Addressable TV Is a Must-Buy. With adoption surging to over 50% of advertisers—up from just 35% last year—addressable TV is no longer a "test budget" tactic. In the article below, industry leaders share insights on the rise of addressable and its benefits to advertisers. Representing 75% of U.S. Addressable households, Ampersand should be your first call when entering the world of addressable. We can't wait to hear from you. https://bit.ly/416yPtv #MovingTVForward #AddressableTV #TVAdvertising #AdTech
Ampersand’s Post
More Relevant Posts
-
"Taking attention one step further, Telly TV, a two-screened, ad-supported smart TV (which serves hundreds of ads per day), may have made the most notable measurement impression. During Telly’s presentation, chief strategy officer Dallas Lawrence noted that Telly delivers ads based on customer-volunteered data and can tell when consumers are sitting in front of the screen, giving advertisers more accurate measurement and eliminating wasted impressions from when a device is running and viewers aren’t in the room." https://lnkd.in/gi3xjtxt
3 Takeaways From 20 Companies Shaping the Future of TV Ads
adweek.com
-
Empathetic, servant leader helping solve problems for Marketers & helping others wherever I can
The last few years have been filled with dynamic developments across the TV advertising landscape. So, how are things looking for 2024? Dig into everything you need to know about convergent TV advertising: https://ow.ly/JNYq30szPYh
Convergent TV Advertising in 2024 - Basis Technologies
https://basis.com
-
The last few years have been filled with dynamic developments across the TV advertising landscape. So, how are things looking for 2024? Dig into everything you need to know about convergent TV advertising: https://ow.ly/knWO30sA1B0
Convergent TV Advertising in 2024 - Basis Technologies
https://basis.com
-
Chief Investment and Media Officer | Ad Tech & Digital Media | CHIEF Member | Transforming the Way Marketers Plan, Buy, Optimize, and Report their Digital Campaigns
The last few years have been filled with dynamic developments across the TV advertising landscape. So, how are things looking for 2024? Dig into everything you need to know about convergent TV advertising: https://ow.ly/Ku3W30sB2Be
Convergent TV Advertising in 2024 - Basis Technologies
https://basis.com
-
The last few years have been filled with dynamic developments across the TV advertising landscape. So, how are things looking for 2024? Dig into everything you need to know about convergent TV advertising: https://ow.ly/4bn330szVs1
Convergent TV Advertising in 2024 - Basis Technologies
https://basis.com
-
Executive Leader | Chief Marketing Officer | Ad Tech & Digital Media | Non-Profit Board Member
The last few years have been filled with dynamic developments across the TV advertising landscape. So, how are things looking for 2024? Dig into everything you need to know about convergent TV advertising: ow.ly/i2t630szO0h
Convergent TV Advertising in 2024 - Basis Technologies
https://basis.com
-
The inclusion of 3PD in CTV is often downplayed...but is often a critical component to drive KPIs. Driving not only obvious performance...but also contributing to the engagement between a viewer and the platform. "95% of advertisers report they are at least considering addressable TV today and over half say it is a must-buy, reflecting a +51% lift from the year prior. The top four strategies for using addressable TV are: 1. Optimize reach and frequency 2. Complement traditional (linear) TV buy 3. Reach an audience with specific messaging/creative(s) 4. Integrate first-party and third-party data to reach the right audience"
Addressable TV Advertising: A Tipping Point - Go Addressable
https://goaddressable.com
-
The last few years have been filled with dynamic developments across the TV advertising landscape. So, how are things looking for 2024? Dig into everything you need to know about convergent TV advertising: https://ow.ly/bZRY30szTZy
Convergent TV Advertising in 2024 - Basis Technologies
https://basis.com
-
Director of Client Development || Revenue Generator || Relationship Builder || Strategic Partnerships
The last few years have been filled with dynamic developments across the TV advertising landscape. So, how are things looking for 2024? Dig into everything you need to know about convergent TV advertising: https://ow.ly/tvuH30szU5T
Convergent TV Advertising in 2024 - Basis Technologies
https://basis.com
-
The last few years have been filled with dynamic developments across the TV advertising landscape. So, how are things looking for 2024? Dig into everything you need to know about convergent TV advertising: https://ow.ly/O4sP30sAeyx
Convergent TV Advertising in 2024 - Basis Technologies
https://basis.com
