Megan Morass’ Post

Brand reputation plays a role in whisky investment, as it significantly influences the perceived value and desirability of a product. Established brands with a long history of quality and craftsmanship, such as Macallan and Glenfiddich command higher prices and are often seen as safer investments. These brands have built trust and loyalty among consumers and collectors, making their whiskies more sought after in the market. Consequently, investing in whiskies from reputable brands can lead to higher returns and reduced risks, as their products tend to appreciate in value over time. To discover more, visit Direct Whisky Co. #whisky #rarewhisky #WhiskyCask #investment #investmentopportunity #investments #whisky #whiskyinvest #whiskyinvesting #WhiskyInvestment #whiskyinvestment #whiskyinvestments #cask #casket #caskinvestment

🍺 Who's ready to raise a glass at the Great American Beer Festival this weekend in #Denver? At BinkInc, we believe crafting a brand is just like brewing the perfect beer. Here’s why our Brand Positioning Workshops are basically the GABF of marketing: 1️⃣ Exploring Unique Flavors — Just like you sample crazy brews at GABF, we mix and match brand ideas to find your unique taste. 2️⃣ Taste Before You Decide — Ever taste-test a flight before picking your favorite? We do the same with brand messages to find the perfect blend! 3️⃣ Bringing Experts Together — GABF has the best brewers, and we've got the best brand pros to whip up your perfect identity. 4️⃣ Creating a Lasting Impression — The best beers stay with you long after the festival ends—just like a killer brand should. 5️⃣ Celebrating Craftsmanship — We craft your brand with the same passion that brewers put into their signature sips. #GABF #BrandPositioning #CraftYourBrand #MarketingMagic #branding #b2bmarketing #craftbeer

How to unlock the secrets to successful brand building with Daniel Szor of Cotswolds Distillery is now live! 🥃 https://lnkd.in/eWP5rsgw In the first of the Added Value series - we're kicking off with a bang and looking at the idea of storytelling and how narrative can not only shape your brand, but also build rate of sale through constant understanding of USP's. In our conversation, Dan shares some of the key lessons that have shaped Cotswolds' Gin & Whisky ranges into what they are today. This is what you’ll hear all about: ➡️ Anchoring a brand in a place or provenance ➡️ Identifying and embracing a clear unique selling point ➡️ Ensuring consistency in storytelling across your team ➡️ Why it's important to focus on the consumer, not just the product ➡️ And much more! Whether you’re starting out or looking to refine your brand, his insights will help you navigate the journey to success. You'll also find an article that helps further articulate the big takeaways and how to apply them yourself... 🎥 Head over to Everglow Spirits to watch the full conversation and learn from one of the best in the business! #BrandBuilding #CotswoldsDistillery #SpiritsIndustry #BusinessGrowth #EverglowSpirits #AddedValue The Gin Guild The English Whisky Guild

What does our Operations team do? It might be faster to list what they don't do! This trio (plus Stuart, who keeps them company) keep the whole business going in ways that nobody else can quite understand. Suffice to say that if you've ever had a Batemans from a pub, shop, or even at our brewery, it wouldn't have made it without these three. #batemans150 #realale #familybusiness

We did a launch event for our whisky ‘Dot’ and 'Alvin' during the Covid-19 pandemic. No points for guessing that it was an extremely challenging terrain to navigate but we managed to get through it. Here are some challenges we faced (besides the pandemic itself) and invaluable learnings we gained along the way: 🥃 One of the prominent challenges was the absence of the intended L1 owners at our event. We realised that these individuals were prominent businessmen who have limited availability and were unlikely to attend random launch parties, no matter how big they are. This made us reassess our approach to engage with key stakeholders 🥃 There was lack of proper distribution on liquor vends. This meant that potential customers who wanted to buy our product were unable to do so and reached out to us via Facebook. This made us realise that having a robust distribution network in place ensuring accessibility and availability is important before announcing the official launch of the product 🥃 We realised that our resources including money, time and efforts could have been allocated more effectively. For instance, giving out discounts to L1 owners might have yielded more fruitful results as compared to resources used on the launch event. This underscores the importance of strategic resource allocation and prioritizing the right things at the right time. Ultimately, our experience navigating these challenges during such unprecedented times has equipped us with invaluable learnings that will undoubtedly reflect in our future endeavors.  . . . . #vkmliquor #dotwhisky #LiquorIndustryInsights #learnings #Whisky #whiskyculture #launch #distribution #liquordistribution

Meet Andrew Tendick, President and Co-Founder of Proper Brewing Company! Check out our most recent episode of under the tent where they share how events have played a role in their growth and brand awareness over the years! 🔗 Link in the comments ⬇️ #craftbeer #craftbrew #craftbrewersconference #eventmarketing #fieldmarketing

🥃 Investing in Whisky Casks: What You Need to Know 🥃 There are two things to understand when #investing in whisky. Firstly, it was made to be drunk. Be it neat, on the rocks, or in your favorite cocktail, the master distillers created their whiskies with drinking in mind. Secondly, branding is everything. There are reasons why some distilleries can charge much more for their bottles of Scotch than others. When you're looking to build a portfolio with Cask Capital, these two factors will be at the front of our minds. Once we know what timeframe you are looking to #invest over, we will select a range of casks from a number of highly regarded Scottish whisky distilleries spanning different whisky regions. We will select casks from distilleries that are popular with independent bottlers looking for stocks to bottle. We are experts in analyzing pricing and reviews from these bottlers and we follow what brands of #whisky and the cask types they like to purchase. This ensures you will have a credible exit strategy when the time comes to exit your #investment. It is this kind of insider knowledge that sets Cask Capital apart from institutional-style #investors selling pallets of overpriced and not particularly popular brands of single-malt Scotch whisky. We ensure you purchase whisky that Scotch fans want to drink! Ready to build your whisky cask portfolio? Let’s get started. #WhiskyInvestment #CaskCapital #PortfolioManagement #AlternativeInvestments #LuxuryInvestments

www.spiritsinvest.com Even though many can debate about the taste of Johnnie Walker whiskies, but according to the empirical data of Kantar Johnnie Walker has entered the top five most valuable UK brands for the first time in 2023 (https://lnkd.in/gHSBNfEu) 🏆. Eventually all whiskies can make you drunk at the end of the day. Branding matters though! Whereas the spirits market is struggling (as we speak), based on our own data, the very 1st edition of the Johnnie Walker Blue Label Ghost & Rare Series is an exception among the heterogeneous group of whiskies. The Johnnie Walker Blue Label Ghost & Rare 75cl (🇺🇸 release) has never stopped climbing since 2020📈. In 2023 it increased 14.29% and year-to-date in 2024 it has continued the journey with another 8.33%. I can bet that not many know how it tastes, but the box and bottle do look fancy! 😍🤩 What are your thoughts about whisky invest/collecting? 🤩 #spiritsinvest #whisky #whiskyinvestor #liquidgold #scotchwhisky #whiskyindex #whiskydata #whiskyinvest #whiskycollector #branding #johnniewalker #diageo

🏈 Kick off your marketing game right and let your brand shine! 🌟 Whether it's custom beer glasses like this one or other branded goodies, we've got you covered. 🍻 #jcmbranded #promotionalproducts⁠ #branding101⁠ #brandingdesign #merch #brandingagency #brandinginspiration #swag⁠ #brandidentity #mybrand #mybrandingstrategist #localbrewries #localbeer #beerclub #superbowlweekend

Want to #invest in #whisky casks? Cask Capital’s insider knowledge makes all the difference. Discover how Cask Capital helps you build a portfolio with whisky that Scotch fans truly want. #CaskCapital