McKenna Marketing Solutions’ Post

Black Friday is no longer a one-day event. Leading brands know strategic buildup captures consumer attention early and converts it at the right moment. 🛍️⏱️ In our Black Friday Brand Breakdown, we unpack how brands can analyze consumer search data and online market share to engage shoppers before the big day and drive conversions when it matters most. Get the full insights here: https://bit.ly/45pWCVu #BlackFriday #ConsumerTrends #MarketingStrategy

Black Friday Magic: 37X ROAS for Our Premium Fashion Brand! ✨ Our Black Friday sale just blew our expectations out of the water – 18K spent, 37X ROAS in the bag! 🎯 Here’s what made it work: Laser-Focused Targeting – Reached high-value customers and lookalikes who are ready to shop premium fashion. 🎯 Luxury Visuals & Urgency – High-quality, aspirational creatives + limited-time offers = instant conversions. 🛍️ Real-Time Optimization – Active tweaking to scale budgets and boost top-performing ads. ⚡ Post-Sale Engagement – Follow-up offers to keep the momentum going through the holiday season. 📧 Excited to carry this energy into Cyber Monday and beyond! 💥 💬 What about you? How did your Black Friday go? Let’s share tips and insights!👇 #BlackFriday #ROAS #D2CBrandOwner #EcommerceSuccess #FashionMarketing #PremiumBrand #HolidaySales #MarketingStrategy #Offer

𝗨𝗻𝗹𝗲𝗮𝘀𝗵 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗦𝗮𝗹𝗲𝘀 𝘄𝗶𝘁𝗵 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝗶𝗴𝗻𝗮𝗴𝗲 𝗜𝗱𝗲𝗮𝘀! 🛒 Black Friday is a pivotal event for retailers, offering a prime opportunity to captivate shoppers and drive revenue. Leveraging the power of digital signage can elevate your campaigns and create an engaging in-store experience that maximizes conversions. Here are some effective content strategies to boost your Black Friday success: 🕒 Countdown Displays: Highlight limited-time offers with countdown timers to create a sense of urgency and excitement. 🔄 Dynamic Promotions: Rotate deals across different categories to keep content fresh and appeal to diverse shopper interests. ⚡ Scarcity Messaging: Use bold visuals and phrases like “Only a Few Left” or “Hurry, Sale Ending Soon!” to motivate immediate action. 🎨 Engaging Visuals: Incorporate vibrant colors, motion graphics, and striking headlines to grab attention and entice exploration. 🖱️ Interactive Features: Add touch-enabled elements like “Reveal Your Deal” or “Scratch to Unlock Savings” to boost engagement and make shopping fun. 📊 Real-Time Stock Updates: Keep shoppers informed with live inventory data to showcase fast-selling items and drive urgency. 📱 Social Media Integration: Share customer excitement by displaying live social media feeds, encouraging others to join in the Black Friday buzz. With tailored digital signage solutions, retailers can streamline content management, adapt promotions in real-time, and enhance customer interaction. Whether it’s showcasing deals, creating immersive visuals, or engaging through interactive displays, these strategies are designed to deliver exceptional results. 💡 Let’s work together to make your Black Friday campaign a success! Connect with us today to explore our range of digital signage solutions. #BlackFridaySales #RetailInnovation #DigitalSignage #CustomerEngagement #Ethniks

🛍️ What’s the deal with Black Friday? *Seinfeld voice* It’s not just about discounts it's about data-driven strategy. Dive into key insights with Brandwatch to see how contests, interactive campaigns, and brand visibility are shaping consumer behaviour this season. Check out the top six trends that brands can’t afford to miss for 2024👉 https://ow.ly/QyLA50U7Ktr

🎄 Give your holiday campaigns a boost with insights from our article with The Drum ! We cover everything from capturing attention with sustainable messaging to aligning offers with shopper behavior. Whether you’re prepping for Black Friday or Boxing Day, our guide has you covered! 🎁Read: https://ow.ly/Lpgc50TXzgc #HolidayMarketing #AdStrategy #Q4Marketing #DigitalAds #HolidayTrends #BlackFriday

🛍️ Ready for Black Friday? Make every dollar count! This CustomerThink article has quick tips for retailers to optimize their social media, creative, and customer care strategy for maximum impact: 🔹 Targeted Ad Spend: Reach high-intent audiences for better ROI. 🔹 Stand-Out Creative: Go beyond discounts to resonate with shoppers. 🔹 Responsive Care: Handle inquiries quickly for a smooth experience. Read more to prep your brand for success! Full Article: https://lnkd.in/dcskyTtH #BlackFriday #RetailMarketing #CustomerExperience

Leveraging Black Friday For Brand Building Black Friday has been a tradition since the 1950s and is considered the official start of the Christmas shopping season. It is a push for online shopping and to increase sales at a massive discount. The fun part? Black Friday campaign attracts over 70% new audience to a brand. This concept encourages businesses who operate at a financial loss, or are “in the red,” to finally make profit through massive sales to put them back “in the black. This idea of black friday puts brands in position to make more sales and connect with customers using the whooping discount method. It is evident that black friday has come to stay and has been consistently successful for some brands especially lifestyle brands. These brands have leveraged black Friday as a tool for brand awareness and, importantly, sales. Black Friday is held on the fourth Friday of November every year and as such, brands have begun advertising and planning towards this big day. Infact, this concept has been adopted as a month-long campaign in order to connect and expand the customer bracket and interest. Brands can leverage black friday by; ✔️Creating irresistible offers, ✔️Maintaining a unified communication ✔️Create a unique customer experience, ✔️Create a sense of urgency. ✔️Have a good product. ✔️Remove any barriers while purchasing. ✔️Create a help support desk ✔️Push advertising on all plaforms. These irresistible offers are binded by a limited time frame sparks the excitement in the mind of shoppers and makes the whole concept different from other occasions in the year. How can brands create irresistible offers? Creating an irresistible offer requires knowing the unique objectives and the kind of experience you want for your customers. How do you create an offer that will benefit you and the business? Do you want “It is too good to be true” kind of experience? Customer experience is linked when you have a good product/service and when there isn't any barrier while purchasing.This is to say, brand communication is simple, straightforward and easy to understand on all platforms. There is an active help desk 24/7 support and customers can connect to the human side of your brand. Just like every other marketing campaign, your black Friday initiative can generate results when the internal communication is strengthened. Lessons after Black Friday Campaign- Don't stop strengthening your brand communication after black Friday and continue to enforce all forms of advertising to meet your audience. #NutPR #blackfriday #Event #Communication

Black Friday is more than an initiative, it is a tradition. The beauty of it is that every year, black Friday attracts a new audience to a brand. it is worth leveraging on as a brand or business. However, the argument has been that black Friday favours lifestyle brands. Well, for me, I think black Friday favors all brand types depending on your offerings and goals. Just that, lifestyle brands tend to see significant sales. Also, I think it is dependent on the product need at that time. #blackfriday #marketing #communication

🎉 Ready to Crush Black Friday? We’ve Got Your Back! 🎉 We all know Black Friday is coming... and so is the social media chaos. 😵💫 But don’t worry, we’ve got you covered with 30 awesome Instagram templates designed to make your Black Friday posts look like a million bucks (without the stress or the caffeine overdose)! ☕💻 https://lnkd.in/d6ZJFhAn What you get: 30 Instagram posts & stories. 1080x1080 pixels of pure marketing magic. 🧙♂️✨ A link to easily edit them and make your brand shine! Just grab our templates, make a few clicks, and watch your Black Friday sales roll in faster than a shopper in a stampede for that last TV. 📺💥 So, what are you waiting for? Stop making “meh” posts and start making killer Black Friday content that will have your followers smashing that “Add to Cart” button! 🛒💸 👉 Ready for your easiest Black Friday ever? Check out the templates now! #blackfriday #marketingtips #socialmedia #instagramposts #smallbusiness #ecommerce #blackfriday2024 #onlinesales #digitalmarketing #shoponline #instagrammarketing #templates #blackfridaysale #customizabledesign #socialmediacontent #salesstrategy #businessgrowth #graphicdesign #smallbiz #instastory #marketingstrategy #socialmediatemplates #brandpromotion #salesfunnel #businessowner #retailbusiness #holidaymarketing #contentcreation #designinspiration #creativecontent #instagramtemplates