Jonathon McKenzie’s Post

If you're an artist, it's crucial to learn about effective strategies for marketing yourself, gaining airplay, leveraging earning platforms, and selling merchandise. Below is a guide to help you. https://lnkd.in/dJpQurZD

The final two months of the year represent a furious sprint of a mountain of “things” that need to be done which can feel ridiculously overwhelming. In today’s brandivate #blog, Bill Petrie shares a lesson he learned from a song to keep pressing forward. #marketing #branding #promotionalproducts #brandedmerchandise

Is Feature-Based Selling Dead? What The Miseducation of Lauryn Hill Can Teach Us About Winning Hearts with Value-Based Marketing 🎶 Lauryn Hill didn’t just drop an album—she created an emotional experience. Like her music, your product needs to connect on a deeper level than just features. 💡 Lead with Value: Show how it improves their life. 💡 Make It Personal: Lauryn’s music hit because it was real—so should your product. 💡 Support with Features: Use them to back up that emotional connection, not replace it. Want to turn customers into fans? Sell the experience, not just the specs. ➡️ Dive into our latest blog: https://ow.ly/pmcm50U3mHE #ValueSelling #Marketing #LaurynHill #Leadpages

Thompson Twins on the office jukebox today with lessons in #Marketing and #BrandDistinctiveness. Marketing is about creating distinction and capturing an audience - either by standing out in a crowded marketplace or creating an entirely new marketplace. In the case of the 1980s Thompson Twins, their brand was a little misleading and confusing and that’s why it worked. They bucked the trends of their time. The Thompson Twins were neither twins nor a duo during their peak years. They were a trio. What’s more, they got rid of all the typical members of an 80s band including dropping the multiple guitarist and lead drummer model. They carved out a lane of instrumentation with worldly emotional melodies, percussions, xylophone and chord changes and rhythms that took you on a hypnotic journey. Unlike many conventional pop bands and artists, they never had a formula for what they did, which made their subsequent albums and success hard to replicate in their later years. “Hold Me Now” became the Thompson Twins’ biggest hit in America, but at the same time, it pressured the band to produce top-selling music even when they were not completely comfortable with that. This ultimately began their subsequent disbanding and reformations. They had one of those careers where they were really big for only 3 or 4 years, but they packed a lot in those years. In 2005, this song ranked on Blender’s list of “The 500 Greatest Songs Since You Were born.” Why are they a lesson in marketing? Because even though they only had major success for 3 or 4 years, GenXers have never forgotten them. They truly were distinct…and good! 🎶

Who’s afraid of marketing?  🫵🏼 You should be ..if you are not learning from Taylor Swift’s strategies. Even if her music is not for you, Taylor Swift built a $1B+ empire through her art. And what’s unique about her success is that she did it all on the basis of music and tour sales. So, what’s the secret? While she has many effective marketing strategies, let’s dive into one of her best: building a community with an incentive other than free stuff - information 👇🏽 #marketing #TaylorSwift

Taylor Swift isn't just a music icon, she's a marketing mastermind 🎯 From surprise drops to fan engagement, she knows how to turn every move into a moment. Her strategy? Genius. Her impact? Unstoppable. 👑 #MarketingGenius #TaylorSwift #SwiftieMagic #Marketing #marketingstrategy #Marketingtips #Digitalmarketing #Digitalmarketingagency #DUbaibusiness #DubaiMarketing

As a marketer, you have got to applaud the originality and wildness of Taylor’s marketing moves 👏🏼 #madovermarketing #advertisingandmarketing #socialmedia #marketing #advertising #taylorswift #swifties #strategy #music #artists #branding #creative #ideas #digitalmarketing #business

With each release, Taylor Swift proves she's not just a musician—she's a marketing mastermind! Her newest album, “The Tortured Poets Department,” has shattered records left, right, and centre - swipe to know more about it! Stay tuned for the latest news on digital marketing! #tdf #thedesignfirm #marketingmagic #taylorswiftalbum #taylorswift #thetorturedpoetsdeparment #taylorswiftnews #thetayloreffect #brandbuilding #socialmediamarketing #digitalmarketing #contentmarketing #brandawareness #onlinemarketing #marketingtips #communitymanagement #engagement #socialmediaroi #marketingtrends #contentstrategy #instagrammarketing #facebookads #linkedinmarketing

Taylor's marketing strategies are incredibly original and daring. As a marketer, you have to applaud her creativity and fearlessness. 👏 . . . . . #digidir #advertisingandmarketing #socialmedia #marketing #advertising #taylorswift #swifities #strategy #music #artists #branding #creative #ideas #digitalmarketing #business

Time to spin your brand's fresh vibe! No one likes bland brands and we'll make sure you're not one of them! Let's add some serious flavor to your brand. Hit us up to start the remix! canvasdigital.net #canvasdigital #digitalagency #branding #brandingstrategy #brand #branddesign #brandidentity #marketing #marketingstrategy #recordlabel #record #records #music