While we knew fairly early on that venues would be critical for us , we earned close to nothing from the category for the majority of our tenure . We could see the customer demand on the platform- it was slowly becoming the #1 category in terms of demand , but the revenue just wouldn’t shape up . We threw every possible model at it - transactional / subscription / assisted visits/ lead wallets / packages / booking amounts etc but no matter what , the lack of growth in venues was honestly infuriating and the metric would not budge for the first 6 years of our existence . In the last 2.5 years however , our venue revenue grew 500% . We expect venues to contribute to atleast 50% of our revenue in the future and become our most critical category . What did we do differently ? Nothing . We just persisted , chipping away bit by bit - Sometimes it’s really a matter of time for the market to mature , and ensure product market fit .
Venues continue to lead growth at WedMeGood! If you are a venue owner/manager, reach out to us to know, how we can help grow your wedding business. Write to us at [email protected] #wedmegood #venues #wedding