Melanie Cellini’s Post

Retailers, you did it! The wild ride of Black Friday and Cyber Monday is behind you, and it’s time to take a moment to reflect, recharge, and celebrate. 🎊 Here’s to: ✨ Managing the chaos like pros. ✨ Keeping customers happy with stellar service. ✨ Hustling through one of the busiest times of the year. Now’s the perfect time to review what worked, tweak for next year, and most importantly—pat yourself on the back. You crushed it! 🙌 How are you celebrating your wins this season? Drop your stories below! 👇 #HolidayHustle #RetailWins #BlackFridaySurvivor #CyberMondaySuccess

Ready to crush Black Friday and Cyber Monday? 😉💫 No strings attached, no hidden fees, just pure marketing magic for zero dollars 💸 With Black Friday and Cyber Monday approaching, The Yearbook compiles insights from industry experts, giving your brand the strategies it needs to stand out and maximize sales this season! Why pay for marketing wisdom when it’s literally *free*? 💁♀️ Download The Yearbook now: https://lnkd.in/gSN6zJjN #digitalmarketing #marketingtips #digitalmarketingstrategy #blackfriday #cybermonday #marketingstrategies

Let’s talk about one of the most underrated ways to crush Black Friday & Cyber Monday: growing your email list! The bigger your list, the more people you can reach directly when deals drop. Imagine the impact of sending exclusive offers to people who trust your brand—people excited to hear from you. Here’s how to get there: 1. Give value—freebie, early access, or discount. 2. Keep it simple—don’t overwhelm! Less is more. 3. Stay visible—your sign-up form should be easy to find. Every new subscriber is an opportunity to grow your business. Start now, and when those holiday sales hit, your hard work will pay off. What's your Black Friday prep looking like? #blackfriday #emailmarketing #klaviyoexpert #businesstipsforyou #emailmarketer #emailstrategy

💥Trigger Warning💥 The word 'Christmas' is used in this post... "The year's final quarter is packed with key seasonal events, from Thanksgiving to Black Friday, Cyber Monday, and Christmas. For brands, the time to start planning is now. A deep understanding of consumer behavior and online habits is essential to identify where they’ll be spending their time" Andrew Sims 🎄 Download our Q4 Holiday Season Playbook TODAY! 👉 https://bit.ly/3XqbEqA #contextual #christmas #planning

Now is the time to get your website pop-ups and email flows ready for Black Friday and Cyber Monday. Don’t use the same pop-up you use all year long; this is the season to go big. Switch it up with messages that create excitement and urgency, like “This weekend only: 50% off! Don’t miss it!” This is the message that will make people feel like they’re getting the deal of a lifetime. Set up automated email flows specifically for Black Friday and Cyber Monday, like a special abandoned cart flow with a stronger discount to encourage people to complete their purchase.

If you saw this earlier, no you didn’t. 🤫 Black Friday and Cyber Monday are just around the corner (less than 4 weeks away!), and we’re dropping the ultimate conversion optimisation cheat sheet to help you boost your sales. Each week leading up to the big days, we’ll be sharing our top quick-win strategies. This week, we’re kicking things off with a look at homepage optimisation. Swipe through for our last-minute tips 👉🏻 #blackfriday #cybermonday #ecommercetips #conversionoptimisation

This is how you make sure your product page is ready to perform this Q4 🎯 With Halloween, Black Friday, Cyber Monday, and Christmas coming in hot, there’s no room for error on your product and cart pages. – Here’s what you need to ask yourself: – How descriptive are your product names/titles? – Do you include free shipping and highlight it? – How do users change quantity in the cart? – Is the cart page design clear and user-friendly? We just put together 30+ tactics and questions to help you nail it this season. 🔗 Check out the full blog to make sure your product pages convert this Q4:

Boost Your Black Friday & Cyber Monday Success! 📈 Brett Bohannon shares a pro tip: Use data from past deal events to fine-tune your strategy for upcoming shopping holidays. 🔥 Historical insights can reveal what worked (and what didn’t) — so you can optimize offers, target better, and maximize impact. 🚀 Don’t miss out on leveraging past data to set your brand up for holiday success! 🛍️ #amazonselling #holidaydeals #ecommercetips #brettbohannon

Black Friday and Cyber Monday are here, and you know what that means! Bargains, bargains, and... inbox chaos. As someone born in Scotland, loving a good deal is practically in my DNA. But there’s one Black Friday tradition I love even more than scoring a bargain: unsubscribing from every email list I somehow got added to over the year. It’s like spring cleaning but for your inbox, and way more satisfying. So bring on the deals, but also... bring on the unsubscribe buttons. With a show of hands in the comments below, who’s with me? 🙋♀️ #BlackFriday #cybermonday #inboxdetox

When you’re segmenting for Black Friday and Cyber Monday, don’t forget to include those customers who only bought something during last year’s BFCM. These are the deal hunters, usually looking for the year’s biggest discount, and a lot of them are probably shopping for holiday gifts. It’s easy enough to create the segment, but the real challenge is nailing the email that speaks to what they’re after. For this crowd, focus on messaging that’s all about big savings and gift ideas. Let them know you’ve got the deals they’re looking for and maybe even throw in some exclusives just for them. Using urgency, like ‘limited time only’ or ‘early access,’ can help make them feel like they’re getting something extra special. Don’t be afraid to experiment with different designs and copy to see what grabs their attention best. Done right, you’ll keep them engaged not just for BFCM but maybe even beyond.