Megan Hollingsworth, PharmD’s Post

Cannabis operators: get your priorities straight. DON'T invest in SEO until you've: - Put retention marketing systems in place (especially email) - Implemented rewards and referral programs - Honed in ultra-closely on your value prop and target audience - Optimized AOV with product bundles and free shipping - Optimized LTV with subscriptions Do these things and THEN we'll talk about acquiring more customers with SEO. Doing SEO before you've focused on optimizing revenue from your existing customers is like inviting people in, then deciding to clean your house. "But Wells, you literally run an SEO agency" Yeah, but I want to see both of us win. Growth is about doing the right things at the right time, and no sooner. ✌🏻 #CannabisMarketing #SEO

Inbound Marketing: How To Do A Cannabis Keyword Research Step By Step?

Are you struggling to drive leads for your practice in today's digital landscape? The online realm offers a sea of opportunities for lead generation, yet many professionals find it a daunting challenge to navigate. It all starts with your website as the central hub for your online marketing ventures. But how do you convert visitors into leads effectively? Here are some key strategies to consider: - **Blogging**: Share valuable insights and keywords to attract and engage visitors. - **SEO**: Drive traffic and enhance search rankings to become more discoverable. - **Social Media Marketing**: Engage with your audience on platforms like LinkedIn, Facebook, and Twitter. - **Email Marketing**: Keep your audience informed and drive traffic back to your website. - **Content Marketing**: Create engaging content that draws visitors and encourages sharing. The article sheds light on essential digital marketing tactics, emphasizing the importance of a well-crafted online presence. What are your thoughts on these strategies? Share your experiences and insights in the comments below. https://lnkd.in/daNZP-Wk

Turbocharge Lawyer Lead Generation with Google PPC Ads🚀 1️⃣ Targeted Keywords: Conduct in-depth keyword research to identify the most relevant terms that resonate with your advocacy. 2️⃣ Compelling Messaging: Craft ads with compelling messaging that speaks directly to the needs and interests of your target audience. 3️⃣ Clear Calls-to-Action: Drive action with clear and concise calls-to-action in your ads, guiding potential leads on the next steps. 4️⃣ Landing Page Optimization: Design landing pages tailored to your advocacy, ensuring they are optimized for conversions and provide a seamless user experience. 5️⃣ Geo-Targeting Precision: Utilize geo-targeting to focus your efforts on specific locations where your advocacy can make the most impact. 6️⃣ Smart Budget Management: Effectively manage your budget to maximize results, ensuring every dollar spent contributes to lead generation. 7️⃣ Continuous Monitoring and Optimization: Keep a close eye on key metrics like click-through rates and conversions, and optimize your campaigns based on performance. 8️⃣ A/B Testing Strategies: Experiment with different ad copies to identify what resonates best with your audience and refine your messaging for optimal results. 9️⃣ Legal and Ethical Compliance: Always ensure your advocacy aligns with legal advertising regulations and ethical guidelines. 10️⃣ Harness the Power of Call-Only Ads: Drive direct engagement and conversions by leveraging Call-Only Ads, which prominently display your phone number and encourage users to call your advocacy directly. #digitalamarketing #adovactes #googleads #ppc #lawyer

On average, you need 7 touchpoints before a person is going to purchase from your brand. Without dialed-in email marketing on the backend, you’ve no choice but to rely on paid ads (expensive) or organic content (unreliable) to hit those touchpoints and acquire a customer. But if you can get them into your email, you can directly reach them, continue the nurturing process and acquire a customer at a much lower cost. Hence why investing in email marketing is a no-brainer :-)

Are you curious about the different digital marketing ideas that will be popular in 2023? Check out this post to learn about everything from social media to email marketing. You'll also learn how to stay ahead of the curve & attract your ideal customers.

Biotech Networks has launched a new BD/Marketing Insights content series, check out our first post https://lnkd.in/gvifn39U We're tackling the "nuts and bolts" of sending successful marketing emails in the post titled "Top 10 Marketing E-mail 📫 Tips We’ve Learned From Sending 1.85 Million Emails a Year." We've included data from the past year and simple ways you can increase delivery, open and clickthrough rates. Posts in the BD/Marketing Insights series will be listed on the Biotech Networks media kit and we'll post a sign up form soon: https://lnkd.in/gDbeQdYD #emarketing #digitalmarketing #lifescience #biotech #marketing #emailmarketing

A must-read, informative article from Search Engine Land on modern lead-generation marketing: https://lnkd.in/euHW5QHB

Here's the zero-click marketing strategy I've set up for my business that I hope will make me $1M in revenue this year... My business, Narrative Bent, is a marketing agency that specializes in growing companies in "high stakes" fields like real estate, finance, B2B, and tech. We're practicing what we preach. This is the B2B sales and marketing playbook I'm running: 1. Vendi finds me ideal customers. 2. lemlist sends them a connection request on LinkedIn, maybe an email. 3. I post daily on LinkedIn about search and social media marketing, building a business, what I'm learning, what I'm doing, and what we've done. 4. I try to spark conversations with at least 50 people per week. If you react to a post I make, if you accept a connection request, or if you DM me — I'll probably try to get to know you better. 5. we're launching an email newsletter all about what works to grow businesses in high stakes industries. Stay tuned for that. 6. we're launching a video podcast all about what works to grow businesses in high stakes industries. Stay tuned for that! 7. we're trying to work with Databox to do original research on growth marketing in real estate, finance, health, B2B, tech, and other high stakes fields. 8. I'll use 5, 6, and 7 to start conversations with prospects. "I'd love to have you on as a guest of my show sometime!" "I'd love to feature you in this study!" 9. we'll reach out to OTHER podcasts and events to book me as a guest. 10. Miles Kovarik, my marketing specialist, cuts everything into multimedia content that we can use to post MORE on social media. 11. I pay attention to what resonates, and I post more about that. (see my "we're moving to a zero click" world post that just went viral over the weekend.) 12. when we see a topic work really well, we'll go deep on it and publish about it on our blog — then it will bring in SEO traffic and links. 13. we'll host live virtual events (webinars/workshops) on those topics. There's a lot involved but it accomplishes a few things: - I fill my prospect list, followers, and email list with my ICP automatically. - I grow my personal brand as someone who knows his stuff in marketing. - Narrative Bent becomes known for great search & social media marketing. - I get leads without spending a dime on ads or annoying people with spam. - I close leads faster because they already know me and want to work with me - over time, I grow inbound leads through social media and SEO and can slow down the manual outreach (or scale it up and grow faster, we'll see?) Does this sound like something you want to run for your business? I'd be happy to hop on a call and tell you more about it. Book an appointment ☝ or DM me sometime. #b2b

B2B business owner? Discover why organic marketing could be your secret weapon for success. Learn how to build trust, establish authority, and drive sustainable growth without breaking the bank on paid ads. https://lnkd.in/gx3AqpzU #B2BMarketing #OrganicStrategy