𝐜𝐤 𝐭𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐄𝐎𝐘 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐚𝐥𝐥 𝐚𝐛𝐨𝐮𝐭 𝐛𝐞𝐟𝐨𝐫𝐞 𝐨𝐮𝐫 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐰𝐫𝐚𝐩𝐬 𝐮𝐩? Even though I've gone to the effort of dressing up to film this video for you, you don't even need to watch it! The TLDW? (𝘵𝘰𝘰 𝘭𝘰𝘯𝘨, 𝘥𝘪𝘥𝘯’𝘵 𝘸𝘢𝘵𝘤𝘩) We’re throwing the ultimate end-of-year bash for the startup ecosystem—a 𝐃𝐎𝐔𝐁𝐋𝐄 𝐇𝐄𝐀𝐃𝐄𝐑 event, and you’re invited to join the fun! 🎉 The below has been brought together by Aussie Founders Club & Newsary and sponsored by the legendary: Mayfly Ventures, Frontcover, Kairos Recruitment, Creator Flow, & Roar Media 🕐 𝐄𝐯𝐞𝐧𝐭 1: 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚’𝐬 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐄𝐯𝐞𝐧𝐭 (1 𝐏𝐌 – 6 𝐏𝐌) Spend the afternoon soaking up inspiration, insights, and game-changing ideas across 𝐭𝐡𝐫𝐞𝐞 𝐬𝐩𝐚𝐜𝐞𝐬: a Main Stage and Breakout Session Room at Collingwood Yards, plus a Sidestage in Linktree’s Event Space - all within a couple mins walk. Alongside exciting interactive sessions (to be announced soon!), we’ve lined up 5 𝐬𝐩𝐞𝐜𝐭𝐚𝐜𝐮𝐥𝐚𝐫 𝐩𝐚𝐧𝐞𝐥𝐬: 📖 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠: Craft stories that attract customers and investors! 🎨 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞𝐬: Learn how to stand out in a crowded market. 🌐 𝐍𝐞𝐰 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Build your own platform and take control of the spotlight. 📰 𝐌𝐞𝐝𝐢𝐚 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬 101: Perfect your press pitch with insider tips from the pros. 💥 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐚𝐦𝐞: Hear from innovators breaking barriers on our all non-male panel. Design your perfect schedule, network with founders and investors, and leave buzzing with inspiration! 🎄 𝐄𝐯𝐞𝐧𝐭 2: 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚’𝐬 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐒𝐭𝐚𝐫𝐭𝐮𝐩 𝐗𝐦𝐚𝐬 𝐏𝐚𝐫𝐭𝐲 (6 𝐏𝐌 – 𝐋𝐚𝐭𝐞) Then it’s time to party! Head to Panama Dining Room for a night of festive fun: 🎶 A killer DJ and curated playlist for max vibes. 🎅 Santa sightings (rumour confirmed?). 🍸 Mingle, network, and celebrate with the startup community. Whether you’re flying solo or bringing the crew, this is  𝘵𝘩𝘦 party to close out 2023! 🎟️ 𝐓𝐢𝐜𝐤𝐞𝐭𝐬 𝐋𝐢𝐧𝐤𝐞𝐝 𝐁𝐞𝐥𝐨𝐰: Grab your spot for one event or save $$ via either link by bundling both together 🚨𝘌𝘢𝘳𝘭𝘺 𝘉𝘪𝘳𝘥 𝘗𝘳𝘪𝘤𝘪𝘯𝘨 𝘦𝘯𝘥𝘴 𝘛𝘶𝘦𝘴𝘥𝘢𝘺, 3𝘳𝘥 𝘋𝘦𝘤, 𝘢𝘯𝘥 𝘵𝘪𝘤𝘬𝘦𝘵 𝘱𝘳𝘪𝘤𝘦𝘴 𝘨𝘰 𝘶𝘱 𝘞𝘦𝘥𝘯𝘦𝘴𝘥𝘢𝘺, 4𝘵𝘩 𝘋𝘦𝘤! Don’t wait—secure your spot now and let’s celebrate the year together! 🎉 Marie Dowling Liz van Zyl

👩🏫 𝗞𝗲𝘆 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗩𝗲𝗻𝘁𝘂𝗿𝗲 𝗖𝗹𝗶𝗲𝗻𝘁𝗶𝗻𝗴 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗦𝗲𝘀𝘀𝗶𝗼𝗻𝘀 👨🏫 This year, we've had the chance to conduct numerous awareness sessions on Venture Clienting within LBBW, which play a crucial role in building awareness for Venture Clienting and startups at LBBW. We'd like to share some valuable feedback with our network to spark a discussion.   💫 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗳𝗼𝗿𝗺𝗮𝘁𝘀 𝗳𝗼𝗿 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗻𝗲𝗲𝗱𝘀: We've discovered that offering various session formats is beneficial. Short online sessions are effective for raising awareness and conveying basic information about Venture Clienting, while longer deep dive sessions are better suited for in-person settings. 👍 𝗢𝗻-𝗦𝗶𝘁𝗲 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀: We've found that holding sessions on-site leads to more effective communication, better collaboration, increased engagement, and invaluable networking opportunities. 🏃 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀: Engaging participants through interactive questions and discussions is far more effective than traditional lectures. The spontaneity of interactions allows for richer communication and dynamic discussions. 💯 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 𝗳𝗼𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Each department has unique priorities and focus areas. Tailoring content to specific groups ensures that every Awareness Session remains relevant and comprehensible to everyone involved. 👁🗨 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗶𝗺𝗽𝗮𝗰𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽𝘀: Collecting and addressing departmental issues after each session ensures continued engagement and practical application of the knowledge shared. We'd love to hear your thoughts and experiences! How do you ensure the effectiveness of your awareness sessions? For those who attended our sessions, what feedback do you have? Let's discuss! 👇 What's your take? 💭... Christian Hüttenhein, Tobias Gutmann, Sebastian Greiss, Fabian Dudek 🟩, Madlen Weinhardt, Philipp B. Pilat, Katharina von Bülow (Götzen), Eliza Weitzel, Selina Lehmann, Mathias Weber, Stephan A. Paxmann, Dominik Schütz, Viktoria Ilger, Robin Christoph Knapp, Johannes Diem, Johannes Grabowski, Salina Castle, Alexandra Ciobotaru Nørballe, Antonio Nicotra, Frederic Pampus, Dr. Tobias Finke 🟩, Christoph Sommer, Norman Vogel,... #lbbw #innovation #ventureclienting #digitaltransformation

Community Call: From Startup to Scale - How to Achieve Exponential Growt… Discover the secrets of exponential growth post-proof of concept with Arnulfo Ventura. Drawing from his experiences at organizations such as Pepsi, Califia Farms, Beanfields, and Alter Eco, Arnulfo unveils a winning strategy for success. Learn how to preserve founder mentality, leverage company culture, and implement strategic brand enhancements that propel growth and position a brand for acquisition.

My first ever LinkedIn post and I am very excited to share that I'll be serving as a Marketing Consultant in a Dutch Accelerator Program from InspireXchange starting this April 🚀 As part of this program, I'll have the privilege of guiding startups over the whole program, helping them navigate and thrive in our dynamic business ecosystem. Collaborating with a diverse team of business specialists, investors, official state facilitators, and fellow mentors, I look forward to sharing insights, fostering growth, and shaping the next generation of innovators. With my diverse working experience in Marketing, I will bring to the accelerator program my expertise and crucial insights from Silicon Valley, International Corporations, and Creative Agencies in the FMCG and Ed Tech industries. These insights will aid in maximizing promotional budgets and formulating a winning digital marketing strategy.

In the startup world, where every step can be crucial, the founder's personal brand plays an important role. Thanks to AROUND PR studio and Antonina Brodowicz , we hosted a session for f27.club members to discuss how a personal brand can be used to grow a startup and what to consider to make it really effective. Here are some key recommendations from Antonina for founders who want to build their personal brand: ✔️ Once you become a startup founder, your personal brand starts working for you and your product. It's important not just to broadcast a pretty picture, but to be sincere and open, showing your real value ✔️ Publishing, speaking, participating in discussions and content where you demonstrate your expertise will help build your reputation as a thought leader. It's not just a way to raise recognition, but a way to build depth of trust and engagement ✔️ Investors are more likely to respond to well-known personal brands of founders, which can greatly influence their decision-making

An underutilized but so! critical step that too many founders completely forego. That discovery totally blew my mind when I started digging deep in the venture space. (It also meant that my research process of (in)validation was giving our founders and the studio such a competitive advantage 💪🏽.) one day I’ll have a whole preso on this but for now… Check out the workshop 👇 and use research to your advantage.

Really enjoyed Startup Grind London's event this week on "Pitching to Media". It was great to meet and watch 🎥 Gabriel Isserlis pitch along with some other awesome founders. 😍 The content reminded me a lot of advice for dealing with investors, with themes around understanding a firm and an individual's subject area, relationship-building over time and doing your homework before doing cold outreach. Some of my key learnings about what journalists are looking for: 👉 be concise and clear about what your company does: journalists are busy people and write for a living, so they know how to succinctly communicate ideas but are very frequently on the receiving end of poor written communication. do this and you will automatically stand out in their inbox. 👉 personalise your outreach: include a relevant topic in your subject line and for goodness' sake get their name right 👉 find their subject: read what they have written before. if possible, speak to other founders or people they have interviewed. get a sense of how your specialism overlaps with theirs and reach out to them when you have a mutual interest. 👉 link your story to what's going on in the world: especially for news publications but may apply to features and other types of publishing too, journalists are writing about what's current. so the more lines you can draw between your mission and what's already in the news, the more likely it is that someone already covering that beat will be interested in a story. 👉 invite them for coffee! (or tea in Jim Norton's case) to build a relationship. Thanks so much to Gabriel Pizzolante , Sam Adekunle and the startup grind team, Craig Corbett and Publicize for organising, sponsors Howard Kennedy LLP and Airwallex and all the judges for providing their insights Sophia Epstein from Digital Frontier , Thomas Macaulay at TNW, Sharon Kits Kimathi at @Reuters and @Jim Norton at the Daily Mail. 🙏🏻

One of the largest investor / founder brands in the world is born 🚀 Already over $300 billion worth of speakers at past Super Founder events 🔥🔥🔥 Why we’re doing it… Running companies and getting investment will continue to be hard globally 🌎 until we have “well rounded prescriptive lenses distributed at scale from trusted sources”. This is why I’m bullish on studios, mentoring and these Super Founder events we host like the one next Friday with top names like Peter Walker of Carta, 385,000 follower (15x founder) Daniel Mumby, Adam Robinson, a Blackrock advisor, VCs and a ton more. - To get the “well rounded” component you need lots of people/speakers/advisors. - To get the “prescriptive” component you need mentoring and advisors listening and giving “custom” feedback (plus dynamic software - inputs/outputs). - To get the “distribution scale” component you need a media brand/arm. - To get the “trusted sources” component you need well known/trusted names together agreeing. We’re solving the hardest problem in the world… “Creating high quality high scale founders rapidly at scale”. Join us! I’m using my pull to get amazing speakers for FREE to you all. I hope you all enjoy! Invite your friends! …we usually have hundreds per event….they keep growing…the goal is tens of thousands over time. We’re making this one of the biggest brands in the founder investor world. See details for next Friday here and one-click register/attend 🙂 https://lnkd.in/gBUTx7H2

In this week's edition of "This Week in Sports Business", our portfolio company, Boomerang, was named as one of the "Top 13 Sports Startups Poised to Shake Up the Industry" by Business Insider! 🪃 📰: https://bit.ly/4dyCPWC #SportsTechVC #Sportsbiz #FoundOnBoomerang #LostAndFound

Ready for some venture insights? 🚀 Our innovation experts and Venture Leads, Christoph Hornik and Alex Schuh, are combining their expertise to launch a joint LinkedIn #newsletter on the topic of venture building. ⚡️ In it, they'll share real-world insights and stories, including challenges, successes, hints, and shortcuts. Their goal? To provide a deeper understanding of the venture-building process to everyone looking to explore this exciting field of #innovation. 💡 🤝 To publish their first newsletter, they need 150 subscribers - let’s help them reach this milestone! Follow venture insights now and you're in for an exciting journey! 🤩 #venturebuilding #corporateinnovation #sharingknowledge