Innovating Luxembourg's media landscape | Advocate for press diversity and sustainable journalism | Challenging the status quo for a better informed society
Ep.008🇬🇧 MISSION: Press Freedom & Fair Competition Finding a permanent solution for an annual and neutral study of Luxembourg's media landscape and audience metrics is crucial, as highlighted in the recent Media Pluralism Monitor Report 2023: Luxembourg by Stéphanie Lukasik and Raphaël Kies. The Plurimedia Market Study has been compromised for years by conflicting interests. Data have been stretched to support claims of growth, while unfavorable results were contested and subsequently made inaccessible (https://lnkd.in/eeNvBV-3). Entrusting this crucial monitoring task to the University of Luxembourg would provide: 1. Unbiased, scientific analysis 2. Transparency and reliability 3. Service to public interest 4. Accurate tracking of Luxembourg's rapidly changing demographics and media consumption patterns Despite launching this proposal a year ago (https://lnkd.in/eCxwsc_s), it has gained little traction. Instead, as Lou Scheider, a highly respected expert in Luxembourg's advertising market, suggests, the preference remains to maintain control within the industry by bringing together incumbent media outlets, advertising agencies, and advertisers (https://lnkd.in/ebHDwNnS). NO: Data must be clean and publicly accessible, not controlled by publishers or operators with commercial interests. As industry experts themselves note, "Beyond methodology, for this audience study to gain true credibility, an independent body should become its sole commissioner, with no press group involvement." Apart from the initial investigative work by journalists Romain Hilgert, Pierre Sorlut, and Pol Reuter, the lack of support for independent oversight remains disappointing and concerning for the future of media transparency in Luxembourg. #LuxembourgMedia #PressFreedom #MediaPluralism #freckonomics
