Invest in community management. I’ve encountered many brands that just want to post pretty content and miss out on opportunities to truly build and embrace community. Community management is one of my favorite parts of social media; it’s where I’ve helped guests solve problems and celebrate special occasions, where I’ve built media and influencer relationships, and where brand ambassadors are organically created. Invest in community management, and you will see results. Thanks for sharing your thoughts below, Codi Dantu-J..
Social Media Specialist | Skilled in Reputation Management & Customer Experience | Driving Brand Loyalty and Online Engagement Helping brands shine and create buzz online
It is the year of social media community management. As defined by Sprout Social, Inc. "social community management is the process of engaging audiences across social media networks to increase brand loyalty and grow authentic connections." More companies are recognizing the importance of having a dedicated team member to manage digital crisis communications. More companies are seeing how beneficial it is to have someone on their team to engage in PROACTIVE communications on the digital front. Community management is worth your time because it strengthens relationships with your customers and audience, it helps to increase brand visibility, and more importantly it shows your audience that you're listening and you care. Get into it!