Maya Ivanova’s Post

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Designing in service of the future

For some time now I have been called by and actively looking for ways how to reframe the way our society relates to “sustainability”, “nature” and our participation in it. It is a lifelong learning curve, a part of which had just ended with my PhD in “facilitating an ecocentric design process”. In simple words this means how we behave and relate to this world so we can make the right decisions and co-create value with/for everyone. For all of us that are living, have lived and will be living. Starting from Earth. The beautiful story of Rewilding Rhodope Mountains in Bulgaria is such a piece of wisdom that serves to illustrate how coming back to what the wild land needs creates a ripple effect of “restoration” of all cultures co-existing together. Those species that have become extinct but come alive again as part of a gigantic effort of reintroduction carry the potential for all of the other species to thrive. “Even” human. Even human that has become extinct has returned to his home. It is such an amazing telling of a process of how the thriving of one supports the other, people come back to their home places, looking for and enhancing the value of what is already there, creating better life conditions for all. Oh my, do you feel the rumble in your belly in the final scene when the vultures are about to take their first flight in their new home? I bet some of your naturally wild cells still do. I feel endlessly grateful to Rewilding Europe for making the movie for telling a story that might not be easy to tell and receive for the larger audience. Yet, it is vital for where we stand in these times. There’s so much possibility lying ahead and so much yet to be done. Still this rewilding story shows how everyone could be care-fully thriving in their ecological niche, all is restored in a natural rhythm, no need to overthink and strategise. Simply be in the right place. And we, “even” we - humans, have our ecological niche and are serving the beauty unfolding of this web of life. What would happen if we truly co-created from our true purpose and values and be accountable for it? #sustainability #ecocentricdesign #planetcentreddesign #rewilding #ecocentricity #cocreation

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