Gina Ferraro’s Post

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President, MediaMark Spotlight

Assumptions Can Be Costly in Business In the fast-paced world of business, it’s easy to make assumptions. Whether it’s about your customers, your market, or even your own internal processes, assumptions can feel like shortcuts to decision-making. But here’s the reality: assumptions can cost you big. Making decisions based on assumptions instead of data leads to missed opportunities, misaligned strategies, and even financial losses. Your customers evolve, markets shift, and competitors don’t stand still. It's crucial to stay informed, adapt, and never assume you know all the answers. Challenge your assumptions, ask the right questions, and back your strategies with solid insights. Your business depends on it. #BusinessGrowth #mediamarkspotlight #businessdevelopment #revenuegrowth

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