Dan McAllister’s Post

Many automotive OEMs and their dealer networks are at a standstill in digital marketing strategies: how to make the most out of the customer & vehicle data available? Which technologies to invest in? How to personalize sales and service offerings and secure data privacy?    While dealers often have access to a wealth of information, the real magic happens when this data is transformed into actionable insights at the dealer level. This conversion is key to driving sales and enhancing the overall customer experience.   This is where digital collaborative marketing comes into play, offering a transformative solution. By working together, OEMs and dealers can unlock direct benefits for both automotive sales and aftersales, creating positive and lasting effects for OEMs.   Stay tuned for the six best practices of digital collaborative marketing that can help you stay ahead of the curve! 🚀 Beate Rosenthal Steffen Thiel Marvin Kattendiek Raphaël Bacal #RolandBerger #OEM #Dealerships #AutomotiveSales #DataDrivenInsights  

Stop Promoting Your Competitors—Transform Your Customer Lounge into a Revenue Driver This Ford ad was running in a Kia dealership. If I asked whether you'd let competitors advertise inside your dealership, you'd likely say a firm "No." Yet, over 95% of the dealerships I visit unknowingly do just that by running cable TV in their customer lounges While some dealers pay over $200 for cable, these cable companies profit by airing competitors' ads right in your dealership.   The solution is clear: instead of passively entertaining your customers, why not actively engage them? A DMS-integrated lounge TV can educate your customers, turning waiting time into an opportunity to inform and upsell. For as little as $99 a month you can take control of your service department and advertise to your valuable customers. You will see a bump in CSI and  increase in RO spend. Ready to turn your service area into a revenue-driving asset? Let’s connect for a 15-minute call. Dan McAllister Todd Katcher Dan Spellman Digital Dealership System

Video has become a powerful tool in the automotive industry, with businesses reporting an increase in the use of videos in response to changing consumer preferences and technological advancements. One key point highlighted in this article is the impact of video on aftersales processes. The ability to visually communicate with customers through personalised videos significantly expedites decision-making, as evidenced by the 68% authorisation rate for amber aftersales work within 30 minutes of receiving a video. This rapid response time is indicative of the effectiveness of video in conveying information and building trust. Please check out the link below for the latest video usage data. #VideoMarketing #AutomotiveMarketing #MarketingConsultant

Jim Norton Toyota OKC defied trends by increasing sales amidst fewer users and sessions in Q2 2023, then skyrocketing in sales and engagement by Q3! This case study reveals the impact of strategic digital initiatives. Download now: https://zurl.co/er2N #DealerAlchemistSuccess #DigitalTransformation #AutoSalesGrowth

Jim Norton Toyota OKC experienced a dramatic shift from a digital downturn to sales dominance. Discover how precise digital strategies sparked a 32.2% sales boost and dramatically increased engagement. Be moved by their journey; download the case study to unlock their success secrets: https://zurl.co/5xiH #DealerAlchemistSuccess #DigitalTransformation #AutoSalesGrowth

In a world where the “art of prospecting” has been virtually lost, you can easily get back on track with a personalized marketing campaign that “[…] build(s) stronger customer relationships and drive more sales in an increasingly customer-centric automotive retail landscape.”

Jim Norton Toyota OKC experienced a dramatic shift from a digital downturn to sales dominance. Discover how precise digital strategies sparked a 32.2% sales boost and dramatically increased engagement. Be moved by their journey; download the case study to unlock their success secrets: https://zurl.co/5xiH #DealerAlchemistSuccess #DigitalTransformation #AutoSalesGrowth

Jim Norton Toyota OKC experienced a dramatic shift from a digital downturn to sales dominance. Discover how precise digital strategies sparked a 32.2% sales boost and dramatically increased engagement. Be moved by their journey; download the case study to unlock their success secrets: https://zurl.co/5xiH #DealerAlchemistSuccess #DigitalTransformation #AutoSalesGrowth

Stop Promoting Your Competitors—Transform Your Customer Lounge into a Revenue Driver This Ford ad was running in a Kia dealership. If I asked whether you'd let competitors advertise inside your dealership, you'd likely say a firm "No." Yet, over 95% of the dealerships I visit unknowingly do just that by running cable TV in their customer lounges While some dealers pay over $200 for cable, these cable companies profit by airing competitors' ads right in your dealership. The solution is clear: instead of passively entertaining your customers, why not actively engage them? A DMS-integrated lounge TV can educate your customers, turning waiting time into an opportunity to inform and upsell. For as little as $99 a month you can take control of your service department and advertise to your valuable customers. You will see a bump in CSI and  increase in RO spend. Ready to turn your service area into a revenue-driving asset? Let’s connect for a 15-minute call. Todd Katcher Dan Spellman Digital Dealership System

Now that’s a great Chevy promotion! I spotted this local Chevrolet dealer’s ad playing in the service lounge of a Toyota dealership... This is  the last thing a Toyota store wants in front of their customers waiting for service! Make your customer lounge work for you, not your competitors. Take control of the message your customers see. Unwanted content can damage your dealership's brand and CSI scores. Don’t let valuable customer time go to waste—transform idle screens into opportunities to engage, educate, and upsell. Here’s why Service Managers and their teams love this solution: Educate & Upsell: Make it easier and more natural to upsell by helping customers understand their service needs. Boost Team Performance: Use real-time promotions on display to give your team the tools they need to drive more revenue. Enhance CSI: Keep customers informed and engaged, improving their experience and making your team’s job easier. Ready to turn your service area into a revenue-driving asset? Let’s connect for a quick 15-minute call. Schedule here: https://lnkd.in/eG8jt6jf Dan McAllister Todd Katcher Dan Spellman Digital Dealership System