Walmart's secret fintech weapon revealed ---------------------------------------------- Walmart's fintech startup One just launched its own BNPL offering, going head-to-head with Affirm. But here's the real story... Walmart is making a bold play to own the entire lending experience. By cutting out the middlemen, they'll have total control over the customer relationship, data, and profits. I believe this is just the tip of the iceberg. The infrastructure behind embedded lending has reached a tipping point. White-label platforms like Jifiti are making it drop-dead simple for retailers and banks to launch their own custom BNPL products in weeks, not years. Imagine the power of combining Walmart's scale with a fully branded BNPL experience, tailored to each customer's unique profile and shopping habits. It's like having your cake and eating it too - all the control of an in-house build with the speed of an off-the-shelf solution. Walmart's move is just the first domino. Who's next?
Thanks Meir Dudai . Very insightful. Indeed I believe that brands are unwilling to give up their customers or data to the BNPL fintechs who takeover ownership of the customer relationship.
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8moSounds like Walmart is stepping up their game in the fintech world. Who's ready for more exciting developments?