📢 The Cookie Apocalypse: Are You Ready ?
Let’s be honest: the digital marketing world is nowhere near prepared for the post-cookie era. Google may have postponed the inevitable, but that won’t stop the massive changes that are coming. Right now, +- 60% of audiences are already unreachable via third-party cookies, and that number is shrinking every day.
So, why are we still seeing publishers working in silos on their own inventory rather than developing the collective, global solutions we need to compete with the walled gardens?
At the MM Tech Club on September 10, we’ll tackle these issues head-on: targeting, campaign measurement, and multichannel solutions. If you’re ignoring these problems, you’ll get left behind.
📅 Join us on September 10 at 6 PM for a no-holds-barred debate with industry experts :
- Catherine Hubaut, Managing Director, Biggie Benelux
- Marc Bresseel, CEO, Utiq
- Michael Froment, CEO, Commanders Act
- François-Xavier Le Ray, GM France & BeLux, The Trade Desk
👉 TheMerode – Register Now https://wllw.co/l3kU1GQ7N
CATHERINE HUBAUT, Managing Director of Biggie (ex Gamned!), actively participated in the preparation of our upcoming MM Tech Club. We met her to discuss the post-cookie era.
Discover more in French 👉 https://lnkd.in/eVhVdjET
Discover more in Dutch 👉 https://lnkd.in/ezVYkjEe
On September 10th, in addition to CATHERINE HUBAUT, the debate will bring together Marc Bresseel (CEO, Utiq), Michael Froment (CEO, Commanders Act) and François-Xavier Le Ray (General Manager France & BeLux, The Trade Desk). Join us to participate in the debate 👉https://lnkd.in/esUHnMUX
Program at Slush | Aalto, Yale-NUS
3wExcited to have you join! 🚀