I help hospital tech vendors rehab their content strategy to build value-based relationships with key enterprise healthcare decision makers 🏥 (Content Marketing Consultant/Freelance Writer/MBA)
The US hospital information system market is a $60 billion industry...but most tech vendors I talk to have a fuzzy idea *at best* of the true potential of their content marketing. They often under, or OVERestimate what's possible for their sales and marketing department. This makes it incredibly difficult to set realistic goals for a content marketing program...it's also why I always suggest some level of market research for early-stage programs before we do any significant content work. https://buff.ly/49tLJ5q
Founder @ Catalyst // We create founder-led content that drives revenue.
7moThat industry is booming, but it's vital to understand your audience accurately for success. Market research is key