⚽Fully swept up in 𝐄𝐔𝐑𝐎 2024 fever? We are too! It's a glorious summer of sport - with the 𝐄𝐔𝐑𝐎 & T20 𝐂𝐫𝐢𝐜𝐤𝐞𝐭 𝐖𝐨𝐫𝐥𝐝 𝐂𝐮𝐩 underway, and so much more to come - from the 𝐎𝐥𝐲𝐦𝐩𝐢𝐜𝐬 & 𝐏𝐚𝐫𝐚𝐥𝐲𝐦𝐩𝐢𝐜𝐬 to 𝐖𝐢𝐦𝐛𝐥𝐞𝐝𝐨𝐧! This means it's also a glorious time to leverage influencer marketing for your brand! 🔥Social content in Week 1 of the 2020 Olympics saw a 1000% engagement boost 📈Podcast streams increased 80% during the Women's World Cup kickoff Sport offers endless opportunities for brand involvement, but athletes are not the only influencers you can leverage! We're breaking down some key opportunities & top tips to maximise your influencer marketing strategy this sporting season! P.S Which sporting event are you most excited for? Let us know in the comments! #InfluencerMarketing #Euro2024 #Olympics #CreatorEconomy
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Introducing 3 of Out2Win’s Top 10 Athlete-Influencer Olympians in the 2024 Paris Olympics: They're all 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞𝐬, 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬, and some serious 𝐮𝐩-𝐚𝐧𝐝-𝐜𝐨𝐦𝐞𝐫𝐬 you might not have heard of.... just yet. These Olympians are genuine influencers—from 🌟 𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐬𝐭𝐚𝐫𝐬 like Ilona Maher: 1.7M Total Followers 🎬 𝐒𝐭𝐚𝐧𝐝𝐨𝐮𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐞𝐫𝐬 including Erik Shoji: 304K Avg. Reel Plays 💎 𝐇𝐢𝐝𝐝𝐞𝐧 𝐠𝐞𝐦𝐬 such as Anna Hall: 31% Instagram Growth (2024) Now, competing in one of the largest platforms in all of sports, these athletes have more of a chance than ever to maximize their brand growth. Check out the full list and a detailed statistical analysis of all 10 of our picks in our Olympic Athlete-Marketability Report! ⬇ https://lnkd.in/dKuHpaNM #Paris2024 #AthleteMarketing #InfluencerMarketing #NIL #SportsMarketing
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Why Did IPL 2024 Outshine T20 World Cup in Social Media Engagement? 🏏📊 Our latest Qoruz insights, reveal a shocker 😲: IPL 2024 stole the social media spotlight, leaving the global event T20 World Cup trailing behind! Check this out: Influencer Activity: 60K influencers were buzzing about #IPL2024, while only 12K chatted about the #T20WorldCup Engagement Rates: IPL scored a whopping 2.89 engagement rate, while the World Cup managed 1.2. Highlight Reel: The #INDvsPAK match during the World Cup hit an engagement rate of 4.7! So, what’s the secret sauce? Our data points to: Comprehensive Branding: IPL’s reach was off the charts, spanning diverse regions. Innovative Social Media Strategies: The IPL nailed it with creative campaigns with top #influencers that fans loved. Cricket Fatigue: The World Cup’s traditional methods couldn’t keep up. IMHO, these insights highlight the game-changing power of strategic influencer campaigns. As we’ve seen, data-driven strategies are the MVPs in driving fan engagement and brand visibility.
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🏅 In 2020, the Olympics made huge strides on social media, gaining 113M new followers for athletes and organizations. Now the 2024 Olympics promises even greater opportunities for athlete influencers and brands. 𝗟𝗲𝘁’𝘀 𝗿𝗲𝗰𝗮𝗽 𝗮𝗻𝗱 𝗹𝗼𝗼𝗸 𝗮𝗵𝗲𝗮𝗱: 2020 Highlights: - 𝟮𝟯𝟮𝗞 Total Social Posts - 𝟯.𝟴𝗕 Views + Engagements - Restricted video content sharing 2024 Opportunities: - Favorable time zones for US viewers - Women’s sports viewership at an all-time high - 𝗔𝘁𝗵𝗹𝗲𝘁𝗲𝘀 𝗰𝗮𝗻 𝗽𝗼𝘀𝘁 𝗽𝗵𝗼𝘁𝗼𝘀 𝗮𝗻𝗱 𝘃𝗶𝗱𝗲𝗼𝘀 𝘂𝗽 𝘁𝗼 𝟮 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝗹𝗼𝗻𝗴, 𝗶𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗢𝗽𝗲𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗖𝗹𝗼𝘀𝗶𝗻𝗴 𝗖𝗲𝗿𝗲𝗺𝗼𝗻𝗶𝗲𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗢𝗹𝘆𝗺𝗽𝗶𝗰 𝗩𝗶𝗹𝗹𝗮𝗴𝗲 ⭐ The Olympics has always been a golden opportunity for brands. Now, Olympians can become major brand ambassadors on social media, and brands are wisely taking notice with $𝟯𝟱𝟬𝗠 in ad spend from first-time Olympic advertisers. Reese’s has already expanded their social media presence with stars like Alex Morgan and Sophia Smith. Meanwhile, VKTRY Gear Insoles has been strategically collaborating with athlete influencers from the games to enhance their brand visibility. At Out2Win Sports, we know Paris will be game-changing for athlete influencers and we’ll be sharing what brands need to know this olympics to invest wisely, discover hidden gems, and achieve greater ROI in athlete-marketing. Join our weekly report for the full-insights: ⬇️ https://lnkd.in/eP_4enwc #Olympics2024 #AthleteInfluencers #SocialMedia #BrandMarketing #SportsMarketing #InfluencerMarketing
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Attn: Fitness and Sports Brands Is your brand breaking records? Trivium PR helps fitness and sports brands maximize visibility through media coverage, influencer partnerships, and digital campaigns. Let’s take your brand to the next level of success. #fitnesspr #sportsmarketing #brandperformance #triviumpr
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🚀 Calling All Innovative Brands! 🚀 Hey there, LinkedIn fam! 👋 As an athlete-influencer with my sights set on the Olympic 2024 Trials, I'm pumped to share some game-changing stats with you today. Fact: Athletes on social media boast an average engagement rate of 5.6%—that's beating out the influencers! It's all about that authentic connection, folks. Now, here's where the magic happens: I'm gearing up for the Canadian Track and Field National Championships, and I'm on the lookout for brands ready to join me on this exciting journey. Why me? Well, 75% of consumers find athletes more authentic than traditional celebs. Trust me, authenticity is my middle name! 😉 Check out a sneak peek of my recent collab with Saladmaster. It's all about showcasing the power of influencer marketing in action. So, if you're a brand ready to make waves and connect with Gen Z and Millennials in a real, genuine way, let's chat! Drop me a message, 📧:[email protected] and let's make some epic moves together. 🌟 #AthleteInfluencer #SponsorshipOpportunity
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𝐓𝐡𝐞 2024 𝐏𝐚𝐫𝐢𝐬 𝐎𝐥𝐲𝐦𝐩𝐢𝐜𝐬: 𝐖𝐡𝐞𝐫𝐞 𝐀𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐁𝐞𝐜𝐨𝐦𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 🥇 As the 2024 Olympic Games come to a close end, we await the Paralympics starting on August 28, it’s essential to reflect on this event that has undoubtedly marked a significant turning point not only in the world of sports but also in social media! The Olympics have significantly evolved, transitioning from an event predominantly watched on television to one that is massively consumed on social media, making this edition the most digital ever. This unprecedented digital dynamism is largely driven by the engagement of athletes, who have become true influencers, eagerly sharing their experiences online.🤳 👉Read the full article here: https://hubs.la/Q02LR_1C0 #humanizemarketing #influencermarketing #olympicgames #paris2024 #sportmarketing
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📣 SIGN UP NOW FOR OUR NEXT VIRTUAL EVENT! 📣 Fans are gearing up for a summer of major sporting events, from the #Olympics and #Paralympics, to #Wimbledon and the #Euros. So, how can brands make noise and create meaningful engagement with their audiences through social and influencer marketing? 🏅 Join Goat experts, Jack Edwards, Piet Dayney and Thomas Bore, plus Purple Goat Agency's Dom Hyams, to discuss! In a 45-minute virtual panel, they'll cover: 🏀 The Role of Influencers in Sport: How has it evolved and how are brands partnering with creators around major sporting events? 🏀 Creating a Stand-Out Brand Activation this Summer: From inclusive experiences to creator campaigns, how do you build a winning strategy? 🏀 Beyond 2024: How will this continue to change as influencer marketing evolves (and how can brands prepare)? Find all the details and sign up to watch live or on-demand from the link in comments 👇 #sportmarketing #influencermarketing #socialmediamarketing #summerofsport #brandexperience #creatormarketing #tiktokmarketing #influencermarketingagency
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The Paris #Olympics2024 is just around the corner, and it's time for betting sites to gear up for a gold rush! 🥇 With millions of eyes glued to the screen, this global sporting event presents a unique opportunity to engage new audiences and boost betting activity. Here’s how betting sites can make the most of the Olympic fever: 🎲 Offer a wide range of betting options: From outright winners to specific events and prop bets, cater to diverse bettor preferences. 🔢 Leverage data and analytics: Use data-driven insights to identify popular sports and athletes, tailoring your marketing efforts accordingly. 📜 Create engaging content: Produce compelling content around the Olympics, featuring expert analysis, predictions, and behind-the-scenes coverage. 👯♀️ Partner with influencers: Collaborate with sports influencers to reach a wider audience and generate excitement. 🎯 Run targeted promotions: Offer exclusive bonuses, free bets, and other incentives to attract new customers and reward loyal ones. Are you ready to make the most of the Paris Olympics? Let's discuss how Affnook can help you achieve your goals!
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Every athlete wants to ✨commercialise✨ their brand, but what does that actually take? ✅ Media Kit ✅ Pitch Deck ✅ Confidence in the value of your brand ✅ An understanding of what value you can offer to a partner In one of our most popular Masterclasses to date, athletes will learn how to pitch themselves to potential partners and land that sponsorship deal. Hosted by Gracie Strawn, a global industry expert in influencer partnerships and social media marketing. Masterclass 09 is now live on www.playapower.com DM us now to find out how you and your athletes can get started! #sportsmarketing #personalbranding #athletemanagement #sportsbusiness #growyourbrand
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Are the Paris 2024 Olympics redefining marketing? 🏋️♀️🏅🏊♂️ Sporting events, such as the #Paris2024 #Olympics that have typically relied on people tuning into their television to watch them live have had to be creative with the way they advertise, as television audiences decline 📺 📉 Our latest article explores this shift, and the creative ways that brands have marketed their Olympics campaigns, including: 📖 How storytelling marketing is replacing traditional ads 🤸♀️ The impact of influencer marketing and athlete partnerships 📣 The role of digital PR in modern campaigns Read more 👉 https://bit.ly/4dATA3L #DigitalMarketing #SportsMarketing #Olympics2024
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Head of Gaming at Media Bodies 👾 | Data Led Influencer Marketing: YouTube, Podcasts, Instagram, TikTok & Twitch |
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