MAYANK SRIVASTAVA’s Post

The Immersive Storytelling Studio at the National Theatre, a prominent UK publicly funded institution, is at the forefront of technology integration, exploring virtual reality, augmented reality, mixed reality, project mapping, and motion capture. Despite the immersive technology industry being in its early stages, sustained public investment in creative content R&D positions the UK as a potential leader in the global content market. Being part of Arts Council England's national portfolio, the National Theatre secures an annual grant of £16.7 million, constituting 16 percent of its turnover. This substantial grant empowers the organization to take risks, acting as a catalyst for future creative development. The Theatre's R&D investment not only nurtures existing talent for immersive technologies but also pioneers experiments on how artists and producers can leverage these technologies. ℹ️ Creative Industries Federation, ‘Public Investment, Public Gain’, (2019) 📸 @nationaltheatre #Inspiring #ArtisticExpression #Culture #ImmersiveTech #ArtsInnovation #ImmersiveStorytellingStudio #ArtsCouncil #nationaltheatre #culture, #creativity #cultureandcreativityinpublic #creativeeconomy

Inspired by immersive RPGs from the 90s Sonar Shock looks great https://bit.ly/3x0Bh8b

The impact of audio technology for many industries extends beyond simply entertainment and communication, and there’s one hot topic that’s been creating noise – immersive audio. Brands across different industries are beginning to realise the exciting, new opportunities immersive audio presents. What is it? Immersive audio technology uses sound to provide a sensory-rich experience that goes beyond the visual spectacle. It uses 3D audio techniques and spatial sound design to simulate a realistic or fantastical acoustic space, making the audience feel as if they are inside the story or environment. Explore how our immersive projection solutions are revolutionising spaces by delivering rich and brilliant sound even in the most acoustically difficult spaces: https://hubs.la/Q02D_knb0 #ImmersiveTech #VirtualReality #AugmentedReality #MixedReality #ImmersiveExperiences #XR #360Video #ImmersiveAudio #VRTech #ARTech #ImmersiveMedia #Holography #ImmersiveDesign #ImmersiveSolutions #ImmersiveInnovation

🎇 Phantom MR karts is coming, based on traditional karts, it uses digital interaction and augmented reality technology to allow players to interact in virtual scenes in an immersive way. #Interactiveprojection #Interactivegame #ARprojection #Gameprojection #ARgame #MRkart #ARkarting

The future of filmmaking and technology beautifully converged at this year's Cannes Film Festival, where the realms of virtual and augmented reality took the spotlight alongside traditional cinema. Imagine walking the glamorous, often historic, festival grounds now interwoven with cutting-edge tech. People from all walks of life, each from different corners of the world, gathered, some donning sleek VR headsets, others engaging with vivid, lifelike holograms around them. Reflecting on the profound impact of past immersive experiences like Carne y Arena, it's clear that VR and AR are not just tools but gateways to new forms of storytelling. This year, experiences like EVOLVER and TELOS I pushed these boundaries even further, illustrating the limitless possibilities when art meets immersive technology. Standing amidst this scene, you can't help but feel a part of something revolutionary—the blending of age-old festival traditions with the pulse of modern innovation. It's not only a feast for the eyes but an invitation to rethink cinema's role in society. 🎥👓 How do you see the evolution of film festivals with the integration of these technologies? Could virtual reality be the future of storytelling? Let’s discuss the transformative power of AR and VR in reinventing cinematic experiences! #CannesFilmFestival #VirtualReality #AugmentedReality #FilmTech #InnovativeStorytelling #FutureOfCinema Feel free to share your experiences or thoughts on the future of film and technology! 💬🌐

Inside the Sphere 🌍 of Magic ✨ This week, I had the privilege of stepping into the Sphere in Las Vegas, and it was nothing short of transformative. Watching an immersive movie inside this architectural and technological marvel felt like being transported into the future. The Sphere doesn’t just redefine entertainment—it completely rewrites the experience. With its 360-degree visuals, groundbreaking acoustics, and mind-blowing interactivity, it’s a glimpse into what the future of storytelling holds. This is more than a theater they took us to space; it’s a canvas for creators to dream bigger and for audiences to be in the story. I can only imagine the global possibilities—from live concerts to virtual experiences, the Sphere is setting a new standard for immersive entertainment. We’re living in the future, and it’s breathtaking. Sphere Sphere Entertainment Co. lasvegas #Sphere #LasVegas #FutureOfEntertainment #Innovation #Creators

THE ROLE OF VR IN THE FILM INDUSTRY: THE FUTURE OF FILMMAKING AND ENTERTAINMENT As the film industry evolves, Virtual Reality is emerging as a game-changer in how stories are told and experienced. This technology allows filmmakers to create immersive worlds where audiences don’t just watch the story—they become part of it. With VR, viewers can explore cinematic environments and interact with characters, making storytelling more engaging than ever. The potential of VR in filmmaking goes beyond entertainment; it opens up new avenues for creativity and innovation. Filmmakers can design narratives that adapt to viewer choices, leading to unique experiences for each audience member. This shift not only enhances emotional connections but also challenges traditional storytelling norms. As we look to the future, the integration of VR in film will likely redefine the boundaries of cinema and how we consume content. Exciting developments are on the horizon, and I can't wait to see where this journey takes us. What are the latest news or developments you've heard about VR in the film industry? I’d love to hear your insights! #VirtualReality #Filmmaking #FutureOfFilm #ImmersiveStorytelling #Innovation #Entertainment #VRinFilm #CinematicExperience #Storytelling #VR

Naked-eye 3D for multiple observers? Mission Impossible! I am using this cool scene from the Mission Impossible series to demonstrate to clients why we cannot display depth and perspective for multiple users on flat screens and projectors. To create a perfect illusion of a 3D environment the scene needs to react to different locations of your eyes. Which is not possible if multiple users share the same display device. Do you have some other mainstream movie scenes that you are using to explain Immersive tech? Let's connect and explore the Immersive World together with YORD! This post is part of the Future of Immersive Tech series. Check out my profile & 🔔 for more! Always happy for 🔁 , 💬 or 👍 ! #movie #3D #futuretech

Excited to be taking the stage as a speaker at #GSAConference2024! Save the date for June 17th, when I'll be sharing insights during my talk, 'Navigating Tomorrow: Redefining Brand Futures with Immersive Technologies.' Let's explore together how immersive tech is reshaping brand communication. See you there! #GSAConference2024 #ImmersiveTech #Brands #ImmersivStudios

Naked-eye 3D for multiple observers? Mission Impossible! I am using this cool scene from the Mission Impossible series to demonstrate to clients why we cannot display depth and perspective for multiple users on flat screens and projectors. To create a perfect illusion of a 3D environment the scene needs to react to different locations of your eyes. Which is not possible if multiple users share the same display device. Do you have some other mainstream movie scenes that you are using to explain Immersive tech? Let's connect and explore the Immersive World together with YORD! This post is part of the Future of Immersive Tech series. Check out my profile & 🔔 for more! Always happy for 🔁 , 💬 or 👍 ! #movie #3D #futuretech