📢 Chase to Decline Credit Card Payments for Third-Party BNPL Plans Starting October 10, 2024, Chase will no longer allow its credit cards to be used for third-party BNPL plans, promoting its own Chase Pay Over Time offering. With roughly 83 million cardholders, this shift could significantly impact the BNPL market, pushing consumers to seek alternative payment methods or switch to Chase's installment plans. This move might challenge the market share of other BNPL providers and subprime lenders. What do you think this means for the future of third-party BNPL services? How might other providers respond to this change? Link in first comment #BNPL #FinTech #SubprimeLending #ConsumerFinance #PaymentsIndustry Uown Leasing
If you can’t beat ‘em, join ‘em. They definitely have a large consumer base but I’m curious about how they are going to prevent cannibalization, plus manage P&L via pricing and underwriting between the two products. Still, They’re entering a crowded BNPL market. I also dont think Chase is viewed as a solid digital product, CX experience, and online checkout solution, which is where the majority of BNPL GMV occurs.
Capital One also declines card transactions for TP BNPL. And the "Pay Later" is a feature on cards issued by major issuers for a while now...
AMEX has cards with Pay Over Time features - wonder if they'll follow suit? Back in the day initiating this feature on business cards would trigger credit reviews & underwriting sequences - wonder if Chase is approaching similarly.
Vice President, Head of Sales & Partnerships @ Uown Leasing | Sales Strategy and Revenue Generation
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