Matt Zaun’s Post

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Story Strategist | Showing leaders how to persuade with power through the art of strategic storytelling | Workshops for CEOs, VPs, and sales professionals

“Simple” does NOT mean “easy.” I’ve been in business for 17 years — and honestly, it feels surreal to say that out loud. Looking back on my journey, I’ve noticed a pattern where I've had my best months. It wasn’t luck. It wasn’t a "magic strategy." It came down to one thing: Simple Habits. But let me be clear: “Simple” does NOT mean “easy.” It’s simple to bench press 400 pounds, but it’s far from easy. Simple can be hard. Simple can be uncomfortable. Simple can require discipline. But here’s the key: Simple works. 💡 What Simple Habits Drive Success? 1️⃣ Consistency Over Intensity: Big, sporadic efforts don’t create lasting results. Consistent, small actions do. 2️⃣ Clarity Over Complexity: Too many moving parts lead to confusion. The simpler the process, the easier it is to repeat and scale. 3️⃣ Storytelling Over Selling: People don’t buy products; they buy into your stories. Share your story, your mission, your “why,” and you’ll connect on a deeper level. (Hint: Start by sharing more stories right here on LinkedIn.) These aren’t flashy, groundbreaking ideas—but that’s the point. Simple habits, done consistently, change the game.

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Joseph D'Antonio, MBA

Strategic Sales and Business Development Leader | Driving Revenue Growth and Market Expansion | Expert in Building High-Performance Teams | Transformative Sales Solutions

20h

Thanks Matt, this is a great reminder on the importance of keeping things simple, embracing the essentials, and freeing yourself from excess. "Simplicity is the ultimate sophistication" Leonardo da Vinci

Steve Sellin

Customer service affects sales revenue, business opportunities, and growth

17h

Matt Zaun I’ve worked for 32 years and the word “Simple” is not what people think it is. Simple is experience through trial and error and there’s no easy way to success like many want you to believe. For 19 of those years I was a business owner, and owning a business is not as easy as many want you to think. To say running a business is “simple”, is not talking about reality. Reality will teach you there’s more to learn and the challenges can be overcome through learning a process that’s easy to learn.

Diane Mentzer

Unload Your Workload. I help Founders of $2M-$6M businesses go from: “doing it all” → “equipping a Second-in-Command” → “hiring a COO” (so they can scale in a way that’s simple, clear & focused).

14h

"Simple habits, done consistently, change the game." This is such a powerful strategy! Similarly, I'm a big fan of incremental change because it's less stressful and more likely to stick. Thanks for this post & list Matt Zaun

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Craig Andrews

Helping high-ticket B2B service businesses close MORE deals FASTER at HIGHER PRICES using First-Time Offers that will break your cash register. 🎙 Podcast Host 📚 Multi Best-Selling Author

18h

Matt Zaun, you are the most systematic person I know. I think that has been huge in your success.

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Bryan Thomas

Senior Sales Director 🧬 Market Access Director | Patient-Centric Solutions and People-First Sales Leadership in the Rare and Ultra-Rare Disease Space

17h

Matt Zaun, you are spot on here. Simple is repeatable, not easy! Great suggestions for all.

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