Meher Patel’s Post

Mastering Amazon's Search Query Performance Report (SQP) If you're looking to understand where your brand truly stands across the funnel: from Share of Voice to Share of Revenue, the Search Query Performance (SQP) report will be your go-to resource. Let’s explore how you can harness the power of this report. 🛠️ Where to Find It: The SQP report is available on Seller Central for brands registered with the Amazon Brand Registry. Simply navigate to: Brand > Brand Analytics > Search Analytics in the left panel. You'll get access to: Brand-level SQP: A consolidated view of the top 1,000 ranked search terms relevant to your entire catalog. ASIN-level SQP: Top 1,000 search terms per ASIN, available via a dropdown menu. Let's understand what kind of questions it will answer for a Brand: ❓ What is the share of voice on keywords I am bidding for? ❓ Which keywords are most important for the brand? ❓ Which keywords contribute the highest number of orders in my category? ❓ What is the Average Order Value of my competitor's orders? ❓ How many orders are shipped on the same day, 1 day, 2 days & more than 2 days? ❓ What is the total revenue contribution from each search term? ❓ How many searches happen for each Search Term every week & month? ❓ What is my share of Imp, Clicks, ATC & Orders for each ST? ❓ What is my CTR %, ATC % & CR % against my competitors on each ST? ❓ On which ST do I have a high CTR % but a good ATC % or CR %? ❓ On which ST do I have a very high CR % but don't get enough imp or clicks? ❓ Which ST gives you the highest orders for each ASIN? ❓ Are you gaining enough Imp, Clicks, ATC & Orders for each ASIN? You can track all of this at a Search Term level, and the data refreshes weekly and monthly. 📅 But keep in mind: this isn’t absolute revenue, it accounts for orders completed within 24 hours of a click. Following are the highlights of the SQP Brand Analytics Report. 😎 No. of Queries for each Search Term relevant to your Brand & ASIN 😎 Amazon calculated the Search Query Rank for each Search Term 😎 You will get the total Imp, Clicks, Add to Cart & Orders at every ST level 😎 You will get Total Imp, Clicks, Add to Carts & Orders which Your Brand got 😎 So, you can now calculate Your share % against your Competitors 😎 You can calculate your CTR %, ATC % & CR % against your competitors 😎 You can get your Brand's AOV & Total AOV of all orders 😎 You can how many of the orders shipped in the same day, 1 day & 2 days 😎 You can calculate how many orders were shipped after 2 days too 😎 You can visualize your acquisition funnel from Imp to Orders for each ST 😎 You can check your AOV at Click, ATC & Order level The best part? Hector has automated the download of these reports for you! If you’re interested in streamlining the process, DM me to get started with automation. 🔗 Follow for more insights on Amazon Ads, DSP & AMC - https://lnkd.in/d3SYuuyN Amazon Amazon Ads Amazon Ads Partners #amazon #amazonads #amazonsqp

🔍 Unlocking Success with Amazon’s Search Query Report 📊 At Amazon Consulting Experts, we know that data is the key to growth, and Amazon’s Search Query Report has been a game-changer for our clients who manufacture and sell apparel on the platform. This powerful tool provides invaluable insights that help third-party sellers refine their strategies and maximize sales. Here’s how we’ve used the Search Query Report to achieve extraordinary success for our apparel clients: 📈 What is the Search Query Report? The Search Query Report provides in-depth data on customer search behavior, including top search terms, search volume, click-through rates (CTR), and conversion rates. It shows how often your products appear in search results, how frequently customers click on them, and how often they make a purchase. ✨ Benefits of the Search Query Report: 1️⃣ Optimize Keyword Targeting We use the report to identify the most relevant and high-performing keywords, ensuring our clients’ listings are optimized to match what customers are searching for. This boosts organic rankings and helps capture more traffic. 2️⃣ Boost Advertising Efficiency By analyzing which search terms drive the most clicks and conversions, we refine PPC campaigns to target the highest-value keywords, improving ad efficiency and reducing wasted ad spend. 3️⃣ Uncover New Opportunities The report often reveals new, high-potential search terms we hadn’t previously considered, allowing our clients to expand their keyword strategy and capture more market share. 4️⃣ Track Trends and Seasonality We monitor changes in search volume and customer behavior to anticipate seasonal demand or emerging trends. For our apparel clients, this means being prepared to meet increased demand during peak shopping periods, like the holiday season or back-to-school. 5️⃣ Improve Product Development Search data reveals exactly what customers are looking for, helping us advise our clients on potential product line expansions or new styles based on popular search terms. 🚀 Extraordinary Results for Our Apparel Clients By leveraging the insights from the Search Query Report, we’ve helped apparel brands achieve higher conversion rates, better ad ROI, and significant sales growth. Our clients have seen substantial improvements in their rankings for competitive keywords, allowing them to dominate their niches and grow consistently on Amazon. 💡 Pro Tip: Don’t just rely on intuition—use data-driven insights from the Search Query Report to optimize your listings and advertising strategies. The results can be transformative! Ready to take your Amazon business to the next level? Partner with Amazon Consulting Experts to harness the power of data and achieve your growth goals. 🚀 #AmazonSelling #Ecommerce #SearchQueryReport #DigitalMarketing #AmazonConsulting #ApparelBusiness #KeywordOptimization #DataDriven #AmazonFBA #BusinessGrowth #AmazonExperts

How to check our active listing conversion and compare it with top performing competitors? ➡️ Go to Brand Analytics under the “Brands” tab in Seller central ➡️ Click on the “View Search Analytics” dashboard there. ➡️Under the “Search Query Performance” tab, check the “ Brand Count” and “Total Count” values against a particular search term under the click and purchase columns. You can see total clicks and total purchases against a particular search term and that is very valuable data. Now, how can we use this data and what deductions can we get out of it ? ➡️Let’s say you are selling “Garlic Press” and you have search query performance data for that product. For example, the search term is “Garlic Press”. You can get total clicks and total purchases data on that particular search term and also, your product click count and purchase count on that particular search term from search query performance and you can get 3 converting ASINs click share percentage and conversion percentage on the same search term “Garlic Press” from Brand Analytics. Now, for example, total clicks on garlic press is 100 and your click share is 15% which is 15 clicks and the top ranked ASIN from brand analytics has share 25% which means that listing is getting 25 clicks out of 100. And total purchase count is 50 and your purchase share is 10% which means you are getting 5 sales and top converting ASIN from brand analytics conversion share is 20% which means that listing is getting 10 purchases. The conclusion which we can get from this data is, your conversion on this keyword is (your purchases/your clicks) on this keyword which is (5/15) = 33% and your competitor (top ranked ASIN) conversion on this particular keyword is (Purchases/Clicks) = (10/25) = 40%. So, now you can compare your conversion with that of your competitors (Top ranked from Brand Analytics). Date range of brand analytics and search query performance data should be the same. Note : a) Search query performance data is for brand level not for particular ASIN. So, if you have multiple products ranked on the same keyword or multiple variations then the data will not be accurate. b) The data of search query performance does not include sponsored display, high rated sales and other widget sales but it does not contribute to sales more than 10% so the margin of error will be very little there. c) The total sales data of a certain keyword in SQP is not that accurate right now. Like, if SQP is showing total sales of 100 on a keyword, usually the sales number on that keyword is higher, like maybe 40% higher. But we are utilizing this data for extracting CVR percentage so it still can serve as a reference point

How to check our active listing conversion and compare it with top performing competitors?  ➡️ Go to Brand Analytics under the “Brands” tab in Seller central  ➡️ Click on the “View Search Analytics” dashboard there.  ➡️Under the “Search Query Performance” tab, check the “ Brand Count” and “Total Count” values against a particular search term under the click and purchase columns.  You can see total clicks and total purchases against a particular search term and that is very valuable data. Now, how can we use this data and what deductions can we get out of it ?   ➡️Let’s say you are selling “Garlic Press” and you have search query performance data for that product. For example, the search term is “Garlic Press”. You can get total clicks and total purchases data on that particular search term and also, your product click count and purchase count on that particular search term from search query performance and you can get 3 converting ASINs click share percentage and conversion percentage on the same search term “Garlic Press” from Brand Analytics. Now, for example, total clicks on garlic press is 100 and your click share is 15% which is 15 clicks and the top ranked ASIN from brand analytics has share 25% which means that listing is getting 25 clicks out of 100. And total purchase count is 50 and your purchase share is 10% which means you are getting 5 sales and top converting ASIN from brand analytics conversion share is 20% which means that listing is getting 10 purchases. The conclusion which we can get from this data is, your conversion on this keyword is (your purchases/your clicks) on this keyword which is (5/15) = 33% and your competitor (top ranked ASIN) conversion on this particular keyword is (Purchases/Clicks) = (10/25) = 40%. So, now you can compare your conversion with that of your competitors (Top ranked from Brand Analytics). Date range of brand analytics and search query performance data should be the same.  Note :  a) Search query performance data is for brand level not for particular ASIN. So, if you have multiple products ranked on the same keyword or multiple variations then the data will not be accurate. b) The data of search query performance does not include sponsored display, high rated sales and other widget sales but it does not contribute to sales more than 10% so the margin of error will be very little there.  c) The total sales data of a certain keyword in SQP is not that accurate right now. Like, if SQP is showing total sales of 100 on a keyword, usually the sales number on that keyword is higher, like maybe 40% higher. But we are utilizing this data for extracting CVR percentage so it still can serve as a reference point

𝐖𝐞'𝐯𝐞 𝐀𝐮𝐝𝐢𝐭𝐞𝐝 250 𝐅𝐁𝐀 𝐁𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐓𝐡𝐞 #1 𝐃𝐞𝐭𝐚𝐢𝐥 𝐏𝐚𝐠𝐞 𝐌𝐢𝐬𝐭𝐚𝐤𝐞 250+ audits later... we've uncovered a pervasive pattern... which quietly cripples FBA brands' success. 𝐅𝐚𝐢𝐥𝐢𝐧𝐠 𝐭𝐨 𝐚𝐝𝐝𝐫𝐞𝐬𝐬 𝐢𝐭 𝐜𝐚𝐧 𝐥𝐞𝐚𝐝 𝐭𝐨: → Your products getting lost among millions of listings ⁠→ Plummeting sales despite high-quality products → ⁠Wasted ad spend with little to no return I am talking about 𝐒𝐮𝐛𝐨𝐩𝐭𝐢𝐦𝐚𝐥 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧. All of the brands we audited were losing business because of it. Here's what we did (and still do) to ensure continued optimizations: 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐒𝐩𝐫𝐢𝐧𝐭: Instead of a one-time keyword research session, initiate a consistent keyword discovery sprint. Set aside time each week to dive into keywords. Look for emerging trends, new high-traffic gems, and untapped opportunities. 𝐇𝐨𝐥𝐢𝐬𝐭𝐢𝐜 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Think beyond titles and bullet points. Incorporate keywords into every element of your listing: images (use alt text), backend search terms, and even customer Q&A sections. This multi-layered approach ensures you’re covering all bases and maximizing visibility. 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠: Establish a dynamic monitoring system. Use tools that provide real-time keyword performance data. Set alerts for significant changes in keyword rankings or search volume. This allows you to pivot quickly and adapt to market shifts. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐂𝐫𝐨𝐬𝐬-𝐂𝐡𝐞𝐜𝐤: Regularly perform a competitor keyword analysis. Identify what top competitors are ranking for and see where you can outperform or find gaps they’ve missed. This proactive stance keeps you ahead of the curve. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐋𝐨𝐨𝐩: Pay close attention to the language your customers use in reviews and feedback. Integrate these terms into your listings to align more closely with customer expectations and search behaviors. 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫, 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐢𝐬𝐧'𝐭 𝐚 𝐨𝐧𝐞-𝐭𝐢𝐦𝐞 𝐭𝐚𝐬𝐤. It's an ongoing process that requires dedication and adaptability. But the rewards are worth it: → Better product discoverability  → Improved organic rankings  → Higher conversion rates  → More efficient ad spend Don't let poor keyword optimization keep your brand in the shadows of the Amazon rainforest. What's the #1 mistake according to your experience? Captens (A Crew That Scales) -------------- P.S. - Our 'Captens Promise'? Deliver up to 100% growth in less than 120 days or your money back. No gimmicks. No small print. Just results - DM us 📩 #amazon  #amazonfba  #amazonppc #amazonadvertising #amazongrowth

I'd say 99% of #Shopify brands overlook the impact of product tagging on #SEO and PPC... For stores with larger catalogues, taxonomy - or how you organise your products - is an essential part of the user experience. We know that around 60% of revenue from organic search and Google Ads comes from users arriving on the site on collection pages. This means that building out more collection pages that match how users search is one of the fastest ways to grow. However, collections are built on tagging products. Inconsistent and messy tagging, particularly with a lack of standardised attributes, makes this much, much more difficult. Get this wrong and you end up with a mass of duplicate or incomplete collections that confuse both users and search engines. This is why one of the first steps on many of our projects is to build up a tag library. By standardising tags we can avoid duplication, while also giving our data science team solid foundations to identify gaps and potential new categories. 

Just read an eye-opening post about #Shopify SEO from Sam Wright. Key takeaway: Product tagging is crucial for SEO and PPC success, yet often overlooked. 💡 Quick summary: - 60% of organic/PPC revenue comes from collection page landings - Consistent tagging is vital for user experience and search visibility - A standardized tag library is key for optimizing Shopify stores Adding my two cents: Don't forget about load speed for bots! 🤖 While we focus on human UX, bot speed impacts: - Crawl efficiency - Indexing speed - Understanding of site structure Combining smart tagging with bot-friendly load times? That's a recipe for Shopify SEO success. Thoughts? Let's discuss! 👇 #EcommerceSEO #WebPerformance #ShopifyOptimization

KEYWORDS RESEARCH USING BRAND ANALYTICS Using Amazon Brand Analytics, there are two primary methods for conducting a keyword search: 1. Search by Search Term: This is the easiest way to find out how frequently particular phrases are searched for on Amazon. This is how you do it: • Open Seller Central, then select the Brand Analytics area. • In the "Search Analytics" area, select "Top Search Terms". • Choose between a weekly, monthly, or quarterly date range as you like. • After that, you may type your specific term into the search field to view data about it, such as search frequency rank (don't consider it search volume) , click share, conversion rate, and more. • See which KWs is most relevant to you with good SFR. Now copy main KW and search on amazon search bar, then run X-ray Product research - download it (make sure you delete the irrelevant products) 2. Search by ASIN: Using this technique, you may find out what search terms consumers use to find products from your competitors. How to do it is as follows: • Copy all the ASINs from the downloaded file and go back to Top search terms in brand analytics and paste these ASINs in top click products then refine results • When you click on the competitor's product, a list of terms that customers have searched for will appear. • By analyzing the terms that drive traffic to your items, you can uncover fresh keyword opportunities with the use of this data. #AmazonSales #AmazonFBA #Amazon #AmazonPPC

Having successfully completed Google Analytics I wanted to share a foolproof breakdown of what it actually does because there’s quite a few SMBs on their own brand journeys who haven’t considered using it and not fully understand the benefits of it. This is a completely FREE plug in which can give you life changing insights on strate to improve your business performance & make your brand into a household name. 1. Understanding User Actions: Google Analytics 4 (GA4) helps you see what people 👧🧒👦do on your website 👨💻. It's like having a map 🗺️ that shows where visitors click, which pages they visit, and what they're interested in. 💡 2.Seeing the Big Picture: GA4 combines data from your website & mobile app. Imagine it as a telescope 🔭 that lets you see the entire 🌌 not just one star🌟 This helps you understand how users interact with your brand across different platforms. 💰 3. Custom Insights: Instead of just counting pageviews, 💻GA4 focuses on specific actions (like clicking a button / adding to cart/or filling out a form). You can create custom events to track 🔂what matters most to your business. Some of the most popular are cart 🛒 abandonment or what product 📲 is getting lots of clicks but not many purchases.📴 4. Audience Segmentation: GA4 lets you group users based on their behavior 🕵️♀️ For example, you can create a group of people who visited your product page. This helps you target specific audiences with Google Ads Segmentation can be age demo, county 🌎of user and where they found your site.🐾 5. Reports and Dashboards: GA4 provides reports 🗄️that help you analyze data 💿. Think of it as a dashboard 📉with gauges showing how well your website is performing. You can customise it to focus on LinkedIn related metrics/ TikTok Instagram for Business or Reddit for Business Remember, GA4 is like a friendly guide that helps you understand your website visitors better! 🌟📊 there’s plenty of free videos to help you get started and trust me you won’t be disappointed with the results. For anyone who is interested but a bit nervous on getting started there’s a DEMO account that can be activated without needing your own website and I highly recommend dipping your 🦶here 1st to see how it all works 👇🏻😄 #website #seo #SRPs #marketing #datatrends #brand #alwaysbelearning #salesfunnel #ads #email #G4analytics #google https://lnkd.in/eEV_hbNu

Below👇, is one of the most beautiful graphs for 2024. My eCommerce Strategy for a marketplace for price comparison. (grew from 110 monthly clicks to 36063 monthly clicks in 6 months) Challenges: - 900K of 2M pages were no-indexed and marked as currently crawled but no indexed pages in GSC. - Multiple thin content pages especially product pages and category pages. - Multiple product variations without proper handling of duplication. - Really bad URL structure. - No internal linking at all. - Rendering Issues. - No canonicalization. -- What we did: 1/ Solve technical issues - Create a strategy for the URL structure and fixed product URLs with color variations. - Proper canonicalization. - Clean the sitemaps and keep in sitemaps only the canonicalized version of the URLs. - We removed empty categories/subcategories and merged other relevant ones so we could minimize the number of URLs. - We are still working on a solid internal linking strategy, by proposing specific upsells per product category. - Improved the filtering of the website. - Fixed the internal search to provide accurate results. 2/ High Intent Keywords - Go after BOFU keywords first. - Set priorities on the keyword list, and product categories, based on margins and profitability. - Target long-tail keywords. 3/ Targeting Quick Wins - Spot commercial keyword opportunities that already rank, from position 4 to position 20. - Research top search results. - Upgrade to be the best. - Make on-page optimizations to increase their rankings. - Tracking and re-upgrade. 4/ Top Quality Content - Spend extra time on quality. - Research on SERPs. - Design personas and fit the content strategy to them. - Keep improving the content process. 5/ Stay consistent and streamline processes. -  We delivered product upload guidelines so the product pages are optimized when the data team uploads new products. - Keep researching and pushing. - Publish every month without a pause. - Keep monitoring the indexing of the website. -- 😍 Results Generated so far 😍 - Grow from 110 monthly clicks to 36063 monthly clicks in 6 months. - Acquired featured snippets for strategic pieces of content for queries such as: "Best smartwatches" - Avrg Click Through Rate increased to 6.3% from 1.6% - Ranked 1645 keywords in the first top 3 Google Results. --- It was by no means an overnight success and we have a long way to go. My mission is to make SEO simpler for eCommerce businesses and help them monetize their traffic. 💸 We do that with the amazing team of Search Magic .🦄 Then share the learnings and repeat.🔁 -- ♻️ Repost to help others learn as well. P.s You can book a strategy call with me for your website here: 👉  https://lnkd.in/ej6Scf7a #seo #ecommerceseo #google #seotips #seostrategy