Megan Harbold’s Post

View profile for Megan Harbold, graphic

Retail Media Expert, Strategic Consultant, Executive Go-To-Market Strategy and Lover of Board Games

A must-read for any marketer looking to understand how to truly measure their impact on the business. IAB does it again. There are some meaningful examples and explanations of measurement setup and tests - including how to set up a methodology for validating onsite/offsite/instore #omnichannel impact. It's on YOU to tell the story of how marketing is delivering growth, and not just a cost line on the P&L. You need to learn these methodologies, get inspired by the examples, and increase your analytical skills to remain successful as a marketer. Discover more here: https://okt.to/682FTt Skai

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics