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Chief Marketing Officer

Hello Monday  ✨ Have you seen 'Mondays: See You ‘This’ Week!'? It’s a film about advertising agency employees stuck in a time loop, endlessly reliving the same week. Or maybe you’ve watched 'Groundhog Day', where Phil Connors, a weatherman, is trapped repeating the same day until he rethinks his life and attitudes. Mondays can feel like pressing replay on the same, uninspired track. Wake up, log in, tick off tasks, rinse, repeat. We cling to phrases like, “I’ve always done it this way” or “If it isn’t broken, don’t fix it.” Familiar? Yes. But transformative? Hardly. I learned the power of 'changing your view' on a videography project. The footage was fine but uninspired—static angles, predictable frames, lifeless shots. Then I tried a drone shot, and suddenly, mundane streets became intricate patterns, people moved like synchronized dancers, and the sunset stretched endlessly. That simple shift in view turned an ordinary project into a story with depth and energy, revealing what I couldn’t see from the ground. Here’s the thing: a small shift in perspective can lead to significant changes. The slightest shift in direction, even by one degree, can lead to an entirely different destination over time. A study in Journal of Consumer Research found that reframing a problem as its opposite—for instance, asking “How could I make this harder?” instead of “How can I make this easier?”—increased creative solutions by 25%. As Wayne Dyer wisely said, “If you change the way you look at things, the things you look at change.” This week, break the Monday loop. These aren’t your usual productivity hacks—but I've carefully selected them to provide the small jolt you may need to get you out of routine and into creativity. Pick one and let me know how it works for you: * The Reverse Agenda: Start your day with the last task on your list. Reorganizing your workflow might reveal new priorities and patterns. * Blindfold Brainstorm: Brainstorm ideas while blindfolded. Removing visual input forces sharper communication and fresh creativity. * Work Without Tools: Set aside laptops and apps—use only pen, paper, or a whiteboard. This analog shift challenges your problem-solving skills. * The Rule-Breaker Task: Take a rule or industry convention and intentionally break it. You might uncover bold, innovative approaches you never considered. * The Constraint Swap: Reframe a limitation—like budget or time—as an advantage. Flipping constraints often sparks unexpected solutions. * Alter Your Senses: Change your sensory input—dim the lights, try unfamiliar music, or work in silence. A shift in the environment can unlock hidden ideas. Like that drone shot, a fresh perspective doesn’t change what’s there—it reveals what’s been hidden. Your next breakthrough might be waiting for a simple change of view. #MondayMotivation #PerspectiveShift #HelloMonday * The video below is a Runway remake of a beautiful photo taken by Ayomikun Gabriel of the Sterling Towers!

Maurice Igugu

Chief Marketing Officer

1w

Wow! Thank you for the repost, Abubakar Suleiman 🙏 🙏 🙏

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Princess Kay-Olufade

General Manager, Providing Leadership Role across all Business Divisions in Black Pelican Group

3w

The magic happens when we step out of the familiar. Just like the study showed, rethinking problems from a different angle opens up creativity.

Victor Odogwu

Communications Assistant. Content Strategist

3w

I'll try doing my last task for the day first and see how it turns out.

Zoey Zhang

FMUSER.NET - Sales Manager-FM/TV Radio Broadcast Transmitter Supplier

1w

What an inspiring perspective on Mondays! I love the idea of shifting our views to spark creativity. The suggested hacks are fantastic—especially the Reverse Agenda! Let’s break the routine and find new energy this week! 

Onome Igugu

Head of Account Management

3w

Insightful

Thank you for the new week's motivation.

Oge O.

Brand Communications & PR || Product Marketing

3w

Good one! What really stood out to me is the idea of a 'drone shot' for our thinking—how a small shift in perspective can reveal an entirely different picture.

Ayodeji Ojo

Marketing Executive at Sterling Bank Plc

3w

I'm definitely going to give the 'Blindfold Brainstorm' a shot. Thanks again for the great article!

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