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How AI and PR-Friendly Experiences are Shaping the Future of PR in 2025 🌎📢 Edward Low, CMO at We Are Collider, has been featured in TechRound's latest article, which spotlights insights from the Chartered Institute of Public Relations’ 2024 State of the Profession report. Ed joins some of the biggest voices in the industry to share predictions for the future of PR. “With PR-friendly brand experiences becoming an increasingly important part of the marketing mix, alongside ongoing breakneck speed leaps forward in AI, next year will see experiences further enhanced with more impressive image-generation booths. From a consumer finding themselves in the team line-up for the England football team to becoming a member of their favourite band, such booths can create a lasting impression by generating hyper-realistic renders of consumers embedded in their passion environments.” We work closely with our sister agency Seven-Communications in helping to amplify our experiential work through creative communications and PR. Click HERE to read the full TechRound article and dive into the future of PR: https://lnkd.in/davr4N-9 We Are Collider x #PR2025 #PublicRelations #AI #BehaviouralScience #Creative #Innovation

Exciting insights from Edward Low, CMO at We Are Collider, featured in TechRound's latest article on the future of PR in 2025! Check out Ed's predictions and more in this must-read piece below. #PR #Innovation #AI 

Excellent tips from Whitney Deterding for Spin Sucks: How to Use AI In Public Relations to Amplify Your Strategy. PR professionals constantly seek ways to streamline their busy days and achieve better outcomes. AI promises to change public relations, but can it truly enhance this field without jeopardizing its core principles? Lindsay Scheidell, founder of Hadley PR, sees AI as a means to “enhance everyday efficiencies at work.“ She explains, “Consider AI-supported media monitoring as an example. I’d much rather spend a chunk of my day building strategy and pushing creative work than spend more time tracking down exposure.” In this guide, we’ll discuss how you can integrate AI seamlessly into PR practices to enhance your strategy and boost efficiency.

Generative AI is transforming how we manage media relations, create content and track public sentiment! From automating press releases to crafting personalized campaigns, AI offers practical tools to optimize PR efforts. Read this article by Lora Kratchounova on how AI and Public Relations are evolving together! #AIinPR #GenerativeAI #DigitalTransformation #PublicRelations #PRTech #MediaStrategy #AIForBusiness #Innovation #ContentCreation #CommunicationsTech #FutureOfPR

Elizabeth Shea with REQ, An Agital Company recently shared her some of her thoughts on top trends to expect in PR for 2024 including: 👨💻 AI and Automation: Expect AI to streamline #pr tasks like media monitoring and content generation, though challenges like disinformation and data privacy must be addressed. 🔄 Blurring of PR and #Marketing: PR and marketing will collaborate closely, emphasizing comprehensive ROI calculations and paid content strategies. 🎙 Data-Driven Storytelling: Data-based narratives will be crucial for pitching original stories to the media. ✍ Purpose-Driven Communication: Companies will be evaluated on values and societal contributions, requiring effective crisis management strategies amid global conflicts and sensitivities. Meltwater has spent the past few years anticipating these changes and bolstering our capabilities with generative AI and AI analysis, developing an omni-channel PR/Social suite that facilities conversations between marketing, social, and communications teams, and updating our reporting capabilities to make data-driven storytelling even easier! Future is looking bright 😎

The more effective your AI public relations prompts, the better the systems can deliver on-point and effective results. This article on the Spin Sucks blog shares some guidelines to avoid producing AI-generated content that requires extensive editing or complete rewrites. https://ow.ly/jnGA50SRfXl

Here's an interesting stat and one that needs a bit of further investigation. PRWeek UK report that "One in three PRs would trust AI to handle crisis comms". Research by Ingenuity surveyed 150 senior PR and comms professionals from brands and agencies. While this was the PR discipline least likely to be handed over to AI by practitioners, I'm still surprised with how high this figure is. Would you be confident in handing over a crisis comms situation to AI tools? https://lnkd.in/eK-J8Mtn #ai #pr #crisiscomms #publicrelations #prsoftware #mediaintelligence #communications

Thank you ADGULLY for this wonderful article on how I think #artificialintelligence will drive PR in the days to come - #candidcommunicationbypg The future of public relations (PR) will be fundamentally shaped by artificial intelligence (AI), transforming how brands connect with their audiences. AI-driven tools are already revolutionizing content creation, media monitoring, and audience analytics, enabling PR professionals to craft highly personalized and data-backed strategies. By automating repetitive tasks such as press release distribution and sentiment analysis, AI allows PR teams to focus on creative and strategic initiatives. Predictive analytics powered by AI will help anticipate trends, manage crises more effectively, and deliver real-time insights, making campaigns more agile and impactful. As AI continues to evolve, it will empower PR practitioners to build deeper, more authentic relationships while scaling efforts with precision and efficiency. https://lnkd.in/dvvZvKyg

We are running a month-long exercise, where we will feature insightful and important articles/interviews on #PR and #Communication. We are hoping to share one article a day. Today's article ✨ PR Industry Goes #Digital: AI, #Content, and Crisis Management Karan Bhandari, MD at Weber Shandwick India, discusses how PR is evolving with AI tools like AI Sandbox and the increasing importance of real-time crisis management. PR agencies must adapt to the changing landscape by focusing on creativity, content discovery, and anticipating future trends. https://lnkd.in/gRDJYJuX #PR #AI #CrisisManagement #DigitalMarketing #PublicRelations

Thanks PRToolFinder for raving about us! PRtoolsfinder helps PR professionals find the perfect tool for any task. Check out their review of Dazzle and discover even more awesome tools 🛠️ https://lnkd.in/dyHaVWzS "Dazzle is different from the other media databases we’ve experienced both in function and in pricing. It leans on a variety of LLM models and search engines to fetch relevant information, giving PR pros the most timely and accurate results on the Web without being dependent on static media databases that quickly become outdated." #AI #PR #PublicRelations